In recent years, the epidemic has brought a big impact on domestic tourism, and Zhoushan tourism is also seeking the development direction.
It is reported that Zhoushan will strengthen the top-level planning, build four island tourism industries, marine sports industry, marine film and television industry and marine culture industry, and build eight pillars of Xinghai and Hello Island, including three tours at sea, island leisure and vacation, island competitive economy, island leisure and sports, marine film and television base, marine film and television service, cultural theme integration and characteristic tourism consumption.
For the bottleneck problems encountered in the development of tourism, relevant people expressed their opinions and suggestions at the proposal supervision meeting.
The seasonality of Zhoushan tourism is obvious. After the bridge was opened, there was even a tidal trip. Tourists come in the morning and leave at night, and their attractions are not attractive enough. We should be problem-oriented, introduce projects to solve the obvious problems in the off-season, actively integrate into cultural tourism, and create a theme island of characteristic cultural tourism. Build high-star hotels and high-quality homestays, give full play to the flood effect of tourism and lengthen the consumption chain; Actively advocate immersive tourism, let tourist cities move towards urban tourism, and let tourists from all walks of life fully enjoy the development achievements of Zhoushan in global tourism.
At present, in promoting the investment and construction of cultural tourism projects, we have sorted out 25 key construction projects, reversed the construction period and progress, and implemented dynamic management of leadership tracking to ensure that the projects are completed on time. At the same time, actively connect with global high-quality hotel resources, and further strengthen the attraction and layout of urban high-end resort hotels.
In the construction of marine tourism product system, Zhuhai will actively explore the normal operation of cruise ships, the development of yacht industry chain and the characteristic development of cruise industry, vigorously develop cruise products and routes such as Putuo South, Shengsi Islands and Zhoushan Islands, and build a number of island park products.
In addition, it is necessary to create a theme product integrating literature and tourism, do excellent meditation tourism, strengthen island research tourism, do a good job in island health tourism, strengthen a new Zhoushan product, and open a new Zhoushan product to further enhance the overall brand of Zhoushan tourism products.