However, in the past two years, whether it is tens of billions of subsidies or inviting famous brands to settle in, it is obvious to consumers that Pinduoduo has invested resources and efforts in cracking down on counterfeit goods and safeguarding consumers' rights and interests. This is also the only way for e-commerce platforms to grow from barbarism to maturity.
Pinduoduo has been working hard to improve his image in the past two years, and this effort has indeed achieved results, which has been recognized and praised by many big V's, including Weibo V "Almighty Bear".
It is usually pleasant to be praised. However, being praised by "Almighty Bear" is probably not a good thing for Pinduoduo.
After all, not many brands, especially Pinduoduo, are willing to be associated with the "dirty V" of spreading rumors, falsifying data and being a WeChat merchant to promote fake aphrodisiacs.
You know, Pinduoduo has lost a lot on the issue of counterfeit goods, and the negative impact of labels flooding the platform has not completely disappeared.
Xinhua News Agency reported on 20 19 that the Public Security Bureau of Yuncheng City, Shanxi Province had cracked a serious case of illegally selling counterfeit drugs, involving more than 9 million yuan. According to the police report, the fake medicine involved is Ding Guier's belly button sticker, which is commonly used by children and has many platforms.
In addition to drugs for children, businesses in Pinduoduo also sell fake diet pills and aphrodisiacs, which are also exposed by the media from time to time.
Xinhua News Agency in "Why did the" three noes "aphrodisiac become an online" explosion "? -Starting from the inter-provincial chain of manufacturing and selling fake health products, this report reveals the "three noes" black industrial chain of aphrodisiac production and sales based on Pinduoduo platform.
Drugs are not ordinary consumer goods, which are directly related to the health of consumers. The nature of producing and selling fake drugs can be far worse than that of producing and selling ordinary daily necessities. These early business loopholes actually caused great damage to Pinduoduo's brand image.
Pinduoduo, which successfully went public and grew into a platform-level enterprise, has been eager to get rid of the image of counterfeit goods flooding in recent years, and has been promoting its efforts in platform governance and counterfeit goods crackdown.
At this time, the appearance of the big bear may make many netizens question Pinduoduo's previous efforts. After all, the bear also has a black history of selling fake drugs.
On Weibo, "Almighty Bear" has a nickname of a netizen, "Maca Bear". On 20 16, Xiao Xiong publicized the famous health-preserving and aphrodisiac maca in Weibo. However, the relevant regulatory authorities have long pointed out that the so-called Maca aphrodisiac is a scam, and some insiders even pointed out that Maca aphrodisiac comes from some inferior businesses and added inferior Viagra powder to it. The nickname of the omnipotent bear "Maca Bear" spread like wildfire from now on.
In addition to fake aphrodisiacs, Xiong also sells brown sugar products that claim to treat dysmenorrhea. To this end, he also established the "Association for Saving Women's Dysmenorrhea", claiming that "eating brown sugar to treat dysmenorrhea". Many medical bloggers denounced him for "shameless deception" in order to promote products.
It is precisely because of these black history that in 2020, Midea's refrigerator was searched by netizens for inviting "Almighty Bear" to broadcast products live. For a time, such a big brand of the United States was lined up with WeChat merchants' health products and aphrodisiacs.
Fortunately, Midea soon realized the seriousness of the problem, apologized to netizens urgently, and decided to cancel the cooperation with Bear within a few hours.
It can be said that all enterprises that cherish feathers will basically want to keep a distance from this stain. For Pinduoduo's efforts to build a reliable and authentic e-commerce platform image, we should pay special attention to this point.