1 correctly grasp the direction of running the hospital
Medicine is a kind of technology. It is the mission of medical institutions in China to serve the motherland's medical and health undertakings and solve the pain of patients' diseases. When designing any system and carrying out management activities, we should take this goal as the standard, and check and inspect whether it is correct all the way to avoid hospitals and medical personnel from going astray.
2. Establish brand image
Under the condition of market economy, in order to gain a firm foothold in market competition, the starting point of all work in hospitals is how to better serve patients, so that they can get physical treatment and psychological care, feel the warmth of society and the meaning of life, and feel the true feelings of the world. At the same time, the market economy is a legal economy and a credit economy. It operates according to the business philosophy of modern enterprises, can improve and correct itself from all aspects, and fully considers the long-term interests of consumers and society, thus helping to establish a good brand image in society, win the trust of patients, attract more patients and enhance the competitiveness of hospitals.
3. Promote the characteristics and advantages of traditional Chinese medicine.
The development orientation of traditional Chinese medicine hospital is "middle" at first, but we can't give up the root and pursue the end. Its characteristics are traditional Chinese medicine, a key specialty of traditional Chinese medicine. In fact, just like the product design of enterprises, it is an important part of the core competitiveness of Chinese medicine hospitals. Managers must focus on the cultivation of key specialties of traditional Chinese medicine and form a pattern of "hospitals have key points, departments have specialties, and people have specialties", so that the market of hospitals will grow bigger and bigger.
4. Do a good job in charge management
In order to effectively control the excessive growth of medical expenses and realize the harmonious development of social economy and medical and health undertakings, hospital administrators are faced with great public pressure and social responsibility, and correctly understand the dual attributes of medical services. Grasp the direction of running a hospital, reasonably choose the development strategy, provide relatively high-quality medical and health care services at relatively low cost, give full play to the best service efficiency of the hospital, and meet the multi-level requirements of the broad masses of people for medical and health care services.
5. Implement the talent strategy
The reform of employment system is the driving force to promote the development of hospitals. The hospital of traditional Chinese medicine should reform the internal personnel system under the original system and on the basis of the full contract system. Change the hospital personnel management mode, put all the files in the talent exchange center, create a good environment for the hospital, and urge employees to enhance their sense of crisis and love their jobs; Scientifically and reasonably allocate personnel, posts and responsibilities, and on this basis, compete for posts, optimize the combination, hire by steps, reduce staff and increase efficiency; Formulate quantitative assessment standards for all kinds of personnel at all levels, and link the assessment results with post appointment or assignment, so that there are rules to follow; High-quality professional and technical personnel are the needs of the development of medical science and technology and the important foundation for the sustainable development of hospitals. It is necessary to strengthen the incentive mechanism, widen the income gap and tilt towards talents and key positions. Improve the employment mechanism, care about the cultivation of talents, and build a corresponding development platform for talents, so as to improve the quality of medical services, attract patients, and ultimately drive the development of hospitals.
6. Professionalization of hospital administrators
Professionalization of hospital administrators is an urgent need for the healthy development of health undertakings in China. Hospital management is a practical empirical science. Managers in the new century need to have political awareness, opportunity awareness, cost awareness, risk awareness and crisis awareness, grasp the objectivity, dynamics and conditions of leadership methods, and constantly enhance their ability to foresee the future, gain insight into the law, grasp the situation and make timely decisions. The management strategy and medium-and long-term goals of a hospital should go through repeated research and demonstration, as well as a long process of formulation, operation and realization. The formulation of business strategy should consider the actual and long-term interests of the hospital, and the determination and implementation of business direction is also a long-term dynamic revision and improvement process, which determines the systematic engineering of hospital management. Hospital administrators are designers and executors of strategic planning. In order to effectively achieve the medium and long-term goals of hospitals, hospital administrators should collect and sort out relevant information extensively, carefully study national policies and decrees, scientifically predict the factors that may affect hospital business activities in the next three to five years or even longer, be familiar with high-tech trends in the industry, and be able to answer basic questions in related fields. And according to the understanding of the problem, test and choose various alternative directions. Facing this dynamic process, hospital managers must have stability and continuity. However, the current dean's short-term "part-time job" leads to the pursuit of short-term results in management, resulting in the loss of already insufficient health resources, affecting the sustainable development of hospitals and unable to face the severe challenges of global economic integration in the new century.