Milk tea has a good development trend and great potential. However, we should pay attention to the following points:
1. Your operation must have its own characteristics. There is no market for products without characteristics.
2, your quality is better, and your taste is consistent. I have come into contact with many of your colleagues and have been very successful in this respect.
3. Small shops should also be managed professionally.
4. Keep abreast of consumers' preferences and peers' products, and adjust your products and tastes in time.
First, buy tea shop equipment.
Because we don't join other people's shops, we have to buy everything ourselves. Because we are a small business, we should try to find a good and cheap source of goods, and if we can't purchase good equipment, we will not only waste hundreds of dollars, but also lose many long-term customers. Don't be careless Matters needing attention in the specific use process will be listed in another article.
1, sealing machine.
It is sold in shops selling cooking machinery and sealing equipment. ) It is equipped with a counter. Every letter, the counter will count, regardless of whether the power is connected or not. This is a mechanical counting. Others without counters are cheaper. Pay attention to the selection of sealing machine, find a cup to seal, adjust the temperature to about 170 degrees, press it for about one second, and take it out to see if it is sealed; Squeeze it a little hard to see if the seal is firm, and if there are any holes with weak seal or air leakage. Pay attention to whether the sealing film is cut neatly, but where it is pulled off, that is, whether the upper and lower dies are flat and whether the tooth edge is sharp.
2. Sealing film.
(The place where the sealing machine is sold will generally be matched with it. ) When purchasing, pay attention to the fact that the sealing film cannot be too thick. If it is too thick, it is easy to seal, and it is difficult to insert the straw, and the straw is inserted too hard, or the milk tea falls, or the cup is accidentally inserted. In terms of material, too thick is generally not a good material, it will be brittle, and it will crack a big hole when inserted.
3. Cup.
Plastic products, plastic bags, etc. They are sold in shops, as well as sealing films, straws and so on. It is also sold in the store that sells sealing machines. ) There are usually xx boxes, not just for sale. The price of cups is not much different, but the quality is very different, and cups are very important. Be sure to shop more and buy carefully. When buying, the first thing to look at is the thickness of the material. If it is too soft, the milk tea will be squeezed out if you pinch it hard. If you don't pinch it, you can't pinch it. It's best to take a glass of water at home and feel it first, then buy it and hold it in your hand to see if the thickness is enough. And the most important thing is: the firmness of the cup rim. The rim of the cup should be thick enough and strong enough. The key is to use uniform materials, so that the rim of the cup will not overflow when filling milk tea. A cup with a thin cup and a soft rim will greatly destroy the customer's mood. When you doubt the quality of the cup, you will definitely doubt the quality of milk tea.
4, straw.
Plastic products, plastic bags, cups, etc. Sell it in the store. There are not many shops for sale, so look carefully. After all, it is for milk tea, and many places are not like cups. A big bag has ***x small bags. You can buy several small bags, but it will be more expensive. When shopping, pay attention to the thickness of the material, not too soft. If the sealing film you buy is too thick and the straw is too soft, your customers will look ugly. When you buy, try to press the tip of the straw on your finger. If your hand doesn't feel too painful, it means that the tip of the straw is bent and too soft.
5. blender.
Xx brand is better. Both materials and running time are better than messy brands such as xx, and the price is not expensive. There's nothing to say about this. It is best to buy it in a big shopping mall, and the after-sales service is better.
6. Drinking machine.
In order to save costs, we can choose the desktop. As the main component of the water dispenser is the heater, we don't need to buy any famous brands, as long as we pay attention to the stainless steel liner and don't hold too little water at a time. I need a lot of hot water in winter, so I made another device to solve it.
7. containers.
Sugar, milk tea powder, cream, pearls, etc. All of them need suitable containers, and these things can be purchased according to your own preferences. However, it should be noted that these containers should have lids. First, hygiene. Second, in hot weather and rainy days, raw materials are easy to agglomerate or melt, so it is best to cover them in time when not in use, such as fresh-keeping boxes and seasoning boxes.
Second, the location of the tea shop
Milk tea is a fast-consuming leisure drink, which is completely dispensable. Therefore, if the location is not good, no one will go to Wan Li to have a cup of milk tea with you. The bustling location is the best choice. This is not something to consider, but I have to consider the high cost of busy areas. After a simple investigation of the bustling area of the county, I had to give up this idea. The annual rent and transfer fee of xx million yuan make me have no temper at all, so I have to find a better place.
Now it seems that opening a shop around the school should pay attention to the following points:
1, not too close to the school, about 50 meters, (the best distance) not too far, especially don't cross the fork in the road. Because it's too close, students have just left school, and they haven't thought of buying something to eat, or want to buy it. There are too many people, and the teacher is still nearby. Teachers are always educating pupils not to spend money recklessly. If it is too far away, it may have been taken home by parents. About 50 meters, there are the most people, and the car is difficult to walk. Students will want to buy delicious food when sitting in the car, but parents feel that they can't go out for a while anyway, so let their children buy a cup of milk tea to drink first, or buy some snacks to eat.
2. Health comes first. The food you cook may not be delicious (of course, the taste is also very important), but you must watch it and make people feel at ease. You must work hard on hygiene, and you must not suffer. For example, I spent a little money (the specific price will be listed later) to put up wallpaper on the wall, which looks very good.
3. Students can't see the process of making milk tea, or they can't see it at all. Be sure to keep a certain sense of mystery, otherwise students will lose their strong interest after a period of time.
One more thing: most customers who buy milk tea are women, so if there are many girls, especially young girls, it is undoubtedly a good place to go.
Third, materials.
Ingredients: Pearl Pills, with black, red, orange and other tea powders, and xx flavors of taro, orange, litchi, passion fruit and coconut, with coarse milk and fine tea (bagged black tea and green tea are preferred).
Tools: Cookware, stainless steel pot, basin, spoon, filter screen, sealing machine, foam teacup, special sucker for pearl milk.
Making tools: snow cups, ounce cups, coffee spoons, stirring rods, sealed cans, ice planers, sand ice machines, muffin machines.
Innovation and Entrepreneurship Plan of Tea Shop 2 I. Preface
Nowadays, many people like to drink milk tea, and drinking milk tea has many benefits. Milk tea can regulate the acid-base balance of human body, and milk is also rich in advanced nutrients such as protein and fat. Tea contains caffeine, vitamins, tannins, theophylline, aromatic oil, amino acids, sugars, various minerals and chlorophyll, as well as more than 300 beneficial chemical components.
Tea can supplement the lack of oxygen in drinking water, and the aromatic oil contained in tea should be able to dissolve animal fat, help digestion and relieve boredom. Tea can help people digest meat. For people who are sour all the year round, the lack of milk tea is really unbearable.
Second, the market positioning of the website
Market overview:
Description of tourist market: mainly students who eat and go shopping.
Consumption analysis: For most students, it is often to go shopping with a cup of milk tea for dinner. There are still many consumers of milk tea from its development to the present.
Product analysis: the product investment is small and the profit is large, which can increase new varieties of milk tea and also run drinks such as coffee juice. The manufacturing process is simple, which is conducive to investment and entrepreneurship. We provide customers with the most delicious milk tea products and the most satisfactory service with exquisite production technology and rich varieties of milk tea.
Industry competition analysis;
What are the main competitive brands around (1)?
(2) The newly-opened tea shop will bring some freshness to students. There are three schools around, which have sufficient tourists and great consumption potential.
(3) After investigation, although there are several tea shops nearby, they are just making tea in the traditional sense. Therefore, in order to expand the market, we will also innovate, be the market leader, diversify the product structure, learn advanced management experience, and develop new varieties of milk tea by integrating fruits and grains to enhance our competitiveness.
Third, the business model design of the website.
The first stage: attract customers through extensive publicity and promotion.
The second stage: the company's development is on the rise, establishing a good brand image through warm and thoughtful service, on the one hand, retaining the original customers, on the other hand, exploring new customers.
The third stage: according to the needs of different customers, constantly introduce new varieties.
Fourth, the technology model.
A. Production of raw materials (provided by the supplier at the most favorable price)
Milk tea is used as the main raw material, and pearls and sago are added. Suitable raw materials and equipment (such as sealing machine, sealing film, cups, straws, mixers, water dispensers, containers, batai spoons, ice cubes, ice clips, sealed cans, etc.). ) can be selected according to different taste requirements.
B. Processing technology of milk tea (constantly changing and improving with the deepening and progress of research)
First receive free technical training (that is, how to make delicious milk tea). In order to better master the technology, we decided to organize personnel to carry out special training.
Secondly, fully master the technology of brewing milk tea. After opening a store successfully, it is necessary to arrange at least X days to master the technology and make products after mastering the raw materials and spot.
Finally, the later technical update. Since we want to conduct self-research on new products to win customers' preferences, we must book new samples and materials in advance. At the same time, the technical experiment is agreed in advance.
C, cultivate innovation ability
Constantly bring forth the old and bring forth the new, promote product upgrading and meet consumer demand.
Product production plan:
A initial stage: invest in publicity, ensure quality, win the trust and love of customers, identify the main consumer groups and treat every customer with a good service attitude.
B, after a period of operation, increase the material reservation channels. Enlarge the number of shop assistants (mainly part-time college students) and expand the production scale of products. Increase the variety and quantity of milk tea products and improve the quality at the same time. If the business is booming, you can open branches in other campuses or even near other universities.
C, ensure service quality and improve service level. The staff in the store are required to master the necessary etiquette norms, the faces and dresses of waiters and waitresses, and the attitudes and methods when communicating with customers.
Verb (abbreviation for verb) marketing promotion plan
Marketing strategy:
(1) Promotion Plan and Advertising Strategy
(1) Promotion and sales go hand in hand, and the promotion of this course in terminal stores is promoted by preferential sales and gifts to ensure sales and promote brand growth.
② It is not suitable for shopping in winter and summer. If you buy more than X cups, you can provide home delivery, which is very suitable for dormitory students.
In order to improve the popularity of milk tea, we should advertise and invite consumers to taste it for free.
(2) Price strategy
Our milk tea is priced at X yuan per cup. According to different tastes and ingredients. According to our wholesale ingredients and so on. Our cost is a cup of x yuan. So we will have enough profit. This price is also very attractive to students.
(3) Marketing team and management
Improve the effective collaborative response ability of the front and back office, scientific and standardized management processes, and improve the quality and professional habits of shop assistants.
(4) Marketing channels
Run a tea shop by renting a shop.
Tea Shop Innovation and Entrepreneurship Plan Chapter III I. Shop Location
In the process of business operation, the first key factor is the choice of store location. In this regard, world-renowned chain giants such as Wal-Mart and KFC have proved their correctness countless times with their years of development experience. Business is a general term for gathering popularity, exchanging information and concluding transactions. Behind all these activities, people are needed as promoters and executors. How to choose a store that can gather the best popularity is a prerequisite for the success of commercial activities. Therefore, for manufacturing enterprises with little experience in "commercial" operation, the location of stores is even more important.
Second, commodity management.
Commodity management is a very important job in store operation, and its purpose is to ensure that the goods in every link of the store are scientific and complete, so as to maximize sales.
Third, price management.
The coordinated management of monopoly price system and original distribution price system formed in the process of commercialization of manufacturing enterprises will be one of the challenges facing the operation of manufacturing enterprises' stores. Both of them face overlap and need particularity to highlight the value of monopoly network.
Fourth, logistics and distribution.
Efficient and scientific logistics distribution system is the basic guarantee for the success of chain operation. Wal-Mart, the world's first business empire, has been ranked first among the world's top xxx enterprises for many years, and one of the keys is to establish an advanced and powerful logistics distribution system. For manufacturing enterprises that have just set foot in the commercial field, their logistics distribution system does not need such powerful functions, but it must meet two basic purposes:
First, monopolize the normal supply of commercial networks;
Second, coordination with the original distribution system.
Five, shopping guide management
Shopping guide is the link between enterprises and customers, and it is the image representative of manufacturing enterprises directly facing customers. They successfully guide sales by explaining customers' interests and solving customers' doubts. A group of high-quality shopping guides is the key to realize the sustainable profit of store operation, but shopping guide itself is a very profound knowledge, and it is difficult to find a group of high-quality shopping guides. To this end, the key to store operation shopping guide management lies in two aspects:
First, do a good job in the selection, training and scientific use of shopping guides;
The second is to constantly update and improve the shopping guide skills.
Intransitive Verb Promotion Management
Promotion refers to the activities of manufacturing enterprises to create momentum, stimulate sales and build brands in stages by means of media advertising, personnel promotion and public-private relations. The management of these activities is called promotion management. It mainly includes promotion management at enterprise level and store level. This paper mainly studies the promotion management of store operation in manufacturing enterprises, which has the value of gathering popularity, attracting people, increasing sales, confronting competitors and increasing market share for single store operation.
Seven, store management
Store management involves all the work of store operation, including store commodity management, price management, shopping guide management and other links, and its importance is self-evident. But the author mentioned it again not to emphasize the content of the above store management. In addition, store management also involves too many meticulous and insignificant work and procedures, including store safety management, health management, cashier management, service management and so on. In the actual store operation, it is easy for us to miss or deal with these links.
To open a drink shop, we must really realize these situations ideologically. It is the long-term persistence and accumulation of these subtle tasks and procedures that can create the strong market competitiveness of the monopoly network of manufacturing enterprises and form a new channel for competition with modern terminal hypermarkets.