With the development of science and technology, human beings are building a new country on the virtual network, and the population of this country ranks third, next only to China and India.
Now, users have moved more and more life content to this country. The earliest is simple chat, which is a strange social interaction that you can't see your face and don't know if the other person is a dog. Then acquaintances socialize. Children born after 90 like non-mainstream photos. Take pictures of the newborn baby every day after 80. Then, they uploaded these photos to QQ space together, waiting for friends' likes and comments. After the outbreak of the mobile internet, a dazzling array of apps occupied our lives, and we began to carry out more specific activities in the virtual network: work, shopping, study, medical treatment, and grabbing train tickets ... It seems that modern people can do it online except having children.
As an excellent national App, WeChat has become the most dazzling star in this virtual country.
In fact, since its birth, it has been seriously praised by the industry, and the praise has almost never stopped, so that Tencent continues to add materials to WeChat, such as red envelopes, code scanning, WeChat business and so on. What makes people feel even more awesome is that every time WeChat launches a service, it can theoretically subvert a traditional business, but obviously, these statements are a bit too much. At the very least, we are the first in mainstream voice communication. WeChat Red Packet earned 654.38 billion users in a Spring Festival, but failed to subvert Alipay. In the days when the WeChat red envelope was the hottest, their transactions were around 8 million, while Alipay's transactions reached 654.38 billion. As for the WeChat business, it is even more difficult to put it on the table. I can't stand those absent masks any more!
If we have to find some subversive results for WeChat, I am afraid it can only be a social civil war. Due to the popularity of the circle of friends, Tencent simply disbanded the Weibo team, and even its own QQ space was affected. However, this achievement is far from satisfying Tencent's ambition. After all, the traffic portal of WeChat is really a huge good card. However, if WeChat really wants to turn these flows into QQ coins, it first needs to consider atonement and make it a healthier, more honest and more perfect national application.
China's IQ has nothing to do with friends.
Not long ago, an analysis and comment entitled "WeChat friends circle lowers the overall IQ of China people" became popular on the Internet, which roughly means that friends circle has established a strong connection between acquaintances. Compared with the square environment in Weibo, the circle of friends is more like a closed space. Once the rumor invades, it will spread quickly, and the probability of being shattered is greatly reduced. Because users spend more and more time on WeChat, the time for studying, surfing the Internet and doing research is getting shorter and shorter, which leads to less and less time for everyone.
I think it is reasonable to say that WeChat affects the IQ of China people, but 90% of the worries are "alarmist". As we all know, the most popular contents in the circle of friends are life knowledge, health knowledge and chicken soup for the soul. Due to the lack of professional audit mechanism, these contents are inevitably exaggerated and false, and even some false statements, but at best, they bring some troubles to people's lives and will not affect IQ, a deep-seated thing. For example, if the common sense of life is inaccurate, consumers only need to make some simple attempts to verify it, and basically there will be no big mistakes; Chicken soup for the soul has existed in China for more than 20 years. I have helped some successful masters, but believers are always on the road to success. This has nothing to do with IQ, it can only make users have a beautiful dream, which unconsciously coincides with the domestic social environment, but they will feel lost after waking up.
Health knowledge is prone to accidents, which will hurt the health of loyal fans to a certain extent, which is also the content that needs urgent rectification. The author suggests that friends can follow the example of Baidu Encyclopedia, and articles such as medicine and law need to be certified by professional institutions before they can be published, so as to avoid the troubles caused by quacks to the public. Of course, even if the circle of friends has some medical and health knowledge, I don't believe that someone has AIDS or sudden cerebral thrombosis and doesn't go to the hospital, but goes to the circle of friends for help? Perhaps, we overestimate the charm of WeChat in quiet days and underestimate the ability of traditional professional organizations.
Wechat business: slightly hurting friends and seriously hurting feelings.
In fact, some health knowledge and chicken soup for the soul in the circle of friends can have a 1% impact on user behavior, which is very rare. They just talk about entertainment in their spare time. Because it does not involve interests, it should not bear substantive charges. However, the recently emerging "WeChat service" is fundamentally different. If it engages in false information, it will hurt feelings, but the key is to hurt money.
20 14 can be said to be the first year of "wechat entrepreneurship", but it has not been on the right track for various reasons. At the very least, violent brushing is not the right thing to do. They set up a distribution system, emphasizing sales and neglecting commodities. Some excessive guys don't even have goods, which is tantamount to pyramid schemes in WeChat. The existence of Baping not only affected the user experience of WeChat, but also caused the WeChat business to overdraw commercial credit and social resources in just half a year due to the lack of brands and poor quality of goods. In fact, in the face of a dazzling array of promotional advertisements, we have no patience to finish reading them, which is seriously blocked directly. When ordinary users denounced this behavior, they moved out of the richest man, Ma Yun, believing that as long as they persisted in brushing, they would succeed …
As a huge traffic portal, WeChat should have the capital to compete with mobile phone Taobao, but Taobao also started from the most basic business reputation in its early years, which is almost the core of any business system. This is only the lowest level of competition. Moreover, WeChat has a stronger social attribute to Taobao, and the relationships established by the circle of friends are all strong. I suggest that instead of getting lost and not repenting, we should make good use of our strong social skills. Tencent can completely hold the entrance of merchants, improve the entry threshold of goods and ensure the quality of goods. The task of "WeChat merchants" is to share their consumption experience with acquaintances, that is to say, they are only responsible for social sharing and not for direct delivery. This method is essentially cancellation. In this system, basic businesses, promotion fans and commodity channels must be strictly controlled by their qualifications. Through long-term cooperation and establishing a "trustworthy" business relationship, the profits will all come from the quality and attributes of the goods.
Perhaps, only in this way can the soul of "WeChat business" be washed clean again and the circle of friends be restored to health. I really don't want a good thing to be killed by money and desire.
Addicted to science and technology, 20 15 abandoned electronic equipment
The information in the circle of friends is flooded, or false information is flooded; Wechat business is full of fakes, or there are no fakes at all. These charges should not be blamed on WeChat itself, but all come from the evil roots of human nature. Wechat only acts as a "sewer" in the whole process. However, as a high-quality social app, it is undeniable that WeChat brings anxiety and aggravates interpersonal indifference. On the internet, there are a lot of party photos every hour. The loyal fans of WeChat condensed the party into a circle of friends. It's like eating without taking pictures is like eating for nothing. At the dinner table, how many people can concentrate on eating food without playing mobile phones?
The new social relationship established by these softwares is replacing the relationship established by blood, region and work. While marveling at the charm of social software, we can't help secretly worrying: Is this relationship reliable? Or is it really healthy to indulge in it?
There are at least 10 apps for technology addicts, and WeChat is just one of them, but there is no doubt that this little green men has the widest radiation range and is suitable for all ages. WeChat first occupied the fragmentation time of human beings, and then unconsciously dismembered a large part of our time. We brush our circle of friends more than 20 times a day. If it is 5 minutes/time, it is equivalent to 100 minutes, but these hours are not easy to be detected, but they slip away in vain. This kind of piecemeal time consumption is even more terrible than WeChat merchants cheating money and friends cheating money. The first two are like an army attacking a city, even if it is a three-day massacre, but the time consumption of WeChat is like bacterial reproduction, virus spread and cobwebs, which is a process year after year, and when you realize the danger, you can't resist it ...
According to a study in the United States, 53% of social software users in the world admit that the first choice in leisure time is often to refresh friends' status. If they don't log in within two days, they will be nervous and anxious, comparable to public speaking or the night before marriage. Experts call this symptom technology addiction, and now this kind of patients account for 1/8 of the American population. Perhaps, we don't have to question the truth of this study too much, and we can reach the same conclusion just by feeling the dependence on social software. It is also aware of this potential harm that some American volunteers launched the "New Chandler Movement" to help people quit "technology addiction" and return to a simple life. At the same time, experts also predict that 20 15 will become an "anti-technology" year. For their own sake, obviously, this is not enough to affect the progress of science and technology.