Some people always say, what is reverse thinking?

Sales are too difficult, customers are always difficult to communicate, and this year's customers are becoming more and more difficult to bring.

For marketers in the same industry, why can some people finish BMW in just one or two years, and some people can leave in ecstasy in three or two months?

There is a saying in the movie The Godfather: "Those who spend half a second seeing through the essence of things and those who spend a lifetime not seeing the essence of things are doomed to be completely different fates."

What is the essence of marketing?

Maybe 10,000 marketers have 10,000 answers!

The essence of marketing is actually a simple exchange of values.

You provide the best solution that can solve customers' needs, and customers exchange it with corresponding value.

Some people will say, how do I know what the customers really want? There is no engraving on his forehead.

Not to mention the best solution.

It is often said that customers always ask questions just to make you wonder what they really want. Want this and that, cheap, how can there be such a perfect product that can solve all his problems? It's really troublesome.

There are never any troublesome customers in the world, only inflexible salesmen.

On the other hand, you will understand that the customer's question is his own answer.

People are perceptual animals, and they think they are rational, but they are actually irrational.

In any case, people will naturally think that they are right, otherwise, even if what you say is right, they will find reasons to refute you, which is also the origin of leverage.

There is no right or wrong. It's just that you and the other person stand in different angles and have different understandings of the same thing.

As the saying goes: talk to everyone; As the saying goes: nonsense; There is something more advanced: seeing God telling myths.

This is by no means a derogatory term, but should be more positive.

You have to understand the thinking mode of most people, just think backwards.

For example, you see a mother playing outside with her child, and her mother is chasing after her and shouting, "Don't run, don't run."

In the workplace, you often hear a saying that this meeting is very important and this customer is very important. Don't be late.

There is an old man at home in the hospital. You go back to the ward after discussing your illness with the doctor. The old man asked, how is my illness? What did the doctor say? Is it serious?

Many people answered, and the doctor said, little trouble, don't worry.

As a result, you will see that children run faster, employees are really late, and the old people are more anxious after listening.

This is what people often call stylized thinking.

What should you say?

You can say harsh and clear words in a gentle tone, such as: "stop, stop at once;" You should attend today's meeting earlier; As long as you cooperate with the doctor, you will get well soon ... "

You will understand when you see two scenes in the movie:

1, the husband accompanied his wife who just got off the driver's license to practice driving. In case of emergency, it is often better for the husband to shout and stop quickly, and it is effective to step on it in the middle;

2, the police catch thieves, often seen in movies, dozens of meters away from thieves, shouting: don't move, don't run, what is the result? Don't run!

What do you call a soldier in a movie? "Stop or I'll shoot!" Gangster, stop!

Say these, that is, you have to understand some truth. Many customers' reactions are instinctive and unthinking, and the answer you want is in these unconscious natural reactions.

Customers will never buy products because of your promotion. He will only buy what he thinks he needs.

For example, when a customer comes to see an electric drill, what he needs is by no means the "professional" parameters that most salespeople talk about, such as excellent workmanship, quality assurance, internationally renowned brands, stepless speed change of the motor, brush of the motor, built-in wire specifications, gear accuracy and torque ... these have nothing to do with the customer's needs.

The real demand of customers is only because the hanging cabinet at home is loose and my wife nags me, so I want to buy it and make two small holes to reinforce it.

Therefore, instead of showing your advanced professional level to customers, it is better to be straightforward, treat customers as friends and talk about family affairs. What do you want to buy an electric drill for? What problems need to be solved?

See, the simpler the problem, the easier it is to solve, and the simpler the core. Unfortunately, most salespeople confuse sales.

As for the price, you just need to tell the customer that it is the same brand and model. If it's expensive, just return it and exchange it. No need to explain.

Don't be superstitious about those sales experts, and successfully learn the vocabulary and skills that confuse customers taught by big coffee.

Customers always like to make their own choices and decisions, not your strong sales promotion.

In fact, most customers do their own transactions.

Reverse thinking makes things very simple, just looking at the problem from another angle.

Reverse thinking is by no means to keep you from taking an unusual path. Too many people pursue sweet words and don't take the usual path. Take your own ordinary road, and you will reverse what was originally reversed through reverse thinking.

Whether you are now working hard in the workplace, engaged in physical store management, or internet entrepreneurship, online marketing, Taobao, Tmall, faster videos of Tik Tok and Aauto, or self-media, WeChat business marketing, social economy. ...