There are two kinds of beauty shops on the market at present. One kind is people who have never been engaged in the beauty industry, feel that the money in the beauty industry is easy to earn and want to enter the beauty industry. There are several kinds of such people. One is that they don't want to invest too much, they just want to get some cheap products, then find a house casually, decorate it casually, and then want to start making money. Generally, such people don't open stores for more than a year. First of all, such people don't have enough money. It is difficult to go through a transition period (about one to three months) at the beginning of the store. Secondly, the project is too casual, and the products generally found are not reliable. Then the house is leisure, and the price is definitely not high, the location is not good, and the flow of the seniors in the store is small. As a result, there are few intended customers, and the final projects are casual. There is basically no professional training in the later stage, because training also requires spending money and energy to join the headquarters. 1 10,000 to 2,000 yuan or even less can open a store. So the biggest possibility of where the headquarters can be is to give training for a day or two and then start business. Then the store managers may have less knowledge of beauty and skin care than the customers who come to the store, and the customers come at most once. And because the quality of leisure products is not good, it is estimated that the effect is good if there is no accident. Generally, when such customers open stores, the store information will not exist in my circle of friends for a long time, but will disappear after a while, because such customers are not responsible for themselves.

Another kind of customers have a lot of money, but in essence they still want to find a better project (good projects will not be too cheap, product research and development, promotion, various instruments, store location, decoration, pre-publicity, professional training before opening a store, guidance after opening a store, etc.). These are all money), but because he doesn't understand the beauty industry, he can only keep looking for projects, and that's the problem. The beauty industry is now a mixed bag. Without certain industry experience, it is really difficult to distinguish the quality of a project. Moreover, if such customers consult many projects, the consequences are generally presbyopia, and they don't know what is a good project and what is a deceptive project. Finally, they may be lucky enough to find a reliable project and successfully enter the beauty industry. In the future, they will increase their professional knowledge and become real beauty experts through continuous training at the headquarters and their own continuous learning. Of course, this is the best result. However, most people are still looking for unreliable projects, and the later headquarters training can't keep up with their own learning and has no goals. In the end, they had to close the store. Of course, some people find reliable projects, but they don't study at headquarters and have no motivation to learn. Then the consequence is that customers can't stay in the store and finally have to close the store.

The above analysis is the result of people who don't understand the beauty industry entering the beauty industry.

What about people with experience in the beauty industry? In fact, as long as experienced people come to find projects, they can basically be divided into the following situations:

(1) After entering the beauty industry, I found that the projects I represented did not make money, and I wanted to increase the projects in the store, so I kept looking for projects that did not coincide with the projects in the store. However, I have observed these stores, and the items in the stores are very complete, such as acne, freckle, scar removal, physical therapy, whitening, hydrating, back opening, ovarian maintenance, breast maintenance, Chinese medicine health preservation and even facial micro-adjustment. Then the question is coming. Now that you have your projects, after a thorough understanding, the basic answer is one, that is, although I have many projects now, I don't make money. I think people make a lot of money doing this, so I want to add this project, but even if you add the same project as others, you still don't make money. Why? Because it is unprofessional, I can't keep people. Customers look at your store from the outside, and there are all kinds of goods, but after entering the store and making a certain product, it has no effect. Then why did people come again? Therefore, although these people have experience in the beauty industry, they are superficial and have a biased understanding of the beauty industry, and the most important thing is that these customers represent the state of most beauty practitioners at present.

(2) There is another kind of people who are looking for projects in the industry. These people have very clear goals. For example, I just took a fancy to your acne project or desensitization project and wanted to do it. After understanding, these people used to do projects. Very single.