Some products don't have many selling points to display. If the selling points can't be displayed visually, they can only be displayed in appearance. There is nothing to look at except the 360-degree rotation display, and the customer experience is not good.
For example, aromatherapy products are different in appearance, taste and use, and the only feature of this product is "fragrance".
In order to shoot the main video, which is different from the simple product scene display of peers, we work hard on creative display.
Creative thinking: naughty, fun, novel and relaxed.
Let's talk about Xiao Li, who pushes the media. He believes:
Element 1: refining selling point
First of all, we should conduct in-depth research on the product and extract its selling points. What advantages does it have compared with other similar products? Only by showing these to consumers can they directly stimulate their desire to buy, otherwise consumers will not know the functional advantages of the products after watching the promotional videos. How do they buy products?
Element 2: Target population
Secondly, it is necessary to deeply understand the target audience of the product, and after fully understanding their age, gender and hobbies, determine what style of film is more suitable for them in order to attract their attention.
Element 3: Production effect
There is also the use of some virtual effects to show some irreplaceable effects of real shooting, the establishment of three-dimensional animation on the computer, and the establishment of virtual world with the above software, which is that scientific progress is actually irreplaceable. Can not be limited by environment, time and space, can achieve whatever effect you want, and sometimes can be unconstrained, so now it is the high-tech production of promotional films, and all the ideas have been realized.