In the traditional insurance marketing system, young and middle-aged customers in the family are usually paid more attention and regarded as the "pillar" of the family, and the security system is relatively perfect. But in fact, under the background of rapidly aging population, the elderly and teenagers are the most vulnerable groups in the family. Therefore, the need to protect them cannot be ignored. In family insurance, we should pay balanced attention to the needs of young and middle-aged customers, and at the same time pay attention to the protection of teenagers and elderly groups to meet the needs of the whole family.
China Taiping has a profound insight into the evolution of market trends. At the recent customer festival, the theme activity of "one old and one young" was specially planned and launched for family customers. Among them, "Taiping Good Boy" is a parent-child activity of group-level brands. Through activities such as "Top 500 Taipinghao Teenagers", "Taipinghao Teenagers Football Carnival", "Taipinghao Teenagers Caring for the Rich" and "Taipinghao Teenagers Family Summer Camp", teenagers can understand the development process of China brand and feel the enterprising spirit of China enterprises and China women's football team. In financial business study and public welfare activities,
Behind these refreshing activities, China Taiping has invested in diversified and multi-level medical and health care for the elderly ecological pattern for many years since 20 17. In view of the field of old-age care, China Taiping has gradually formed a multi-level old-age care industry system combining light, medium and heavy on the basis of the initial idea of "giving consideration to both light and heavy".
The development direction of China Taiping in the medical field has two aspects: on the one hand, they have gathered the world-leading medical resources from Japan, New Zealand, China and Hong Kong, and combined with the policy advantages of medical pioneer areas such as Boao and Greater Bay Area, to continuously improve customers' ability to obtain international advanced medical services; On the other hand, relying on its own rehabilitation hospital and health management service ecosystem, it has realized the organic integration of insurance protection and medical and health services.
In addition, members of the medical and health ecological alliance have realized mutual empowerment and jointly promoted the development of the medical and health industry. Through these two efforts, China Taiping has provided customers with more convenient international medical services and built a perfect medical and health service system.