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It is actually very simple to see whether the so-called health program is an advertisement or a real health column. I personally summed up several differences.

1, distinguished guests,

The guests in the health column are not fixed, but experts in different fields are invited with different health topics in each issue. No expert can do everything.

The so-called "guest" in the advertisement is just one or more of the 365 days in a year, which is endless and omniscient.

2, from the host to distinguish

The hosts of the health column are all editors of our TV station. You can find him on the radio station official website.

The so-called "host" in the advertisement is not our station at all. You can't find it on official website.

3. Did you answer the phone of the audience?

Health programs are recorded. Which health program have you watched live? News is not unnecessary.

Most advertisements include answering viewers' phone calls. You can analyze it. Television is a national media and a very important unit.

And those so-called "health plans" take at least half an hour. Can a TV station give so much time to a non-host and a "guest"? Let it live? What if he takes this opportunity to express illegal political views? Do you still want to be a director? Since it can't be broadcast live, where did your audience answer the phone? Maybe the audience knows what time your station is recording, and even if they do, it's not right. How did the audience know your phone number? Isn't your phone number on the subtitle?