Ten dollars can buy 1.9 bottles of Dongjiu at that time.
July 20 12 whole case 12 bottles 1987- 1990 white-label Dongjiu sold for 23,000 yuan.
20 13 September, at the auction of China's old-fashioned famous wine and health wine held in Beijing Liangmahe Hotel, 1 box 12 bottles 1984 Baidong was sold for 63,250 yuan; 12 bottles 1987 Bai Dong got 54,050 yuan.
20 14 in may, the original case 12 bottles 1993 was sold at the special auction of China aged famous wine held in Hangzhou for 32,200 yuan.
Today, on some e-commerce platforms, the price of 59-degree "white label" Dongjiu is 3,600 yuan/bottle, which is 692 times higher than that at that time; The price of 59-degree "red label" Dongjiu was 2390 yuan/bottle, which was 469 times higher than that at that time.
Seeing the price trend of Dongjiu, I can't help feeling that the speed of wine collection really can't keep up with the speed of price increase!
In today's old wine circles, 59-degree "white label" and "red label" Dongjiu are popular. In 1980s, the old Dongjiu was mainly "Bai Biao" Dongjiu. At the 4th and 5th national wine tasting in 1984 and 1988, Baidong was awarded "China Famous Wine" in succession, which shows that the quality of Dongjiu in this period is outstanding.
In the collection market, 59-degree "white label" and "red label" Dongjiu are favored by collectors. As the main representatives of Dongjiu in 1980s and 1990s, 59-degree "white-label" and "red-label" Dongjiu played an important role and their investment value was relatively prominent.
In the hearts of Dong fans, 59-degree Dongjiu has always played an irreplaceable role. This degree is more about a feeling, a daydream, and a memory of famous wines in the 1980s. More points are too much, less points are tasteless.
At present, the price of 59-degree "white label" and "red label" Dongjiu on the market is rising day by day, and the inventory is getting less and less. In some places, it is difficult to find a bottle. Due to the scarcity of 59-degree "white label" and "red label" Dongjiu, most of the holders use it for collection and are unwilling to drink it, thus lacking more tasting opportunities and full of regrets.
In the 1990s, people queued to buy 59-degree "red label" Dongjiu.
This situation makes many old wine lovers who love 59-degree Dongjiu worry and lose their vitality, but the pace of the times will not go backwards because of anything. Even if they love 59-degree "white label" and "red label" Dongjiu, they can only accept the status quo. Good wine should not disappear in the years, only inheritance can continue the classics.
What exciting news it would be if the 59-degree "white label" and "red label" Dongjiu could be reproduced. Let the classic famous wine come back to life, don't worry about the status quo that a bottle is hard to find, and don't regret that it can't be tasted. Let's combine inheritance with modern scientific and technological innovation, let's return to the familiar appearance more than 30 years ago, return to the most familiar packaging, and restore the taste in memory!