"Feast Baby Tea" was kicked out of Beijing.
Author: This newspaper Source: Times Business Daily
In order to punish false advertisements and their bad social impact, Beijing is exploring the most severe forms of punishment for enterprises, such as "quitting the market" and "dismissal", and such severe measures are likely to spread to all regions of China quickly.
Advertisements arbitrarily exaggerate the indications, functional indications or unscientific efficacy assertions of drugs, and expel the "feast baby tea" produced by Shenyang Longfei Pharmaceutical Co., Ltd. from the Beijing market. At the same time, Shenyang Longfei Pharmaceutical Co., Ltd. was blacklisted by Beijing Drug Administration and disqualified from participating in the bidding and purchasing activities of medical institutions and communities in this city. As a result, Shenyang Longfei Pharmaceutical became the first enterprise in the history of domestic drug supervision to be permanently expelled from the market because of false advertisements.
Beijing Drug Administration:
Failure to notify "forced eviction"
According to a report by Xinhuanet on March 2, Beijing began to carry out a special rectification of illegal drug advertisements throughout the city last year (65438+February). During the rectification period, two illegal drug advertisements were announced to the public, and administrative measures were taken to stop the sale of the drugs involved in 1 1. However, the "Feast Baby Tea" and another drug produced by Shenyang Longfei Pharmaceutical Co., Ltd. continued to advertise illegal drugs during the investigation. In the end, the US Food and Drug Administration in Beijing decided to deal with it seriously: blacklist the production enterprises involved, terminate their qualifications to participate in the bidding and purchasing activities of medical institutions and communities in this city, and repel the Beijing market. This is the first time that Beijing has started the blacklist system of illegal drug advertisements and terminated its qualification to participate in bidding and purchasing activities of medical institutions and communities in Beijing.
On March 4th, the reporter called the US Food and Drug Administration in Beijing. A staff member affirmed the above report and told the reporter that "Feast Teabag" released five illegal advertisements during the rectification period, which arbitrarily exaggerated the indications and functional indications of the drug and contained unscientific assertions and guarantees indicating efficacy. Later, the reporter learned from colleagues in Beijing that the product has been removed from the shelves, including Chongwenmen Store in Beijing Tongrentang and Zuojiazhuang Store in Xinglinchun Pharmacy. In this regard, the relevant staff of the US Food and Drug Administration in Beijing told reporters that "the series of products of Feast Baby have been notified many times before because of illegal advertisements, which is also the main reason why we decided to expel them from the Beijing market."