Shao Chun (former editor-in-chief of China Tourism News): Weihai's resource advantages are very obvious: a thousand kilometers of coastline is the essence of China's coastline, regardless of beach quality, climate and environmental conditions; There are many bays, many headlands and good sand, which can be used as tourist attractions to make a big fuss; It has established a one-hour traffic circle with Beijing, Tianjin, Japan and South Korea. It is located in the center of Northeast Asia and has a unique geographical advantage.
Looking at the development of tourism in Weihai, we will find that the historical and cultural projects here are very distinctive, the mountain resources have been initially developed, and the marketing ideas have also been innovated. The slogan "Travel around the world or Weihai" is impressive. To develop tourism in Weihai, we must first have an accurate positioning-this is not a transit station or a transitional area, but a destination mainly for leisure and vacation. Weihai's tourism positioning should be determined at three levels of development, namely, China's famous leisure and holiday city; Northeast Asia leisure and holiday center city, or one of the central cities; Star of international tourism, leisure and holiday. Tourism positioning and urban positioning are closely linked. Therefore, I believe that Weihai's urban positioning should be a coastal ecological city with tourism as its main business, a city that is not only livable, but also suitable for business and tourism. "Building a city through tourism" should be one of the important strategies for Weihai's urban development.
Under the guidance of this goal, Weihai should build a service system and product support according to the requirements of tourist destinations. The framework, functions and service facilities system of the city should meet the requirements of leisure and holiday tourism as much as possible and be reflected in the planning. In addition, large-scale scenic spots and scenic spots will be established, cultural and creative industrial projects with strong radiation capacity will be built, and amorous streets with national and global characteristics will be integrated. It is necessary to gradually enrich the single sea bath into cruise ships, yachts, coastal tours, fishermen's music and tours around the sea. In order to avoid the unreasonable competition of homogeneous products at close range, all urban areas in Weihai should create their own selling points and form the diversification of tourism styles.
Where is the breakthrough of Weihai tourism? I think it should be chosen in the sports fitness project with hot springs as the carrier. Hot springs are a highlight of leisure products. Grasping leisure tourism is the bull's nose of urban industrial chain, the catalyst of urban transformation and the brochure of urban image. The development of hot springs has three realms, one is to wash the body, the other is to wash the culture, and the third is to wash the spirit, which requires the integration of hot springs and culture. On the basis of clear development ideas, Weihai should improve the level of urban marketing, strengthen coordination, increase investment, make high-end efforts and high-end planning to build a leisure and holiday center city in Northeast Asia.
Wang Yanyong (Professor, Head of Tourism Department, Beijing Jiaotong University): In many tourist cities in China, efforts are being made to build a destination dedicated to vacation or leisure and experience. The foothold of its industry is not landscape, but environment. From this point of view, the development of tourism needs to be upgraded from the perspective of attracting attention to the perspective of health and nourishing the heart. What does the development of tourism depend on? One depends on resources and the other on passenger flow. If we want to change the concept of resources into the concept of environment, we must explain the environment, show the advantages of atmosphere, water and temperature with data, and show the hospitality, social atmosphere and safety of the city with indicators.
The future tourism development trend of a city depends largely on the strategy of urban planning and decision-making level. We do tourism planning to evaluate, build, create and optimize the environment, not to build landscapes, scenic spots and houses. Tourism is an industry and an idea, so if you always want to build scenic spots and houses, this idea must be wrong. We should build a city according to the requirements of tourists. First, it has cultural characteristics. Second, the supporting facilities are perfect and the urban environment is beautiful.
In addition, we in Weihai should consider the creation of the city's external image and culture, and marine culture and fishery culture should be reflected in urban tourism. We should focus on urban construction. First, build the central service area of a tourist city and create the characteristics of our tourist city. Central cities should give priority to building a good environment and creating leisure space for citizens. The revolution of tourist attractions will abandon the concept of scenic spots, which are very static. We should turn scenery into environment and scenic spots into scenes, which is what cultural tourism should do.
For a city, the biggest contribution of tourism is the image industry and shaping the regional image. Don't expect it to earn much money. Weihai should make full use of landmark things and primitive and natural things in the regional context, and do a good job of combining and docking coastal culture, fisherman culture and leisure and holiday culture to form its core competitiveness.
Yan Guotai (Director of Tourism Culture Department of Tongji University): Sightseeing and leisure tourism should complement each other so far. In my opinion, from the perspective of urban planning, Weihai has actually shifted and developed from a functional city to a cultural city and a leisure city. This is a successful case of China's 30 years of reform and opening up. Compared with Zhuhai, Xiamen and other cities, Weihai has its own characteristics. This shows that cultural and environmental factors have been injected into the overall idea of developing tourism in Weihai.
Coastal areas not only provide urban residents, but also provide outdoor games and urban leisure experiences for tourists. If only the beach has no culture, it is difficult to develop high-end tourism products. Therefore, I think that while developing seaside leisure tourism, Weihai should also explore its cultural connotation, such as the role and position of Liu Gongdao in Weihai tourism. It is necessary to strengthen the interactive relationship between Liu Gongdao and the city, starting with Liu Gongdao brand, extending to other scenic spots in Weihai, and connecting them one by one; Strengthen the interaction between urban and rural tourism departments. Now, it is a trend to experience the countryside and return to nature. We should attach great importance to the construction of rural pastoral landscape and consolidate the foundation of rural tourism.
Weihai's geographical and resource advantages determine that the city should unswervingly develop holiday tourism. Tourists stay here for a day or two, and then return in a hurry. Without real integration, they can't appreciate the unique charm of Weihai. Our sightseeing phase is over. The next thing to do is to upgrade the tourism industry, strengthen the cultural connotation of Weihai tourism, and let people stay here more, so that Weihai can make people stay.
Wu Wenyuan (General Manager of Jacques Rand (Hongkong) Design Consulting Co., Ltd.): Urban tourism is a high-end industry and should be developed in the central area. To achieve this goal, the central area must have two characteristics: public resources provide enough functions, and commodities must have regional characteristics. But in the central area of Weihai, the only public resource is Binhai Park; Korean products provided by the central area also belong to low-end, basic tourism consumer goods, and have no characteristics. These two problems must be improved.
Strengthening the dominant position of the central region needs the support of "Jinjiao Silver Border". I think we should reduce the span between mountains and seas, between people and the sea, and between people, because for tourist cities, the lower the area of roads, the better, but at the same time, the greater the linear density of roads, the better, because roads bring roadsides, commonly known as "Jinjiao Silver Border", which are areas with the highest economic value.
Strengthening the primary position of the central area should also improve the road network of the central area. At present, the context of downtown is discontinuous, which restricts the prosperity of nightlife and commercial life.
Only when local people enjoy it can areas with high happiness index become tourist destinations. So I object to "driving people's lives out of the sea" for urban construction. People should live closer to the sea, so that more and more local people can participate in sea sports and convey a coastal lifestyle to tourists.
Zhou Zhihui (general manager of Shenzhen Jinxiu Times Scenic Area Management Company): To develop tourism culture industry, scenic spots are only supporting industries, and the most fundamental support is urban characteristics and service industry. The characteristics of a city are not architectural characteristics, but the most important ones are local natural characteristics, historical and cultural characteristics and folk culture characteristics.
We can learn from the tourism experience of northern Europe. Compared with southern Europe, northern Europe has no climate advantage or transportation advantage. Why does it attract tourists? Southern Europe focuses on sunshine, beaches and seawater, and builds resorts with large luxury hotels as the main body. Northern Europe pays attention to the original ecology and nature, and emphasizes the return of culture and soul. It takes forests, oceans and lakes as the background, and cities and various tourist reception towns as the main body. After the tourists come, experience the happy life in northern Europe. In addition, urban planning in northern Europe is full of culture, life, environment and scenes. The mutual respect between this tourism project and the natural ecology has attracted tourists from all over the world.
As the most suitable city for human habitation, Weihai's main selling point should be Weihai. Cities and characteristic towns are the pillar product systems of Weihai, and scenic spots are only the supplements in the system. Therefore, the development of tourism in Weihai should be combined with urban system construction, resource protection, high-quality industries and the material and cultural living standards of local residents.
How to develop a real leisure and holiday city? For the old city, the prosperity of business and the revival of culture should be the focus, while the focus of the new city is the improvement of functions, the availability of supporting facilities and the improvement of services. As a city suitable for entrepreneurship, tourism and residence, the supporting standards and service standards of the whole city construction are far higher than the national standards. In addition, the construction of characteristic resorts and scenic spots is a supplement to the city, which should be few but fine, create tasteful scenic spots, enrich the types of tourism products in the whole city and upgrade the grade of the whole region.
Zhang (chief investment consultant and investment director of Shenzhen Venture Capital Group): Weihai is a beautiful city. To develop holiday tourism, we must first understand what holiday tourism is. Vacation tour is to let vacationers share the attitude and lifestyle of people in this city and have emotional interaction.
In some places, the development of tourist attractions, the demolition of residents and the drying up of amorous towns have evacuated the attitude of local people and become an empty shell and a convergent landscape. Visitors can't have a profound experience when they come. If Weihai's tourism wants to be truly distinctive, it is necessary to create a culture different from other regions. To develop the tourism culture industry, we should have a high eye and a low hand. The so-called high eye refers to standing in the future and planning the work at hand today, while the low hand refers to aiming at reality.
Yangtze River water can't be boiled, but it can be boiled in barrels. Therefore, to develop tourism culture industry, we can make use of the existing conditions to develop and sort it out. As an irreplaceable resource like Liu Gongdao, we can respect its history, pick up the memories of the past, integrate into the lifestyle of local people and develop it into a high-end holiday resort. In addition to vacation, it can also attract tourists to come here for meetings and gatherings to enrich the content of the resort.
In addition, we should also pay attention to building city brands and spreading city image. City brands should be monopolistic. To put it simply, it is to make clear what this city is and what its connotation is, and to distinguish it from other cities, so that the image of the city can be highly recognized. At the same time, it is also necessary for outsiders to have a convenient way to verify and even moderately experience, so that tourists can interact with the city.
Wei Min (Associate Professor, Director of Shandong University Resort and Weihai Famous Hotel Research Center): Culture is the soul of tourism development. Without culture, urban tourism has no connotation and potential, which means that all tourism projects and products must be developed on the basis of culture. Looking back on the development history of Weihai's tourism industry for more than 20 years, it is not difficult to see that compared with other tourist cities at the same level, Weihai's development speed has been ahead of them, especially in sightseeing, making it a famous "human settlement" brand in the country.
According to the development track of tourism, with the development of national economy, after people solved the problem of food and clothing, tourism entered the development form of sightseeing, but when the per capita GDP level reached 3000 US dollars, people's demand for tourism changed from sightseeing to leisure and holiday tourism. Therefore, we can't be satisfied with the status quo, and we must gradually change to developing leisure and holiday tourism on the basis of developing sightseeing tourism. Weihai has a natural geographical advantage in developing leisure and holiday. It is located at the easternmost tip of Jiaodong Peninsula, connected with Qingdao and Yantai, with convenient transportation. Rich natural resources such as mountains, seas and islands are famous all over the country; Liu Gongdao, Shengjing Mountain and Tiecha Mountain all have profound historical and cultural connotations. However, in order to build a leisure tourism and holiday base, Weihai still has a lot of work to do. Lack of well-known tourist resorts, fully functional hotels and basic supporting facilities. More importantly, there are no big enterprises, brands and representatives in the tourism industry. With these tangible assets, Weihai's social benefits and popularity can be greatly improved invisibly.
In my opinion, in the process of building tourism culture industry in Weihai, we should vigorously expand the tourism industry chain and improve the level of tourism culture industry. Taking Habitat Festival as an example, we can integrate more relevant cultural elements such as greening and garden design, enrich the connotation of Habitat brand and lengthen the industrial chain. Third, I think it is necessary to implement a multi-sectoral linkage mechanism to promote the transformation and upgrading of tourism and cultural industries. Finally, and most importantly, we should do everything possible to raise the awareness of ordinary citizens to participate in building tourism cultural brands.
Zhu Kai (Teacher, Department of Information Engineering, Weihai Vocational and Technical College): As a foreigner, Weihai in my eyes is a beautiful coastal city with rich hot spring resources, including Liu Gongdao, Shengjing Mountain, Chishan and other famous scenic spots with profound cultural heritage. The resounding slogan of "Travel all over the world, or Weihai" has made this city a city that can be called "human settlement" all over the country.
However, such a beautiful coastal tourist city has many inappropriate soft environments. Take bus drivers as an example. The standard "Weihai dialect" has puzzled countless tourists and inadvertently eclipsed the beautiful Weihai. In my opinion, the most important thing for Weihai to develop tourism culture industry is to improve the humanistic quality of the city. We can learn from Dalian's experience and pay attention to details, regardless of the cleanliness of the urban environment and the maintenance of natural resources. In addition, we should pay attention to the image packaging of tourism projects and products, constantly integrate new cultural creativity, and tap the profound historical and cultural connotation of Weihai. All scenic spots in Weihai should also combine their own characteristics and tap cultural resources. Taking the Jiuding Tower in Jinan as an example, join the ethnic customs park in the scenic spot and hold a series of ethnic customs activities to interact with tourists and enhance the attraction of the scenic spot. Compared with Weihai, Liu Gongdao, as a patriotic education base, should fully explore the stories behind that period of history, and Rongcheng, which is famous for its folk culture, can also display folk culture through cultural corridors and other ways, which will help tourists better integrate into the folk culture atmosphere.