With the gradual development of society, the frequency of using business plans is on the rise. A business plan is a document used to describe the internal and external environmental conditions and elements related to the proposed enterprise, provide an indicator diagram for business development and measure business progress. Want to learn to draw up a business plan but don't know who to consult? The following is the business plan template of syb Hotpot Restaurant that I collected for your reference, hoping to help friends in need.
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Generally speaking, hot pot is a kind of cooking method that uses a pot as a vessel, uses a heat source to cook the pot, and uses water or soup to cook food. It can also refer to the pot used in this cooking method. It is characterized by cooking while eating, or the pot itself has the function of heat preservation. When eating, the food is still steaming and the soup is integrated. There are similar dishes all over the world, but they are especially popular mainly in East Asia. Hot pot is hot now, spicy and salty, oily but not greasy, sweating like rain, very hearty, relieving depression and dehumidifying, suitable for mountain and river climate. Today, it has developed into a mandarin duck pot, spicy and light, and each has its own needs. Xian Yi, regardless of age, is the best in winter.
Typical hot pot ingredients include all kinds of meat, seafood, vegetables, bean products, mushrooms, eggs and other products, cooked with boiling water or the bottom of a special soup pot. Some ways of eating will be dipped in seasoning and eaten together.
I. Company Profile
Xinxiang City "Fresh Sheep House" instant-boiled mutton hotpot restaurant is located at No.20 Renmin Road/KLOC-0, Xinxiang City. You can take bus 3 1 in the city and get off at the city cross station. Grassland fresh mutton restaurant, the name may be unfamiliar to ordinary diners. In a mainland city like Xinxiang, such authentic Inner Mongolia instant-boiled mutton is rare.
The fresh sheep shed was founded in Baotou, the "hot pot capital" on the Inner Mongolia prairie in 20065438+065438+February. With its novel three-flavor hot pot, unique five soup flavors, eight pot bottom combinations, excellent quality of fresh mutton with Inner Mongolia characteristics, rich flavor of China traditional food culture and profound modern marketing management, it was a success in one fell swoop. In the fierce competition, the hot pot industry has sprung up and become a bright catering star.
Inner Mongolia Fresh Sheep House Catering Co., Ltd. is headquartered in Baotou, Inner Mongolia, and has registered the trademark of the State Administration for Industry and Commerce. The new processing technology of Sanwei hot pot mutton has won two national patents. In February 2003, it was awarded the title of "Green Catering Enterprise" by China Cuisine Association. With a high sense of responsibility and professionalism, Xianxiaolou people build a brand with quality and seek development with integrity. At the same time, they have gradually formed a set of professional management modes of joining, planning, training, distribution, management and marketing. Now it has developed more than 300 franchisees and 90 regional general agents in China. And it is rapidly expanding to the whole country at an unstoppable speed.
The company's goal is to build the first brand in China hot pot industry. The service tenet is: customer first, and the customer satisfaction rate of 100% can be achieved in all aspects. Since the establishment of 200 1, the production concept has been constantly innovated, and more than 300 franchise chain stores have been established in China. In the process of rapid development, the company maintains a steady and steady style, promotes the overall appearance of the enterprise with a realistic and innovative style, and promotes the chain business of fresh sheep houses to a new level.
Second, environmental analysis
1, macro/micro environment analysis
To understand instant-boiled mutton, we must first understand the origin of instant-boiled mutton. The legend of instant-boiled mutton originated in the Yuan Dynasty. In those days, Kublai Khan, the commander of Yuan Shizu, made an expedition to the south. During a March, he suddenly remembered a dish in his hometown-stewed mutton, so he ordered his men to kill the sheep and burn the fire. The cook knew that he had a bad temper, so he used his quick wits. He cut off more than ten thin pieces of meat with a flying knife and stirred them in boiling water several times. When the color of the meat changed, he immediately fished it out and put it in a bowl and sprinkled it with fine salt. Kublai Khan ate several bowls in a row, turned over and mounted his horse to meet the enemy. As a result, he won a great victory. When preparing for the celebration dinner, Kublai Khan specially ordered mutton slices. Chefs have a great influence when they are busy. When Jin Yong tasted Koufuju's mutton in Beijing Head Office, he was full of praise and wrote an inscription in the store. The food in the official mouth is of good quality and has won the public's reputation. In addition, there are "Old Beijing" hot pot restaurants, "Grassland Xingfa" hot pot restaurants, "Changlaishun" braised mutton, Zhuyuan hot pot city and other hot pot restaurants with certain influence and good reputation and influence in different regions of Xinxiang City.
In such fierce market competition, it is difficult to survive in such competition if the fresh sheep shed does not have certain unique advantages. The fresh sheep shed is fully aware of this and gradually develops its own unique method of making instant-boiled mutton, which also makes its own mutton in Inner Mongolia have a different pure taste under such cooking.
The fresh sheep shed has a production base of 10,000 mu of mutton. Every serving of mutton you taste is carefully selected fresh sheep shed meat, which has been slaughtered, processed and sliced. Fresh sheephouses are all made of lambs less than one year old, which are refined through many processes such as acid removal, tendon removal and detoxification. It is characterized by fresh and tender meat, which is not rotten after long-term rinsing. Regular consumption has the effects of invigorating qi and kidney, nourishing yin and strengthening yang, warming stomach and strengthening body, and is especially suitable for people recovering from illness. The first original Sanwei hot pot has been chained all over the country, occupying a certain market and winning a good reputation. The mountain delicacies soup brought by the store can be drunk without washing. Has the effects of beauty beauty, moistening lung, regulating qi, and removing toxins from body. Very suitable for office workers. Red cumin soup is bright red in color, spicy and refreshing, and has a long aftertaste. It has the effects of appetizing and invigorating the spleen, eliminating dampness and expelling wind, and eliminating fatigue. It is a business food for weekend leisure. This product is oily but not greasy, spicy but not dry, and can be eaten for a long time. People feel not only delicious food in fresh mutton shops, but also meticulous and comprehensive service, which makes people feel as comfortable as eating at home. It is this' good product and good service' that is the foundation of the fresh mutton building now and in the future.
Adhering to the principle of taking customers as God and developing services and business with customers as the center wholeheartedly are the guidelines that every business must adhere to. At the same time, neighboring competitors are introducing their own new cuisines, new foods and new ways of eating. Therefore, the fresh sheep shed must be aware of this, stick to it for a long time, and always be at the forefront of market competition.
Third, 4p analysis
In the marketing process of an enterprise, 4p has a great influence in this process. In the concept of marketing mix, 4p refers to product, price, channel and promotion. These 4Ps (product, price, location, promotion) are the controllable factors in the marketing process and the main means for enterprises to carry out marketing activities. Their specific application forms the marketing strategy of enterprises. Whether it is used well or not also profoundly affects the future destiny of the enterprise.
1, product
As a hot pot restaurant, the main product of fresh sheep house is undoubtedly related to hot pot. The feature of the fresh sheep shed is instant-boiled mutton, which is the advantage of the fresh sheep shed and the signature food that the fresh sheep shed should focus on. In addition, all the food in the fresh sheep shed should be instant-boiled mutton, which is the direction that the fresh sheep shed should adhere to now and in the future, and others should undoubtedly be based on this.
2. Price
The store area of fresh sheep shed is 230 square meters, and the guest capacity is 150 square meters. Due to the size of this store and the consumption habits of Xinxiang people, the per capita consumption of Xianyangfu is only 25 yuan per person. This price is completely acceptable to the average consumer. Therefore, compared with other large shops, the fresh sheep shed obviously has a certain price advantage. Fresh sheep houses should seize this advantage and attract more middle-and lower-class consumers without reducing the quality of food and service.
3. Place
Xian Gaolou is located at No.0/20, Renmin Road, Xinxiang City. Renmin Road is a relatively prosperous street newly built in Xinxiang, with a very large passenger flow, especially on weekends and nights, and there are many consumers on this road. Some high-grade residential quarters are close to the Fresh Sheep Pavilion, and the important geographical location of Renmin Road in Xinxiang and the developed traffic environment around it have brought certain advantages to the operation of the Fresh Sheep Pavilion, which is very conducive to promoting corporate culture and establishing a good reputation among the broad masses of the people.