POP MART has taken the following measures to enhance its brand image: adjusting and strengthening brand positioning, creating unique IP, product matrix layout, membership plan and fan community, and unifying brand image communication.

1, brand positioning adjustment and strengthening: POP MART accurately grasps market trends and consumer demand, and constantly adjusts and optimizes brand positioning to make it more targeted and competitive. Through continuous innovation, creating a cultural atmosphere and expanding diversified channels, POP MART has successfully strengthened its brand positioning.

2. Create a unique IP: POP MART takes IP as its core business, and has rich own IP, exclusive IP and non-exclusive IP. These IPS have become the unique competitiveness of POP MART, attracting the attention of a large number of fans.

3. Product matrix layout: POP MART's products are positioned in IP, forming a diversified product matrix including blind box, manual, BJD and derivatives. The four product matrices cover different price ranges to meet the needs of various consumers.

4. Membership plan and fan community: POP MART introduced membership system to create a highly sticky fan community through social activities and cultural activities. This unique fan culture gives POP MART a strong brand influence.

5. Unified brand image communication: POP MART pays attention to the application of unified brand image design in various media platforms and scenes to enhance brand awareness and reputation.