Hot spring+recuperation, the concept of hot spring development in the new era With the proposal of the "Healthy China" strategy in the 13th Five-Year Plan, the health industry is attracting more and more attention. Globally, the health industry is in a stage of rapid development. With the continuous improvement of China's economic level, the general public pays more and more attention to medical care, and China's medical care industry has entered a period of rapid development.

At present, with the development of the health industry and the continuous improvement of the concept of "global tourism", hot springs, hydrotherapy, beauty, health ... leisure and recuperation tourism projects with health as the core have become the latest fashion trends, and many people use this to adjust their bodies and minds and improve their physique. Previously, the General Office of the State Council issued "Several Opinions on Further Promoting Tourism Investment and Consumption", proposing to vigorously develop leisure and holiday tourism products and actively develop healthy tourism with traditional Chinese medicine. 2065438+061October 25th 16 The Outline of Healthy China 2030 issued by the Central Committee and the State Council emphasized that health is an inevitable requirement for promoting people's all-round development, a basic condition for economic and social development, an important symbol of the country's prosperity and national prosperity, and also the common pursuit of the broad masses of the people. This shows that the era of national health has arrived.

As a new tourism project in recent years, hot springs are well known and accepted by the public for their health and relaxation characteristics and special effects of physical therapy and recuperation. Hot springs are integrating resources to become an independent hot spring health holiday and leisure industry, and the tourism products combining hot springs with recuperation have become the best interpretation and representative of the great health era. Many travel agencies and hotels have followed the pace of the environment and launched hot spring tours and recuperation tours. The low price and diverse choices are really eye-catching and full of expectations.

However, while the new tourism mode of hot spring+recuperation is booming, there are still many problems behind it. Backward supporting facilities and low service level are the problems faced by most hot spring scenic spots in China. Not only that, from one bubble pool to another, from one hotel to another, the phenomenon of similarity of hot spring attractions is very common, the industrial chain is incomplete, the cultural connotation is poor, and the linkage with surrounding attractions is poor, so hot spring tourism is often similar. (Hot Spring Tourism zhwq633)

Looking at the current situation of hot spring tourism in China, hot spring tourism in China is in the development period of transition from recuperation to mass leisure and health preservation. China Ocean Hot Spring Town believes that hot spring+recuperation tourism should be an accurate and professional tourism brand and comprehensive tourism product with hot spring experience as the core and integrating health and recuperation elements. It should be the sum of product systems that can meet the needs of tourists in food, shelter, transportation, travel, shopping and entertainment, not just a slogan and a single variant of a concept. To enrich and improve hot spring+recuperation tourism products, we need to draw nutrients from hot spring culture, historical culture and local culture; Improve Chinese medicine, physiotherapy and health care technology products from China; Integrate the surrounding tourism industry, integrate agricultural sightseeing, small town sightseeing, sports, exhibitions, shopping and other elements to create a unique hot spring+recuperation tourism brand in many directions.

Guangzhou Boquan Organization is a professional full-time service provider for investment planning, planning and design, engineering construction and management of well-known hot spring tourist attractions, hot spring holiday hotels, hot spring towns, SPA clubs and other hot spring leisure projects in China. Focus on the research on the market model of hot spring leisure and holiday industry and the development of innovative products, and adhere to the business philosophy of "professional integrity, continuous innovation, creating fine products and achieving customers". The organization brings together a group of planning, design, engineering and management experts in the domestic tourism and leisure industries.