Among them, the tide health section of the tide life exhibition area is currently attracting hot investment, attracting the attention of many health industry enterprises. As an important part of ChinaJoy, Tide Health Section aims to promote the concept of healthy living, guide young people to form a healthy lifestyle, cover healthy food, fitness equipment, health services and other fields, and provide exhibitors with an excellent platform to display products and promote brands.
As we all know, previous ChinaJoy will gather gamers and secondary fans from all over the world. With the development of the game market in recent years, more and more people have moved from hobbies to careers, turning hobbies into daily work. Others don't know the hardships and can't feel the same, but according to the survey, e-sports has become another high-risk industry after IT and design industries. The rapid development and increasingly mainstream of e-sports have also created the sub-health body of professional e-sports players after long-term disorder of work and rest, upside down day and night, and improper diet. This is also reflected in the playhouses of many non-professional players.
Due to busy work, overwork all the year round and irregular diet, most contemporary urbanites are in sub-health critical state, and there is no definite disease, but their mental vitality and adaptability have declined, especially those who have entered the mainstream in science and technology, games and e-sports industries in recent years. In the traditional impression, many people think that their job is just to play games, which is very relaxing. But for professional e-sports players, experienced players and many game industry practitioners, the daily competition is very fierce. They have been focusing on computer monitors for a long time, using their eyes too much, testing the reaction speed and thinking agility of their fingers, which often leads to sub-health symptoms such as dizziness, fatigue, insomnia and irritability. The urgent task is to relieve their fatigue, restore their spirits quickly and concentrate.
At present, health care is becoming a hot topic of national concern. Relevant big data shows that, unlike traditional impressions, the younger generation pays more attention to the management of figure and health, and improves their figure through exercise. Generation z has become the main force. At the same time, with the continuous promotion of the national fitness campaign, people have a deeper understanding of sports promoting health, and the national fitness activities have been carried out more widely. At this stage of people's life, some activities have gradually shifted from offline to online, and online home fitness services, online games, virtual sports, etc. have been concerned and adopted by the public. With the wide application of many new technologies in the health field and the deep integration with related industries under the support of new technologies, it is expected to innovate and develop more trendy health products.
With the rapid development of China's economy, people's living standards have gradually improved. More and more people are beginning to pay attention to healthy living. As an important platform for displaying and promoting healthy products, Chaohealthy in ChinaJoy Tide Life Exhibition Area pursues green health in brand strategy positioning, and strives to practice the values of advocating green, health, eternity and hope, so that the products exhibited can have individual value, and individual charm can guide new marketing strategies, establish brand charm in the new era market, meet people's demand for healthy life, provide more choices and services, and further improve the health level and quality of life of the broad audience, which will also contribute to health. It is believed that in the future, the tidal health section of ChinaJoy Tide Life Exhibition Area will become a platform of health industry that has attracted much attention and make greater contributions to people's healthy life and the development of health industry.
In order to be closer to the trend life radius of young people, ChinaJoy and ChaoHealth have achieved accurate matching of age positioning, and the sports and fitness crowd is younger. The age group is highly coincident with ChinaJoy audience, including sports culture, trend sports, sports APP, outdoor, ice and snow sports, sports equipment, fashion shoes and clothing, fitness black technology, healthy food and many other categories. Provide face-to-face direct contact with the audience and the fitness industry brands. Accurate age positioning allows you to live up to this trip, know yourself and grasp the new trends of the industry.
As one of the most famous and influential annual events in the field of digital entertainment in the world, the 20th ChinaJoy in 2023 will be held in Shanghai New International Expo Center from July 28th to July 3rd/Kloc-0. At present, the investment promotion work of the exhibition is in full swing, and enterprises are welcome to contact the organizers to participate. On the occasion of the 20th anniversary, ChinaJoy hopes to provide more people with enough energy in the future to help them collect happiness, drive away fatigue and stay away from irritability. Here, we sincerely invite domestic and foreign industry enterprises to participate in the grand event and enjoy the prosperous times!