In recent years, the economies of many countries in the world have begun to decline, and even our domestic economic development has begun to slow down. The economic recession led to a slump in business. Many physical store owners lament that money is not easy to make, and some people simply close their doors. Even some large shopping malls are not as good as before, and the popularity of the whole shopping mall is deserted.

A few years ago, thanks to the rapid development of domestic economy, it was relatively easy to do business. Many people made money. Others see these money-making people follow suit, and others follow suit to sell what they sell. It can be said that the homogenization competition is extremely fierce. For example, the tea shops all over the street are the result of homogenization competition.

In fact, not only these physical stores, but also those manufacturing industries. With the rapid development of the national economy, the domestic manufacturing industry is becoming more and more mature, and the following problem is overproduction, so there is so much domestic demand. Some of the surplus products can be directly exported, but some of them can only make more and more inventory without channels, and the liquidity of enterprise assets is getting lower and lower, making it more and more difficult to survive.

Secondly, due to the impact of the e-commerce industry, the rise of the e-commerce industry has caused many people to switch from offline consumption to online consumption, making the operation of the physical industry more difficult. The rise of the e-commerce industry has also caused a large number of people to flood into this industry, but those who really make money are the first to enter. At present, the competition in the e-commerce industry is extremely fierce, not inferior to offline stores, especially the cost of obtaining traffic is getting higher and higher.

In addition to being affected by the e-commerce industry, physical stores also face the problem of rising costs such as rent and labor. Profits are also getting lower and lower by e-commerce, and various costs are rising, especially rents. Many people give the money they earn to the landlord, so this is also the reason why physical stores are becoming more and more difficult to do.

Doing business is not as simple and rude as it used to be. Try to choose a promising and profitable industry. Even ordinary industries should learn to transform and upgrade or develop their own characteristics. Like the restaurant we saw in Tik Tok before, I don't know whether the food is good or not, but when the waiter opens the bottle, it is very distinctive and can attract a large number of people to spend in the past. Is to find out what I have and what others don't have, and avoid homogenization competition.

And which industries will have more development prospects in the future? I think some traditional and emerging industries, such as education and training, health, artificial intelligence, decoration and so on. Especially if the price is opaque and the technology content is high, the profit will be relatively large. Avoiding homogenization competition may be the best way out in the future, but it is also difficult.