For a small-scale health center, the biggest obstacle to attract new customers is not your decoration or facade, but the service quality and marketing strategy. In fact, as long as the wine is good and the alley is deep, a small-scale franchise center can do it well!

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Master decoration tips

Small health centers should retain their own characteristics in decoration, such as moxibustion health centers of traditional Chinese medicine, which can be decorated with classical decorations, calligraphy and painting, incense burners, pharmacopoeia and so on. If it is a beauty salon, you can change the decoration into lovely ones, change the lights into warm colors, and minimize the use of fluorescent lamps. You can use some artistic lighting, which can make beauty customers have a good mood.

At the same time, we should pay special attention to the decoration of public areas, so that the decoration can be as scientific, ventilated and sunny as possible, and it can also bring good mood to customers. At the same time, we can also put some green plants appropriately, and choose different plants according to different seasons, so that there are flowers in spring, shade in summer, fruit in autumn, green in winter, deciduous trees and evergreen lawns.

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Improve service quality

The service level and professional quality of technicians determine the final service quality of hospitals. The smaller the hospital, the more it needs to work hard in these aspects, and the more it needs to build a professional one with good service quality. For a team with good performance, it is necessary to train the recruited employees regularly, establish a perfect reward system, promote the enthusiasm of employees for learning and progress, and create better performance and service quality. Finally, for some highly skilled employees, there must be enough benefits to attract them to stay in health centers. Only by raising salary can they retain talents and introduce talents better, which provides good conditions for the development of franchise stores.

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Good marketing strategy

Good marketing means is also an important means to attract customers. Whether it is offline promotion or online promotion, it needs careful deployment and slow planning, such as online promotion, publishing store information on the APP where young people gather and sharing their feelings after the experience. For offline promotion, you can get a list of effective customers nearby with the help of marketers.

However, in the specific implementation, the planning of marketing activities should be coordinated by the team, and the specific plan should not be changed easily after it is determined, so as not to affect the implementation effect due to implementation problems.