According to legend, in Xixia, there was a boy named Qizi. His parents died young and he was sickly, and his neighbors were worried about him. One day, I turned to my father's suicide note, which read "Lycium barbarum secret recipe" Qizi was curious and obedient. For several days, he was ruddy and strong, which surprised all his neighbors. At this time, when neighbors are sick, they all look for Qi Zi and make secret recipes, which are all good ... For Qi Xie Zi, many people donated money and opened a Qizi Health House in the nearby street. Because of its unique formula, people are in an endless stream. When the emperor heard about it, he came here to visit. The seven sons also had a secret recipe, and they looked radiant and refreshed. At this point, the seven parties are famous. In order to inherit the precious wealth left by history, Bairuiyuan boldly innovated, integrated the traditional Chinese wolfberry health culture with modern high technology, and took the lead in launching the national chain store-Bairuiyuan Chinese wolfberry health pavilion in the Chinese wolfberry industry.

Bairuiyuan Lycium Barbarum Health Pavilion integrates Lycium Barbarum health culture, Lycium Barbarum series products and brand culture with the brand personality of "dignity, elegance and taste". Let customers taste elegant life and feel healthy culture while experiencing and buying products. Based on the service concept of "sincerely touching customers", after several years of market system construction and cultivation, the marketing model of chain operation of Lycium barbarum health pavilion is completely suitable for industry characteristics and market demand. At present, both Bairuiyuan Lycium barbarum series products and Bairuiyuan Lycium barbarum health pavilion have become innovative marketing flags of Lycium barbarum industry. With "nature, health and harmony" as the core concept, China Lycium Museum as the core, Ningxia as the hinterland, and Bairuiyuan Lycium Health Center as the radiation point, Bairuiyuan Lycium Health Center will advance into the national and overseas markets, let Bairuiyuan go out of Ningxia, go global, and make Ningxia Lycium popular all over the world!