There are two bright spots during the double 1 1 this year. First of all, there is no gap between the major platforms and there is no substitute. Ali opened the payment portal for the third party (Lianyun China UnionPay Express), and e-commerce changed from platform scale competition to consumer-oriented service competition. Secondly, the needs and habits of consumers are changing. Consumers in China are more and more fond of domestic products, and domestic brands neglected by consumers are becoming the mainstream of consumption.

E-commerce focuses on green and low carbon, and small and medium-sized businesses stand in C.

202111October 65438+2: 00, the total sales of Tmall JD.COM. COM two platforms exceeded 889.4 billion yuan. During the "Double 1 1" period, most of the manufacturers of JD.COM and Tmall platform achieved gratifying sales results, among which the sales performance of small and medium-sized businesses was eye-catching.

This year, Tmall has 290,000 merchants, of which 65% are small and medium-sized merchants, industrial belt merchants and new brands. By June11/at 23: 00,698, the turnover of small and medium-sized brands had increased from one million last year to ten million this year. 78 brands with double 1 1 turnover 1 0 million last year broke through10 billion yuan this year.

This year, Tmall released a double 1 1 carbon reduction plan, which was the first time to launch a green venue, adding 500,000 pieces of green goods and distributing 654.38 billion yuan of green consumption subsidies. Cainiao carbon measurement information system shows that since June 1 65438+1October1,there have been10.95 million green behaviors, including the use of electronic face sheets, the delivery of original containers, the packing algorithm, and the green recycling and delivery of post stations. Cainiao green logistics has achieved carbon reduction/kloc. Among them, by the end of June, 165438+ 10/0, the number of packages using rookie electronic face sheets and smart packing exceeded120,000, and the number of green packages issued by rookie warehouse exceeded150,000.

According to the data of JD.COM, JD.COM Shuang 1 1 3 1 brand sales exceeded 1 billion, increasing farmers' income by over 5 million. The turnover of 43,276 merchants increased by over 200% year-on-year. During the "Double 1 1" period, JD.COM helped small and medium-sized businesses to save about 78.5% of their basic costs through a series of fee reduction and exemption policies, such as reducing quality guarantee funds and deducting points. At the same time, JD.COM launched the first purchase of brand gifts and other activities, and provided subsidies for new customers, helping small and medium-sized businesses to increase the conversion rate of new customers by four times.