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Development potential
From the perspective of market demand, tourists have changed from the initial tourism to the lifestyle of pursuing leisure quality and deep experience. This requires diversified tourism subjects to change their investment and operation methods, and the development of medical tourism and pension tourism will become the breakthrough point of transformation. Specifically, we can see from the following four points:
1, population aging is accelerating. China has entered an aging society in an all-round way. The rapid increase of aging population in China has given birth to the rapid rise of big health service industry, and the market scale has expanded rapidly.
The number of people suffering from chronic diseases has increased. Chronic diseases are the number one killer threatening the health of our people, accounting for 86.6% of the causes of death. According to the survey, there are more than 260 million patients with chronic diseases in China. Scientifically managing health and prolonging life span has become a topic that people attach great importance to.
3. The purchasing power of residents has improved. With the increasing number of middle class in China, the purchasing power of consumers is also increasing, and people begin to pay attention to the harmony between ecological environment and life and health, so the demand for healthy products and services has increased dramatically.
4. Continuous policy support. In recent years, with the concept of "healthy China" rising to the national strategy, a series of policies to support and promote the development of health industry have been intensively introduced, and a large amount of investment is accelerating to flood into the big health field.
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hot spot for investment
First, the forest health base
Forest health base should be a specific area that relies on forest resources and their ecological environment, provides various forms of forest health projects, promotes tourists' physical fitness and self-cultivation, and meets the physiological and psychological health needs of different groups of people.
Thoughts on product planning of forest health base
1) health care type. This product type is to achieve relaxation and pleasure through beautiful landscape, to calm the mind and be natural. For example: forest landscape, forest music, forest hot springs, etc.
2) rehabilitation type. The forest has a certain curative effect on chronic diseases, such as: air negative ion health pavilion, plant essence health pavilion, forest psychological counseling room, etc.
3) sports. Through a variety of sports suitable for forests, we can enhance our physical fitness and prevent diseases. For example, jogging, walking, climbing and farming.
4) Cultural type. Cultivate your self-cultivation through cultural experience, so as to achieve spiritual peace and physical comfort. Such as meditation, meditation, tea tasting, Tai Chi, yoga, aerobics and so on.
5) Diet type. According to the high quality and medicinal value of the ingredients, the diet is prepared to achieve the effect of health preservation. Such as: organic food, medicinal ingredients.
Second, the hot springs in Yang Kang Town
With the emergence of a large number of hot spring resorts, hot spring towns and hot spring new towns, it can be seen that the gathering effect of hot springs on leisure industry has been recognized as a powerful driving force for regional economy. With the development of new urbanization and the popularization of characteristic towns, we have reason to believe that hot spring towns will be super hot spots in the future leisure and holiday development.
Thoughts on Product Planning of Yang Kang Hot Spring City
1) Different water outlet modes: By changing the water outlet modes of hot springs, different experiences are given to tourists. For example, sonic jet hot spring, SPA impact spring bubble hot spring, steam hot spring bath, waterfall hot spring, hot spring wave bath and so on.
2) Different creative ideas: By adding flowers, minerals, melons and fruits, salt spray, essence and other specific materials to the hot spring water, hot spring soup baths with different functions are formed, which enriches the recreation methods. For example, flowers and plants hot springs, melons and fruits hot springs, incense hot springs, salt spray hot springs, honey hot springs, famous wine hot springs, herbal hot springs, chocolate hot springs, curry hot springs and so on.
3) Different bathing facilities: Different bathing facilities give tourists different feelings. For example: barrel bath hot spring, hot spring swimming pool, floating bath, foot massage gallery, hot spring rafting river and so on.
4) Different peripheral landscapes: According to the external resources of hot springs, according to local conditions, creating landscapes gives visitors a wonderful feeling. For example: mountain forest style, waterfront style, small town style, garden style and so on.
Three. Chinese medicine industrial park
Traditional Chinese medicine health tourism industry planning is based on the long-standing traditional Chinese medicine culture and tourism as the implementation means, to build an integrated platform, to jointly develop tourism, ecological agriculture, cultural and creative industries, exhibition industries, service trade, sports industry, old-age care services, Chinese medicine processing industry and other related industries, and to integrate, optimize and upgrade these industries across borders to form a complex, form a new industrial form and form a core competitiveness.
Thoughts on product planning of traditional Chinese medicine industrial park
The design concept of Chinese medicine industrial park comes from the cultural wisdom of Chinese medicine accumulated by the Chinese nation for thousands of years. It integrates the thoughts of Confucianism, Buddhism, Taoism and a hundred schools of thought, follows the principle of "harmony between man and nature", re-examines, combs, reorganizes, deduces and re-innovates related resources in the way of creative industry thinking, and makes "planning" thematic, novel, special, systematic, holistic and feasible through systematic analysis and scientific argumentation. The first, second and third industries are integrated and interacted, the industrial scope is expanded, the industrial chain is extended, and a compound panoramic industrial system of "TCM health service+tourism" is constructed.