1, if you want to open the market, the first thing to consider is not how to publicize, but how to position the product! There are two points to pay attention to in positioning. The main product is a product that is different from the surrounding beauty and health stores, which is the treasure of your town store. If there is no prominent positioning, customers will easily forget you.
2. After the positioning is determined, according to the simple analysis of the surrounding markets (shopping malls, residential areas, office buildings), customer gathering begins to find your customers in two steps (which can be carried out at the same time). The first step is to serve the door-to-door customers of the store. I won't talk about it here. Remember, it's very important to make your door-to-door customers your propagandists. Methods include: recommending discounts, giving away, etc. Of course, there are also some ways to make customers become shareholders. The second step, take the initiative to find customers, here refers to expansion, opening a shop is not as good as the company, there are not so many salesmen, make full use of the resources around you, such as shopping malls; If it is a shopping mall, take the initiative to contact the shopping mall management office and issue cooperation coupons, such as how many beauty coupons to buy. Community; If it is a residential area, you have to find a property, hold activities such as caring for women and beautiful every woman, and carry out publicity and office buildings in the residential area; There is a company in the office building. Observe which companies have more female employees, and directly find their personnel or leaders to turn beauty projects into various holiday gifts or business rewards. I believe many companies are willing to have such cooperation. Of course, leaders must take special care of them. ...
3. Finding customers and closing deals is the most critical step. We can't simply say how our products are. In addition to our usual makeup trials, it is the key to dispel customers' concerns and arouse customers' interest. For example, let's talk about how to dispel concerns first. There is a prominent saying here, that is, beneficiaries share. In shopping malls, residential areas and office buildings, they will all have colleagues, friends and neighbors they know, and they just need to get it done. Let them use the product first, become the beneficiaries of the product, and even turn them into part-time salesmen in private (in fact, give them a commission), and then, dispel their concerns and it's done.