With the expansion of community group buying platform, the number of communities mastered is increasing day by day, and it will be difficult to achieve fine individual management. It is not a good idea to let the head of the team manage it completely. After all, the ability of the head of the team may vary from place to place. Based on this, it is best for the platform to establish a set of clear positioning and group rules before building a group, so as to facilitate the platform to realize efficient and standardized management of the community.

For example, the platform for selling fruit, whether with the head of the delegation or with new users, should explain in advance that this is to buy fresh fruit with high cost performance for everyone. Group announcements should also be edited, and new members should be clearly informed again after joining the group, emphasizing that the community can bring attractive benefits to residents, such as preferential purchase of goods, discounts on imported products, etc., to clarify the community positioning and retain group members.

In addition, it is necessary to establish clear group rules and establish corresponding punishment mechanisms. Take advertising as an example. If someone breaks the rules, they will be warned the first time and kicked out the second time. The corresponding group rules will promote the development of the group, which will not only make members feel that the group owner is unfriendly, on the contrary, it is precisely because this group has discipline and no garbage that members will be more willing to stay.

Second, community group buying and community operation: arouse the enthusiasm of group members

There are many ways to improve community activity in practice. For example, a partner of Chiyan Information, a Shanwei community group buying platform will arrange several platform employees or acquaintances of the head of the group as insiders to pretend to be ordinary residents to enter the WeChat group when organizing the community.

Their duties can be: setting up daily chat topics to attract residents to participate in the discussion, such as parenting, health care experience, new things in the community and so on; Actively participate in placing orders during group activities, cooperate with the team leader to activate the atmosphere of WeChat group, stimulate residents' desire for consumption, and play the role of "trust".

In addition, the conditional platform can also carry out "live broadcast" of fruits from the place of origin to the dining table in the group: for example, the commodity that opened the group today is apples, and the platform can not only display the pictures and prices of apples, but also shoot the picking process, product selection process, packing process and even truck transportation process of apples into videos to operate in the group, telling everyone where the apples we are eating now come from, how to choose them, how to send them to the community and how to improve them.

Third, community group buying community transformation: rich and diverse marketing methods

The high conversion rate of community group buying is inseparable from the efficient system and rich marketing means provided by professional community group buying solutions.