Subsequently, this oral liquid was named "Wahaha children's nutrient solution", and the flexible manager also invented an advertisement for this purpose-"Drink Wahaha and eat well", which sold over 100 million yuan in three years.
The manager is now Zong, the chairman of Wahaha Group. Wahaha's first bucket of gold comes from health care products.
Perhaps this story seems impossible today, but in the 1990s when Qigong was rampant, people's enthusiasm for health care products was absolutely beyond your imagination.
During the period of 1994, the National Bureau of Statistics conducted a survey in 35 large and medium-sized cities. More than 30% families buy health food as gifts for relatives and friends, while in ten major cities such as Beishangguang, the proportion of children above 10 taking various nutritional oral liquids is as high as 83%.
I believe that friends who have experienced that era must remember the three giants of oral liquid-Life No.1, Sun God and Red Heart K, especially Life No.1, and I still remember its magical advertising words: "Life No.1, supplement brain nutrition and improve memory!" "Drink Life No.1 and get a good grade!"
At that time, I tried a few bottles with the mentality of finishing the math problem plenary session. I remember whether the taste is sweet or not, and whether it is sour or not. Three points are like medicine, and seven points are like drinks. As for the curative effect, IQ didn't go up, but weight went up.
In fact, the main components of these so-called health products that can improve memory and test scores are amino acids, taurine and cephalin. It's normal to see this, at least it's all drugs that are good for the brain. But it is followed by the standards of middle-aged people such as jujube, medlar and dried tangerine peel. Although these also have the function of calming the nerves and nourishing the brain in Chinese medicine, it is neither fish nor fowl to combine these two cultures. In addition, in a small bottle of oral liquid, the proportion of these drugs is even more doubtful.
Since the combination of traditional Chinese and western medicine doesn't work, some people have the idea of magical Chinese medicine. It is said that the Chinese soft-shelled turtle essence has extracted a lot of nutrients from the Chinese soft-shelled turtle, and combined with traditional Chinese herbal medicines, it can improve intelligence and strengthen the brain.
As a celebrity in China sports at that time, Ma said that his disciples often drank turtle essence, which made many people believe in the health value of turtle essence.
Once, a strange uncle came to my house, holding two boxes of Chinese soft-shelled turtle essence in his hand, and kept saying that his children learned Chinese and English after drinking this, and it was not difficult to do 10 Olympic math problems at one go.
As a result, the so-called Chinese soft-shelled turtle essence was later exposed as sugar water, and there was not even a "soft-shelled turtle" in the whole factory, only an ornamental soft-shelled turtle.
The elderly may know little about the truth of these "health products", but the information received by young people through various channels gradually loses confidence in domestic health products. In addition, there are countless imported products to choose from, and advertisements are more in place. Young people naturally scoff at domestic health care products.
These health care products can occupy our childhood, and even today they continue to deceive our parents. On the one hand, they repeatedly broadcast vulgar but effective advertisements by virtue of the logic that "a lie can become truth after being repeated a thousand times"; Another trick can be called "acting on it", which constructs a specious strong connection between two or three things, but in fact there is no connection between them or only weak ties.