Accommodation industry can be divided into two categories: standardized and non-standardized. The most typical representative of standardized accommodation is the hotel, which provides standardized services and pricing. Non-standardized accommodation includes inns, homestays, apartments, holiday villas, cabins, tents, RVs, containers, etc. Among them, the number of homestays is the largest and the most popular.
The rise of sharing economy has promoted the development of B&B, which means that individual owners, tenants or commercial organizations use free rooms to provide accommodation for passengers. By definition, B&B and individual owners have overlapping business in short rent, but in terms of positioning, B&B is more oriented to tourism demand, so it also pays more attention to the creation of local characteristics and comfortable atmosphere, which is an upgraded version of short rent. Visitors can experience local life, communicate with local residents and feel humanistic feelings in the homestay.
B&B itself can be divided into many categories according to its types and functions, such as farmhouses and country villas. The main difference from hotels is that B&B has the local characteristic experience brought by "host culture", and the accommodation space is very personalized, small and beautiful.
China B&B market scale
With the continuous favorable policies to encourage the development of homestays, the homestay market in China will become more and more prosperous. The homestay industry conforms to the trend of the times and combines business with the Internet. According to the data of "Analysis Report on Market Prospect Forecast and Investment Strategic Planning of B&B Industry" issued by Prospective Industry Research Institute, by the end of 20 16, the total number of online registrations of inns and B&Bs had reached 50,200, an increase of nearly 8,000 compared with last year. The online B&B market will peak at 20 15 and 20 16, and will go online in the future, but the growth rate of the industry will slow down. On the one hand, it is vicious competition caused by immature market development and imperfect management mechanism; On the other hand, more and more homestays have flooded into the market and failed to develop in the long run. According to the preliminary statistics of Forward-looking Industry Research Institute, the online B&B booking transaction scale in China in 20 17 exceeded 10 billion yuan, and it is estimated that the transaction scale in 20 18 will be nearly 20 billion yuan.
The distribution of attention points of users booking homestays.
When choosing a homestay, people will pay more attention to price, living experience and housing performance. Low price, good product performance and many houses are the advantages of B&B development.
List of B&Bs in Key Cities of China
According to the data of Forward-looking Industry Research Institute, there are 1 1 in key cities in China, more than 2,000 in five regions, and more than 3,000 in Beijing and Lijiang. Among them, the number of inns and homestays in Beijing ranks first in the country, with 3,587. Lijiang ranks second in the country with 3,002 homestays, followed by Beijing; The number of B&Bs in Xiamen is 2,269, ranking third. The top ten hotels in China are: Beijing, Lijiang, Xiamen, Dali, Jiaxing, Qinhuangdao, Chengdu, Zhoushan, Hangzhou and Rizhao. Of course, there are still nearly 30% areas that have not yet developed the hotel industry.
Drive housing by traffic.
In fact, Tik Tok does bring a certain amount of traffic. According to the data of Prospective Industry Research Institute, by the end of 20 17, the number of Tik Tok users had exceeded 700 million, and the monthly activity exceeded100000. In the first quarter of this year, Tik Tok downloaded 45.8 million times, making it the most downloaded iPhone app in the Apple App Store. Sanya Kangnian Hotel, which was set on fire by Tik Tok, has been full for several days.
It is understood that Tik Tok is dominated by residents in first-and second-tier cities, of which 66. 1% are women and 93% are young people under 30. And this part of the "shaking friends" has money and leisure, and is the main force of travel. In the comment area of travel video, "Shake Friends" will comment on the content and quality of the video, ask about the names and locations of scenic spots, and exchange experiences in tourism.
Highlights of personalized accommodation content
Although many Tik Tok have registered the official accounts of hotels and B&Bs, the total number of fans and likes is very small. For example, Rui J Hotel in Yalong Bay, Sanya has only 107 1, likes 1609, publishes works 17, and the highest praise is only 20. For example, Tik Tok, the first travel home inn group, has only 344 fans and accumulated 540 likes, and released 33 works, with the highest praise of 45 and the lowest of 7.
In fact, Tik Tok's cross-border gameplay in the accommodation industry has hooked up users' curiosity, which has a certain marketing effect on personalized accommodation such as homestays, but it has little driving effect on chain hotels. In addition, creative video is the most concerned by "Shake Friends", but the short video released by the hotel lacks creativity and interest, and its more purpose is to promote the hotel. Insiders pointed out that some hotels are actually playing Tik Tok, because they are in the air, but their own personalization is not enough to support, so even if they get user traffic, they can't actually be effectively converted.