1992, South Lee Kum Kee Co., Ltd., founded by Hong Kong Lee Kum Kee Group, was born with dreams. From the beginning, Lee Kum Kee positioned himself as a national enterprise dedicated to spreading China's excellent healthy culture. Therefore, "Infinite Pole" Chinese herbal health products are well-known in China for their unique quality and won numerous awards. Infinitus was named "China 500 Most Valuable Brands" in 2005, ranking first among health care products brands. South Lee Kum Kee's core values are "consideration for others", that is, always stand in the other side's perspective, consider for others, constantly meet the needs of customers, maximize the benefits for partners, and provide employees with a broad career platform. Persist in thinking of others, and success has its own way. The company was also awarded the titles of "Excellent Employer in 2005", "Best Employer in Asia in 2005", "Best Employer in China in 2005" and "Enterprise with the Most Value for Employee Growth" by relevant departments. However, the company's marketing method is open to question.