In recent years, Taxus chinensis, known as the "natural oxygen bar", has successfully transformed from a garden like a potted plant. With its function of releasing oxygen for 24 hours and purifying indoor air, Taxus chinensis has gradually become the object sought after by healthy consumers. Is its popularity just a flash in the pan, or can it stand the test of the market? To this end, the reporter conducted an investigation on the potted yew market. First of all, the efficacy of yew is recognized by consumers. The reporter visited the major flower markets in Beijing and saw that many markets have booths specializing in yew. Although Taxus chinensis is ugly, its sales volume is considerable, and even some consumers have a special liking for it, because it is known as "healthy tree", "natural oxygen bar" and "natural health care product for human respiratory system". At a booth specializing in yew in Beijing Dongfeng International Flower Market, the salesperson told the reporter: "Many people have taken a fancy to the function of yew in purifying air and releasing oxygen. They bought it with the psychology of giving it a try, and found that it did have a certain effect, so they bought it again, so there were many repeat customers. " The reporter met a teacher Wang in the interview. He told the reporter that he had bought several pots of yew in the office before and felt that the air had become fresh. After smoking in the room, the smoke can be driven away quickly. This time, it was mainly for the company to purchase collectively: "I will put a pot of yew on each table." Now the function of yew has been recognized by some consumers, but can its price be accepted by consumers? The price of a pot of yew ranges from annual potted plants to ten-year potted plants, from ordinary potted plants to fine potted plants, ranging from several hundred yuan to tens of thousands of yuan. Compared with other flowers, the price of Taxus chinensis is higher, but relative to its value, it is still worth the money. At present, the company specializes in red bean brand Taxus chinensis, and has opened seven chain stores in Beijing with monthly sales of several hundred thousand yuan. "Taxus consumer groups are mainly government agencies and enterprises, and household consumption accounts for a minority. Most working-class people are unwilling to spend money. Although they recognized the role of yew, most people gave up after hearing the price. " When the reporter asked if yew would reduce the price so that ordinary consumers could afford it, she shook her head again and again: "yew is different from other flowers." It is a woody plant and grows very slowly. It takes several years from seedling to finished product. In addition, the demand for planting environment is very high, and it can only be shipped to Beijing for sale after it is grown into a finished product in the country of origin, so the price is naturally high. "From the price point of view, yew is a high-grade product, but its' packaging and dressing' is difficult to match its value: the integrated purple sand basin and cultivation medium can also be described as' original'. This "rustic" appearance makes it difficult for Taxus chinensis to stand out in today's flower products that win by packaging. In this regard, Ke, deputy general manager of Hodo Group Co.,Ltd. Co., Ltd., a large domestic enterprise that produces yew, pointed out the difficulty: because yew requires higher cultivation environment, compared with other containers, teapot has the advantages of air permeability, water retention and fertilizer retention, which is very suitable for its growth. But after leaving the mother soil for 24 hours, the inside of the plant is easy to be damaged, which greatly reduces the survival rate, so it must be cultivated in the soil at present.