Luzhou Laojiu and Luzhou jars can be said to be Luzhou liquor. Strictly speaking, unless it hits LU ZHOU LAO JIAO CO.,LTD Co., Ltd., it is not a product of LU ZHOU LAO JIAO CO.,LTD Co., Ltd. Now the first-class brands of Laojiao Company are Guojiao, Luzhou Classic, Centennial Special Song, Year-old Special Song, Time-honored Brand, First Song and Boutique Series.
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The position and development of Luzhou Laojiao Tequ in LU ZHOU LAO JIAO CO.,LTD Co., Ltd.
1, LU ZHOU LAO JIAO CO.,LTD Co., Ltd. is the maker and leader of Luzhou-flavor liquor standards. Luzhou Laojiao Tequ, as the core brand of five strategic projects of LU ZHOU LAO JIAO CO.,LTD Co., Ltd., takes "Qu, Jiao, Art, Name and Taste" as the core value system of the brand, and is the pioneer of the "Tequ" category of China liquor.
2. The history of Luzhou Laojiao Tequ originated in A.D. 1324. Guo Huaiyu, the first generation inheritor of traditional brewing technology of LU ZHOU LAO JIAO CO.,LTD Co., Ltd., invented Gan Chun Qu, which initiated the brewing history of China Daqu distilled liquor.
3. 1952, Luzhou Laojiao Tequ Liquor was rated as "the four oldest famous liquors in China" and won the title of "China Famous Liquor" at the first national wine tasting held in Beijing, and was later named 1963, 1979, 1984 and 6544.
4. Luzhou Laojiao Tequ was also established as a typical representative of Luzhou-flavor liquor. During the period of 1989, Mr. Zhou Henggang, a famous wine-making expert and wine industry leader in China, wrote four calligraphy characters of "authentic Luzhou flavor" for Luzhou Laojiao special song, which fully affirmed the position of Luzhou Laojiao special song in liquor industry.
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