Xiangshan seaside tourist area is located in the southeast of Ningbo, bordering Xiangshan Port in the north, Sanmen Bay in the south, surrounded by the sea on three sides and crossing the land all the way. The coastline is more than 800 kilometers long and there are 608 islands and reefs. It is the only coastal tourism resource area in Ningbo with mountains, seas, islands, cliffs, beaches, objects and scenery. The content of negative oxygen ions in the atmosphere here is as high as 15000 /cm3, and the sediments on the beach are rich in amino acids and other trace elements, making it the most distinctive leisure, health care, rehabilitation and holiday base in East China.

Xiangshan has a unique landform and many natural and cultural landscapes, especially the unique marine erosion landscape, which is a must in the southeast coast of China. The beautiful scenery of mountains and seas, which combines green mountains, blue seas and blue sky, is unique and beautiful. The beautiful natural environment has created many human landscapes. The legendary alchemy of Qin Xufu seeking immortality and Liang Tao Hongjing can be found in various documents and classics. In particular, the Tashan culture 6,000 years ago is even more famous. In the long-term practice of production and life, Tashan ancestors formed a profound fishing culture. The ancient fishing culture has now given a new concept, that is, protecting the ocean means protecting human beings, adding new vitality.

With the rapid development of Xiangshan seaside tourist area, the tourism elements are becoming more and more perfect and the industrial scale is growing. There are beautiful and fresh AAAA-level tourist area Songlanshan seaside tourist resort, China fishing village with national fishing culture, magnificent Hua 'ao Sea Stone Forest, Shipu Ancient Town, one of the six central fishing ports in China, the first cliff beach promenade in China, the largest single building in China and the China Fishing Festival with ancient fishing culture characteristics. Xiangshan seafood is famous far and wide, and the reputation of seafood kingdom resounds throughout the country. Carefully planned and launched boutique tourist routes, attracting tens of thousands of Chinese and foreign tourists.

With the development of tourism, Xiangshan star-rated hotels have grown from scratch to 1 four-star, 1 three-star, and 7-two-star. With the increasing number of tourism enterprises, it has become a common practice in the whole industry to advocate high-quality services and standardize service facilities. Xiangshan is known as the hometown of Chinese folk art. Rich fishery culture has created many characteristic tourist commodities. Exquisite Xiangshan bamboo root carving and lifelike Jinbaoda glass products series are well-known at home and abroad. Xiangshan has a vast sea area and rich aquatic resources. A number of native products such as defatted large yellow croaker, Nantian yellow snail and seafood companion Yangmei wine are deeply loved by people, and the reputation of seafood kingdom has spread all over the country. Exquisite tourist routes, such as the mysterious adventure island hunting tour, the gold coast sightseeing tour, and the sea stone forest tour around the island, have attracted tens of thousands of Chinese and foreign tourists.

Today, the Oriental Island and Haishan Fairyland have become a bright brand of Xiangshan tourism. Xiangshan County Party Committee and government put forward the goal of implementing the development strategy of enriching the people by tourism and building a modern ecological coastal tourist city. With the continuous growth of marine tourism industry, Xiangshan, a natural marine museum, is bound to exude charming charm and become a bright pearl in marine tourism in East China.