In just a few months, Cordyceps sinensis has fallen from peak to trough. However, in order to get rid of doubts, reshape the image and regain the trust of consumers, the domestic Cordyceps industry can be described as painstaking.
In 2020, affected by the COVID-19 epidemic, many industries were hit hard, but the tonic market rose against the trend, creating the biggest increase in the big health industry in recent years, among which the achievements of Cordyceps sinensis were limitless. With its powerful lung-tonifying effect, it has played an outstanding role in this epidemic, escorting the health of Chinese people and declaring that it has won the trust of consumers with a solid record. Among them, there are factors of epidemic relief, but more are the exploration and investment of leading enterprises in Cordyceps industry for many years.
As an outstanding representative of the pioneer of Cordyceps sinensis industry, the grass-digging cooperative began its layout planning as early as 10 years ago, insisted on direct supply from high-altitude sources, and strictly controlled quality, which enabled the industry to enter a new development stage and fundamentally solved the quality problem of Cordyceps sinensis.
First-class enterprises make standards, second-rate enterprises make brands, and third-rate enterprises make products, while grass diggers obviously choose the former, constantly formulating industry standards, and pushing the Cordyceps industry to the process of standardization.
Now many Cordyceps colleagues are imitating the mode of digging grass. Although they can't achieve the perfect quality control like digging grass, at least to some extent, they have improved the overall quality level of Cordyceps sinensis in China and restored consumers' confidence in Cordyceps sinensis. Looking back at the past at the moment, we can say that the grass digging cooperative is a pioneer with courage and vision in the Cordyceps industry, leading colleagues in the Cordyceps industry out of the shadow of consumer trust and making great contributions to revitalizing the Cordyceps industry.
In 2020, China completed the pioneering work of "completely eliminating absolute poverty", and then "narrowing the gap between the rich and the poor and achieving common prosperity" became the key goal of the country in the new development stage.
Under this background, the grass diggers should not only focus on the development of their own enterprises, but also use policies such as prospering rural areas to locate and plan cooperatives, and explore a new way to use the Cordyceps industry to drive herders to increase their income and get rich, which not only ensures the stability of herders' income, but also ensures the "true, stable and safe" product quality.
At the beginning of the establishment of the grass-digging cooperative, a new ecological agriculture model of "organic pasture+cooperative+herder" was established. Later, through the B2C e-commerce model of the Internet, the intermediate circulation price increase link was cut off, and the authentic and high-quality Naqu Cordyceps from the deep mountain snowfield was directly supplied to the end consumers. Really increase the income of local herdsmen and let consumers get high-quality Naqu Cordyceps sinensis.
From hard struggle to gradual profitability, the grass-digging cooperative has continuously strengthened the development of Cordyceps industry and the upgrading of agriculture and animal husbandry industry, solidly carried out the industrial transformation cooperation in Bazhuo Village, integrated the forces of all parties, and mobilized the herdsmen in Bazhuo Village to actively participate in the cooperative to ensure that their income doubled.
"Prosperity with * * *" should not only stay on the slogan, but also need to be implemented concretely. Therefore, at the end of each year, the grass digger cooperative will take out most of the proceeds and give dividends to the cooperative members. This is the result of the efforts of the members in the past year, and it is also the commitment of the cooperative to the herdsmen. It has really enabled the herdsmen to develop the rich industry at home and solved the employment problem of the herdsmen in Bazhuo Village.
The mode of grass-digging cooperative has been affirmed and recognized by local governments in various cordyceps producing areas in Naqu. For example, County and Baqing County invited the founder Song Tongren to share their experiences in the local area. So far, the mode of grass-digging cooperative has been extended to all parts of the country. Through mutual assistance, we will jointly implement rural revitalization and jointly promote the national policy of enriching the people!
Fakes are rampant, which is the first impression of consumers on the Cordyceps market in previous years. This is because for many years, every place of origin and every Cordyceps dealer have been operating independently, and there has never been a unified industry quality standard, which has given unscrupulous merchants an opportunity to adulterate fake and shoddy Cordyceps. As the pioneer of the industry, the grass-digging cooperative not only wants to lead Tibetan herdsmen out of poverty, but also wants to eliminate the chaos in the industry, improve the quality of Cordyceps sinensis and promote the standardized development of Cordyceps sinensis industry.
When the project was still on the drawings, Song Tongren, the founder of the cooperative, had already conceived how to improve the quality and formulate industry standards. From the site selection, we can see the long-term planning of the grass digging cooperative. Five years, 6,543,800 kilometers, visited the main producing areas of Cordyceps sinensis, and conducted environmental assessment, soil testing and climate monitoring. Finally, the Cordyceps sinensis base was established in the 654.38+00000 mu natural pasture near Bazhuo Village, Dangmujiang Township, Nierong County, Naqu City, the core production area of Cordyceps sinensis. It took five years to take the first step, but it was a key step to break through the shackles of the industry.
Next, in order to introduce organic certification standards into the Cordyceps industry, the cooperative started the application for organic certification on 20 19. In the past two years, organic certified researchers have gone deep into the 10,000-mu pasture around Bazhuo Village to carry out research and sampling inspection. Finally, after strict examination and approval, in 20021year, the grass digger officially became the first professional Cordyceps production and marketing cooperative in China, and once again walked in the forefront of the industry.
The successful application for organic certification means that Cordyceps collected from natural organic pasture here has higher nutritional value. According to the physical and chemical index test data provided by Lhasa Customs Technology Center, the main nutritional components of organic Cordyceps sinensis are cordycepin, cordycepic acid and polysaccharide, in which the moisture content is 2. 12/ 100g (it can be said that the dryness is close to 98%), cordycepin 185.7mg/kg and cordycepic acid is 7.6%.
According to the detection and analysis results, the nutritional content of organic Cordyceps sinensis is far higher than the national standard and other indicators of Cordyceps producing areas, because the national regulation is that the content per 1000 g is not lower than 1000 mg, but the adenosine content of organic Cordyceps sinensis can reach 1000g 185mg, which is equivalent to nearly 60% higher.
After successfully obtaining the organic certification, the quality of the grass digger Cordyceps sinensis has been better than that of its peers, but the cooperative is not satisfied with this and still expects the quality to be further improved. Therefore, the cooperative breaks the traditional family workshop style, establishes a sterile workshop, and streamlines the cleaning, drying, sorting and testing of Cordyceps sinensis to create the highest standard in the industry. There are processes such as brushing soil cleaning, sorting and packaging, and testing. And each step has set up an independent operation room, so that every member can strictly implement the most stringent quality standards in the industry. Each caterpillar fungus has gone through eight manual processes and 12 deep cleaning, which greatly improves the cleanliness of the caterpillar fungus and reaches the food-grade technology of ready-to-eat in Kaifeng!
Wild Cordyceps sinensis in Naqu has high medicinal and edible value. In order to prevent people from treating artificial or low-altitude Cordyceps sinensis as organic Cordyceps sinensis, the cooperative has established a perfect traceability management system. Every Cordyceps sinensis has an ID card, which can accurately trace the source, so that natural and organic Cordyceps sinensis can truly become the best source of health for consumers.
The quality standard of organic Cordyceps sinensis has become the leader of Cordyceps sinensis industry. At the 12th Guangzhou International Natural Organic Food Expo, with only 0.0 1% rare organic Cordyceps sinensis in China, the cooperative won the "Gold Award for Organic Product Quality", which was highly recognized by the outside world.
Grass diggers constantly optimize the technology and improve the quality of Cordyceps sinensis, which has effectively promoted the overall quality of Cordyceps sinensis industry and promoted the progress of the industry.
Good products and good services are the important reasons why the grass-digging cooperative has occupied the leading enterprises of Cordyceps for a long time. Today's cooperative members, after professional training, are not only familiar with the growth process, functional nutrition and authenticity identification of Cordyceps sinensis, but also familiar with every customer, and can give customers accurate health care programs and make customers have a perfect shopping experience.
Since 2020, in order to effectively protect the interests of consumers, the grass-digging cooperative has also insured the quality of its own Cordyceps sinensis, which is underwritten by China People's Property Insurance Company. The grass digging cooperative is the only seller of Cordyceps sinensis in the industry with quality inspection report, insurance coverage and government supervision. Multiple guarantees, so that consumers can buy with confidence and eat with peace of mind!
After several years of silent cultivation, the grass-digging cooperative has accumulated a lot, completed the whole chain scale layout of digging from the source, cleaning the workshop and after-sales service, and formed a new industrialization road of agriculture and animal husbandry. After being elected as the vice president of Xizang Autonomous Region Cordyceps Association, the grass digging cooperative actively played an exemplary role, which promoted the overall quality of the Cordyceps industry, promoted the progress of the industry, and made the Cordyceps industry embark on a new height.