Program Type: Health Science Popularization
Introduction to the plan:
This column mainly introduces the knowledge and methods of tea health preservation, helps the audience understand the efficacy and function of tea, understands the types and production methods of tea, improves the drinking effect and health preservation function of tea, and makes tea a healthy drink in life.
Program form:
1. Knowledge popularization: By explaining the types, making and drinking methods of tea, let the audience know the health care functions and drinking taboos of tea.
2. Expert interview: Invite experts in the field of tea production and research to start a dialogue around the relationship between tea and health care, and discuss the health care efficacy of tea and its scientific research.
3. Experiential program: Introduce the cultivation, production and tea-making methods of tea, so that the audience can experience the flavor and health-preserving effect of tea.
4. Present the tea culture: introduce the history and traditional culture of tea, understand the cultural connotation of tea ceremony and tea art, and guide the audience to establish a healthy and good concept of tea culture consumption.
Radio Channel: Popular Science Education Channel
Broadcast time: every Tuesday night at 20: 00.
Program length: 30 minutes
Moderator: A professional moderator.
Guest: An expert in the field of tea production and research.
Expected effect:
1. Health Science Popularization: Through scientific communication mechanism, help the audience understand the knowledge of tea's health-preserving function and drinking taboos, and ensure the audience's healthy diet.
2. Spread tea culture: show the charm of tea and tea culture, and promote the audience's cognition and cultural pursuit of tea.
3. Commercial connotation: Through scientific communication mechanism, the program can improve the image and popularity of manufacturers, increase consumers' trust and awareness of tea, and increase the sales volume and market share of tea products.