1. Production cost ① Raw materials A bottle of 750ml wine needs about three or four kilograms of grapes to brew, and some of them are far more than that. Let's not talk about brewing costs for the time being. Just buy three or four kilograms of grapes, and the cost will also need several pieces.
When brewing wine, the winery will screen the grapes, which invisibly increases the brewing cost of wine. In addition, the planting cost of different grape varieties is also different.
For example, the growing environment of Black Pi Nuo is relatively bad, so the cost of wine brewed by this variety will naturally be higher. Because the land cost of different vineyards is different, the cost of grapes produced is also different. In addition, grape yield is also one of the factors that affect the cost of wine.
For the sake of grape quality, wine farmers will prune grapes manually, and low yield means that the fixed cost shared by each bunch of grapes will increase. Sometimes, irresistible natural factors will also increase the production cost of wine.
(2) Brewing cost, different brewing processes have different costs. Expensive brewing equipment, such as presses, fermenters and storage tanks, is the main factor affecting the cost of wine. Whether oak barrels are used or not will increase the cost of wine.
In addition, the time spent in the wine ripening process and expensive storage equipment also invisibly increase the brewing cost of wine. Finally, the bottling cost after brewing should also be included.
③ Different packaging styles, including outer packaging, wine bottle, bottle stopper, bottle seal and wine label, are all factors that affect the cost. For example, Mu Tong Winery invites world-famous designers or painters to design new wine label patterns for it every year. In addition, the anti-counterfeiting labels set on wine labels and bottles by individual wineries also increase the cost of wine. (4) Manpower needs to pay labor costs from grape planting, management, picking, brewing and bottling.
6. As the saying goes, the price of other wines with excellent quality is naturally higher. Coupled with scarce production and small market circulation, its price is even more expensive.
In addition, whether the quality of wine is stable, whether it is suitable for drinking, whether it has investment value, and even the way of purchase and consumption occasions may affect its price.