Consumers not only demand that drinks are nutritious and delicious, but also hope that
They have certain functions to adapt to the fast-paced life.
Improve the quality of life and work efficiency. Therefore, in recent years, global functions
The beverage (product) market is booming. According to Euromonitor International in Europe
It is reported that the global sales of functional drinks in 2003 was 260 pounds.
/kloc-$0/0 billion, accounting for 59% of the world's functional food sales, which has exceeded
Dairy products (accounting for 23%, 9 billion US dollars), baking and sweets (18%,
$7 billion) in sales.
1, the development of functional drinks in developed countries such as Europe and America.
Present situation and trend of exhibition
1. 1 Japan
Japan will "functional food" and "health"
Food "as two products, and formulated two sets of corresponding laws and regulations.
To manage. Japan was the first country to put forward the concept of functional food.
199 1 year, Japan revised the Nutrition Improvement Law to make functional foods active.
Type names specific health food (food is designated.
Healthy use, Buddhist book) .2001Japanese Ministry of Health and Welfare (Ministry
MHLW Ministry of Health, Labor and Welfare) was launched again.
A new kind of food was introduced, called stuffed food.
Nutrition function claim, FNFC). Up to now, 12 has been specified.
Functional claims of vitamins and minerals (functions)
Claim). Because both Buddha and FNFC are functional (or healthy).
Claims, so it can be collectively referred to as Food with health claims (food
With health claims, FHC) or health functional foods. These two categories
Products are managed by the Japanese Ministry of Health and Welfare. However, two health claims
There is a strict difference. Buddhist books refer to the health claims of products.
It has undergone a rigorous functional evaluation, especially after human trials.
Evaluation of food test; And FNFC refers to the nutrients contained in the product.
Su's idea of health preservation is based on long-term scientific research.
On the basis of research, and recognized by the world academic community. Also in Japan
There is a product called "health food", which means it is good for health.
Products. This is a business title and cannot be defined. such
Products cannot identify health claims, although some products have more.
Powerful health care function, but because most of these products have not gone through
Proved by human experiments, it belongs to the "Healthy Nutrition Food Association".
Richard [1].
In recent years, there have been three.
Nutritional supplementary food, functional food and functional beverage.
In 2005, the total sales of these three products reached 3,395.7 billion yen.
Among them, functional drinks account for 40.7% (see figure 1). None of these products can
Labeling the health care function claims to be managed by the Health Food Association [2],
However, it is favored by consumers, and the market sales are far away.
Far more than Buddhist books (see Figure 2). Functional drinks in 2005
The sales volume of materials is1380.7 billion yen, which is the sales volume of Buddhist books.
The sales amount (630 billion yen) is more than 1 times (see Figure 3). One day in 2005
This health-related product (including Buddhist books, FNFC and health food)
Products) ranked in the top 20, of which functional drinks accounted for 1 1.
There are 7 kinds of bergamot products and only 2 kinds of functional foods (see table
1) 。 The possible health effects of these products and raw materials used are shown in.
Table 2. It can be seen that functional drinks are the health-related product market in Japan.
The fastest growing product in the world. Sales of product styles of brand companies (billion yen)
1 Oronamin Cotsuka pharmaceutical supplementary energy drink 442
2 xylitol chewing gum Lotte chewing gum (specific health food) 385
3 DAKARA Suntory Sports Drink 355
4 Healthy Ya Green Tea Kao Green Tea Beverage (Specific Health Food) 282
5c 1000 Wutianwu healthy food and small drinks 247
6 Yikang edible oil Kao edible oil (specific health food) 245
7 ml lemon Suntory soft drink 244
8 Bulgarian yogurt Meiji dairy yogurt (specific health food) 244
9 active diet Japan Coca-Cola soft drinks 24 1
10 amino suli Kirin soft drink 23 1
1 1 Aloe Yogurt Senyong Dairy Yogurt 195
12 Vedel Jelly Morinaga Dairy Jelly Beverage 177
13 Caruda susenyong dairy lactic acid beverage (specific health food) 175
65438+400 Yakult Lactic Acid Beverage (Specific Health Food) 159
15 Bifidobacterium Yogurt Senyong Dairy Yogurt (Specific Health Food) 153
16 Real Gold Japan Coca-Cola Supplementary Energy Drink 142
17 DEKAVITA C suntory supplementary energy drink 129
18 calorie Mateotsuka pharmaceutical nutrition bar +02 1
19 probiotic yogurt LG2 1 meiji dairy yogurt 1 18
20 xylitol Meiji fruit chewing gum 1 16
The total is 4400 pounds
1.2 developed countries such as the United States and Europe
So far, there is no legal definition of "functional food" in America. at present
American Nutrition Labeling and Education Act
NLEA education law) "allows identification on product labels.
Health statement. Including two aspects: first, the lack of necessity.
Contents related to diseases caused by nutrients, such as folic acid and newborns.
Neural tube defects, calcium and osteoporosis; Second, some dietary ingredients.
Or food is related to specific diseases, and reasonable consumption of these food ingredients or foods can reduce the risk of people suffering from certain diseases.
At present, there are 17 food ingredients and food health claims.
1994, the us congress passed the health education of dietary supplements.
Law (dietary supplement health education law,
DSHEA)》。 So far, such products have flooded the American health food market.
The market is also a product that has developed rapidly in the United States in recent years [3].
In the United States, functional drinks account for about the sales of health-related products.
1/6~ 1/3 of the total. In 2002, the sales volume of functional drinks was
1.200 million USD. There are two main functional drinks in America: natural ones.
Energy drinks and diet replacement drinks (such as breakfast replacement drinks)
Product) [3].
Like the United States, there is no legal definition of functional food in Europe.
They emphasize the management of product "health statement". Its function
The market of sexual drinks is also developing rapidly, and functional drinks are in Germany and Spain.
Sales in Spain and the Netherlands are increasing by 20% every year [4].
Because there is no "functional food" law in developed countries such as the United States and Europe.
Legal definition, so it is difficult to enter the "functional drinks" market.
Settings. These countries have strict management of "health claims" and are not allowed.
Manufacturers randomly mark "health statement" on product labels, and they are right.
The market access of such products shall be put on record. Consumers can root
Choose to buy according to the product label.
The functional drinks in Europe and America in the future are mainly soybean drinks and milk drinks.
Product development in two directions. Soybean will become a natural energy drink.
Main ingredients. In addition, the milk beverage provides a functional beverage.
The development space is broad, especially the products containing probiotics and prebiotics.
Milk beverage will occupy a large market in Japan and Europe [4].
2 China functional drinks (products) development status and management
Countermeasures
In China, functional drinks refer to adding a certain amount to drinks.
Functional ingredients (or functional food additives) enable drinkers to solve the problem
Quenching thirst has a certain health care function or reduces the risk of illness.
Yes According to the statistics of China Beverage Industry Association, at present, workers in China
Among energy drinks, 68% are sports drinks and nutritious drinks.
25%, everything else is 7%. For example, "activation" and "pulse" appeared in recent years.
Move, scream, physical strength 365, run hard, drink, etc.+
She and Dongdong and other products. At present, the functional drinks on the market are based on
The characteristics of its raw materials can be roughly divided into protein drinks, tea drinks and milk drinks.
Materials, juice drinks, etc. According to its health care function, it can be divided into suitable exercise.
A beverage for delaying fatigue and regulating gastrointestinal function.
Synbiotics beverage, a low-energy beverage suitable for obese people,
Fungal drinks (Cordyceps sinensis, Ganoderma lucidum, etc. ) Suitable for people who are weak.
And fortified drinks containing vitamins and minerals.
Different from Japanese, China classifies "functional food" and "health food".
Product ",and equipped with a set of laws and regulations-"health food "
Management measures for management. From a legal point of view, functional drinks
Belonging to the category of health food. Many functional drinks have been obtained at present.
Approved by the national authorities, it is registered as a health food, such as Red Bull.
Anti-fatigue drinks, etc. This kind of product can indicate its "function" on the label.
Can claim ". If you take it according to the recommended amount in the instructions, you should
It has a certain health care function and has undergone rigorous scientific experiments.
Confirmed.
However, many products on the market at present are called functional drinks.
But it is not registered as a health food. The manufacturers of these products do not
Only the label of the product indicates that it is a functional drink, and it also claims that there is.
Has certain health care function. Are these products legal? From a legal point of view,
On the surface, they obviously violated China's food hygiene law.
Measures for the administration of health food. Some people say that their products have also been added
With the addition of "functional food additives", why can't we claim the corresponding merits and demerits?
Is it okay? This is because:
(1) Health food has certain health care function, and its addition
The number of functional ingredients is limited. Increase (or take away) the quantity.
) is too low to meet the requirements of the minimum effective dose, so it will not
Present its functionality; However, the amount added (or taken) is too much, exceeding
After physiological adjustment, it will not only show the health care function, but also produce
Health and safety issues. Therefore, functional foods are required to be effective.
The addition of this component is within the effective dosage range. In general,
Adding functional ingredients according to food additive standards often shows no
Show its health care function. The health food instructions approved today are all
The recommended dosage and time are clearly required, please click here.
Only when you ask for it can it reflect its health care function.
(2) Because functional drinks are suitable for people, because
This product label should indicate the suitable and unsuitable people.
Group. If it is a product with added vitamins and minerals, it also requires
Please note that if people take the same vitamins and minerals at the same time.
Pay attention to excessive warning signs when using. Since this drink is food, it is not.
Can replace drugs, they have no therapeutic effect, nor can they achieve prevention.
The purpose of disease is to reduce the risk of illness at most.
(3) product safety. Health food needs to be registered first.
After a rigorous safety assessment. Only through food safety.
The evaluated product will be approved for registration.
Due to the above three reasons, most of the functional drinks on the market are not registered as health food, and their health care functions
And its logo "function claim" is also questionable.
This is illegal.
In recent years, people pursue the trend of health, safety and fashion.
In recent years, the global functional beverage market has risen quietly. In order to adapt to this shape
At present, some countries have also made corresponding adjustments to the management of "functional food"
The whole, such as some Japanese merchants launched "functional food and functionality."
Beverage "products. This kind of product belongs to the category of "healthy food", not.
Functional declarations can be recognized. At present, China is formulating the General Principles for Drinks.
Functional drinks and sports drinks will be classified as "special purpose drinks"
Class. If so, China's functional drinks will probably be divided into two categories.
Category: a kind of health food that has been approved for registration. This kind of products are
A functional beverage in the true sense can be marked on its product label.
Know the "functional proposition"; The other category is classified as a special-purpose beverage, belonging to
General foods cannot be marked with "functional claims". The market for this kind of products
How to manage market access? The author thinks that for different types of functions
Relevant laws and regulations should be formulated for sexual drinks. At present, laws and regulations have not been promulgated.
In this case, the National Standard for Functional Drinks should be formulated as soon as possible. exist
Before the introduction of national standards, industry standards can be introduced first. China National Light Industry Federation.
The industry standard of sports nutritious food hosted by the meeting is expected to be introduced in the near future.
This will promote the healthy and standardized development of the functional beverage market in China.
China's functional drinks will focus on strengthening functions, strengthening nutrition and
Low energy consumption development. From the perspective of functional drinks, soybean drinks, Tim
Dairy products and new functional foods containing probiotics and prebiotics (e.g.
Lycopene, lutein and collagen are added. ) will be affected by the market.
Favor. From the point of view of being suitable for people, children's organic products and fashionable white-collar workers are resistant.
Both fatigue products and aging products can find corresponding markets. Today's country
Two popular products: natural energy drinks and food substitutes.
Alternative drinks will also have a broad consumer market. In addition, fruit juice, milk
The composite product of tea and beverage also has a certain development space. in short
A booming functional beverage market with China characteristics will
Gradually formed.