But I found that their designs were messy, whether it was typesetting or advertising copy. No wonder Luo Yonghao, an online celebrity, said that designers are hard to recruit, and they can't find good designers even if they spend 200,000 yuan a year. Later, he had to start designing by himself. First: the title can't frame the target group. Many leaflets were distributed in the street. In the vast sea of people, how can others think it is aimed at him at first sight? For example, if your family treats freckles, the title should be "Please pay attention to those who are troubled by freckles" or "To those who have spent a lot of money to treat freckles but have not been cured" and "Are you still feeling inferior for freckles on your face?" , followed by the subtitle, then the product appeal, customer witness, trading proposition, and finally the zero-risk commitment. Second: Many leaflets are too official and look boring. For example, the copywriting of two coffee shops reads as follows: Coffee shop 1: This coffee shop is a well-known brand with nationwide chain operation, and its business scope includes coffee, tea, simple meals, exquisite Chinese food, dim sum, chess and card entertainment, among which western food includes steak, while Chinese food is mainly Cantonese food and Huaiyang, advocating nature and pursuing health. The coffee shop has an elegant environment, which just reveals tranquility and exquisiteness. It has 150 seats, including 9 business rooms and chess room. After more than three years of operation, we adhere to the purpose of customer first and humanized service, and have won a stable market and customer reputation. Coffee shop 2: Travelers always have fragile souls. He is looking for a piano. /I saw him walk into the coffee shop and wanted to give him E major. He only ordered a Cabella for his etudes, but love is a symphony. At this moment, people are playing etudes in E major between us with the rhythm of etudes, which has become a farewell song. This is before 1849. He is Chopin. If we are both travelers and meet at the left bank cafe, obviously, we arrive at the second cafe. Because people who love coffee actually drink not coffee, but mood. The second coffee shop perfectly conveys an emotion and culture with lyrical words, which will drive many customers crazy. Third: There is no map on the leaflet design. I received such a leaflet the day before yesterday, selling tablets and mobile phones, and made several sets at attractive prices. Because there is no map, I just wrote an address. You know these streets are like a maze. How can I find them? So I called to ask, but the line was busy. After that, I forgot about it. You know, people will have an impulsive period when they buy a product. If you don't get a response at that time, there may be no desire to buy after this heat. The above points are common mistakes in flyer design. I learned a wonderful design method of flyer copywriting from a Japanese marketing expert (Japan began to realize the importance of copywriting as early as 1992). This method caused a sensation in Japan! Let the sales of those businesses increase by at least 5 times!