It can be said that behind every explosion of high-quality content, it is inseparable from the successful operation of excellent producers. They are "Bole" who tap the super-potential projects, rational measurers of artistic value and commercial value, and product managers with unique vision.
What can we learn from these producers? Edge think tank counted the "Top Ten Explosives Pioneer Producers" and focused on the "heroes" behind the scenes. First of all, let's focus on the field of online drama and become the main force of film and television consumption of generation Z. How should the producers behind online dramas grasp the diverse tastes of young people?
If we want to select the most successful drama series of 20 18, it must be The Story of Yan Xi Palace. With the label that there are no first-line big-name actors, seemingly old-fashioned palace themes, and the "self-blackening" physique in the play, The Story of Yan Xi Palace has actually gone out of a curve of rising against the trend-the whole network has played more than 65.438+0.82 billion, and the fire has spread all over the three places across the Taiwan Strait and even Southeast Asia. The hot search in Weibo has exceeded 100, and the high ratings have also been pocketed by the network turntable ...
Behind the success of The Story of Yan Xi Palace, the producers contributed a lot. This TV personality from Palace to The Story of Yan Xi Palace once set off a craze for youth drama, and now he has once again ignited Gong Dou drama which has been silent for several years. JUNG WOO, who has been deeply involved in film and television drama 13 years, is undoubtedly the focus of controversy and a gold medal producer who accurately controls the trend of the times and aesthetics.
As the chief producer, script editor and artistic director of The Story of Yan Xi Palace, JUNG WOO has a comprehensive control over the drama. Compared with competing Gong Dou plays, The Story of Yan Xi Palace abandons the dark description of Gong Zhong's struggle and distortion of human nature, but depicts an ancient Gong Dou version upgraded by eating fast food. JUNG WOO's strength lies in accurately grasping the consumption psychology of young audiences. In the dramatic and rapid plot, the "court life drama" in which women grow up makes Black Lotus popular with the audience.
While "fast", JUNG WOO has also grasped the trend of high-quality film and television content. Fuhua Road invested nearly 1 100 million yuan, which provided basic production guarantee for The Story of Yan Xi Palace. I often go to Suzhou and Wuxi to find a silk reeling craftsman, and use 18 embroidery method on the dragon robe, using low saturation Mo Landi color system. These highlights ridiculed by netizens have become the key to positive and negative attacks.
It is because of the success of The Story of Yan Xi Palace that his new work Hao Zhuan attracted the eager anticipation of netizens.
From advertising to the film and television industry, Zhou Bingcheng, the president of Shiyue Film and Television and the chief producer of Soul of the Town, may not even have thought of it himself. The first "cross-border" test of water has already created a big explosion in the 20 18 online drama market. After the creation 10 1 and the World Cup attracted strong attention, as a super drama series of Youku, Zhen Soul appeared, and there were hot searches almost every day, which reflected the great success of Zhen Soul.
Adapted from Priest's novel of the same name, the soul of the town can not be separated from the behind-the-scenes manipulation of the chief producer Zhou Bingcheng. In fact, from the adaptation of the script to the selection of actors, from the presentation of emotional lines to the well-known "soul girl", it is inseparable from the whole process of film and television "newcomers"
The original novel has a grand pattern, involving the six realms of ancient gods and demons. Machamp's "God of Chaos" is not suitable for film adaptation. How to avoid stepping on the red line of content review while retaining the essence of the original work? Zhou Bingcheng made Zhen Soul build a new world, the main story line of the battle between starfish and terrestrial stars, and the alien identity of the protagonist Shen Wei. , put on the coat of science fiction for this series.
White and Zhu Yilong, the characters in the novel "God Restores", are one of the most satisfying places in the original work. The setting of "two male masters" in Zhen Soul is unique, and casting is Zhou Bingcheng's masterpiece. It is reported that Zhou Bingcheng has a bearded temper because of his role. For a while, White was not considered to play Zhao until he talked with White. Zhu Yilong, who plays Shen Wei, is already the best candidate for Zhou Bingcheng. After the broadcast, Zhenhun CP became a sharp weapon to harvest female audiences.
From the "official match" in the original work to the "brotherhood" in the drama version, Zhenshen also described this feeling like this: "They know better than intimate friends, are closer than intimate friends, and love more than lovers. They appreciate each other beyond gender, but they don't necessarily have desires. "
Although there is suspicion of scratching the ball, Zhou Bingcheng and his "soul-killing girl" finally created a unique "soul-killing girl", and finally pushed the "soul-killing girl" to a climax with the expression pack of the screen, hot topics and waves.
He who gets a woman gets the world. If in 20 17, it becomes a small explosion in the summer file with a "small but beautiful" volume, there are also lucky elements; Then after a year, the sequel returned and continued to dominate the on-demand traffic list, showing the explosive power of the sweet pet drama.
In fact, as the "second generation of drama", "Princess II who spoiled twice" needs to break the iron law of the depressed market. In an interview with the media, Zhao Jie, the chief producer, revealed the secret of the production of "The Second Spoiled Princess II"-the upgrade of the sweet pet, the relationship between the characters, the plot and the production.
Only "sprinkle sugar" but not "insert a knife", only "sweet" and not "sadomasochism", Princess No.2, who spoiled twice, stirred the girl's heart and still accurately positioned the loving woman. Specially designed for female audiences, the Eight Heavenly Kings have been strengthened in nature, handsome, high in gold content, high in martial arts, detached in status, able to kiss without talking, holding a quilt without talking.
In the first season, the relationship among the Grand Prince, Eight Princes, Tan Er and Tan Xiao became a triangle relationship between the Second Prince and Tan Xiao in the sequel, which is more emotional than before, so the story has more trends and possibilities.
In addition, "Second Favorite Ⅱ" optimizes the previous work to some extent. Zhao Jie invited the photography team of "to the sky kingdom", which is also called first-line team production in the industry, and the production level has been significantly improved.
In fact, Zhao Jie's tender love song for The Two Spoiled Princesses Ⅱ is the trump card of the sweet pet online drama. From Hello, Old Times to Suddenly This Summer, from Meng Wife's Delicious Food to Yunxi Biography, from the love and first love of Chitose Adult to the coquetry of Second Princess twice, the explosion of sweet pet drama is indispensable for the girl's heart to be blown up by her old aunt.
The contrast of film and television production is everywhere. If the "Men's Gang" team of "Soul of the Town" makes explosions that make female audiences crazy; Then four women stood behind the "very manly" "Hancheng". From co-producer, chief producer and director, Ying Dai, vice president of iQiyi, general manager of self-made drama development center and chief producer of Hancheng, is the core of the creative team behind the successful eye-washing of Hancheng after the Qing Palace drama.
As the person in charge of the power of iQiyi's self-made drama, Ying Dai started to set up the department of iQiyi's self-made drama as early as 20 13, and established the copyright library of iQiyi literature in 20 15. Because of her outstanding performance, Dai Ying was promoted to vice president of iQiyi on 20 17. Up to now, Ying Dai has won many honors, such as excellent TV producer of Macau International TV Festival, elite TV producer of the year of Weibo TV Influence Festival, innovative content figure of the 5th China Internet Audiovisual Conference, etc.
The quality of super-online drama is the content trend of self-made drama given to iQiyi by Ying Dai. Taking time as a clue, from psychological crimes, residual crimes, old nine doors, the best of us, painting Jianghu bad guys, river gods, undocumented crimes, hello, old times, to this year's 200-year-old classmates, re-creation, Yunxi Legend, Hancheng, Tang Chuan.
In addition to the production of content, there are Ying Dai behind the overseas export of self-made dramas that are in line with international standards, the opening of Love Youth Theater and Strange Suspense Theater, the short video content as a long video platform, the launch of "VIP members watch the whole work at once" and the first landing of the Dolphin Project. It can be said that she is the well-deserved "engine" of iQiyi's explosive homemade drama.
As long as you are familiar with TVB's senior fans, who doesn't know Sister Xiaoqing? As a gold medal producer of Hong Kong dramas for decades, Mei Xiaoqing is known as "Female Bole", which has made Li Ming, Charmaine Sheh, Lin Jiadong and others famous. 20 18 acted as the director and producer of "Palace Xi Ji 2: Deep Palace Ji", which was broadcast on Tencent video as a sequel to "Palace Xi Ji".
Before the mainland operas were in the ascendant, the basic genre paradigm of operas was defined in War and Beauty in 2004, and Gong Xin Ji, written by Mei Xiaoqing, also became popular in 2009, which boosted the popularity of operas in China film and television circles. Nowadays, times have changed, and the mainland court drama has evolved into the "Black Lotus" anti-routine drama in Yan Xi Palace Biography. The traditional novel Gong Xinji 2: The Story of the Deep Palace, which depicts complex human nature, has different opinions in the hearts of young audiences in mainland China, but it has not reached the height of its previous work. The sigh that "TVB is no longer a hero" may have left a little regret in Mei Xiaoqing's heart.
However, it is not easy for Mei Xiaoqing, who is 65 years old, to fight in the first-line position of co-production. As an outstanding Hong Kong filmmaker who is familiar with the habits of mainland audiences, Mei Xiaoqing once wrote and produced Wei Zifu on 20 14, and landed in Zhejiang, Anhui and the East, becoming the summer movie champion of that year. However, after Deep Palace, Mei Xiaoqing's "Forensic Pioneer 4" was being filmed, and its cast starring Tan Junyan, Alice Chan, Selena Li and Huang Xinying caused controversy among drama fans.
Then, as the director of TVB drama (co-production), can Sister Xiaoqing, who was once all-powerful, usher in another spring of her career in the future?