To open a Hong Kong-style dessert, I suggest starting from the following aspects:
1, target customer base
Whether to do small business or big business, the first consideration is the female market, and targeting the female market will definitely make a difference. So opening a dessert shop is very promising. In fact, there is no gender difference in taste preference, and many men also like desserts. In order to stay slim, many young women refuse sweets first, so opening a dessert shop should be a public business.
2. Shop location
The place to open a Hong Kong-style dessert shop is a place with many people. Business district, cinema, office building, etc. They are all good positions. These are not suitable for passenger stations, docks and restaurants. You can open a dessert shop with an area of 10 square meter.
3. Shop decoration style
A dessert shop doesn't have to spend a lot of money to decorate the shop. When customers taste it, they seldom pay attention to how luxurious the decoration of your shop is. Customers are more concerned about the taste, nutrition and hygiene of food. Sweet shops can be decorated with clean and bright windows. You can also buy elegant and refined dishes, which will make customers feel comfortable and delicious at first sight.
4. Price changes
The price of Hong Kong-style dessert shop should adapt to the popular price, and the food and collocation should be decided by the customers themselves. Don't pander, otherwise it will easily lead to customer dissatisfaction. Don't be greedy for perfection in variety. Generally, a dozen varieties are enough to meet the consumption of customers in the market.
5. Business strategy
When making desserts, we should adhere to the principle of "better essence than abuse", and make them after they are sold out, so as to keep the products fresh at all times as the first principle. Need to increase per capita consumption, can be packaged and sold in many varieties. In addition, desserts also pay attention to seasonality, and the types of winter and summer should change slightly, and increase or decrease as appropriate.
6. Win potential customers
People in the beverage industry know very well that the cost of Hong Kong-style desserts is very low and the prices are arbitrary. Opening a shop in a residential area should be lower, because you are a regular customer and you can't kill too hard. Opening a shop in downtown can raise the price, because people are often willing to spend money to satisfy their appetite when shopping.