The most basic purpose of consumers to buy goods is to obtain the use value of goods. Supermarkets should also pay attention to purchasing goods that meet the national quality and safety standards through legal and formal channels, and try to purchase high-quality goods on this basis. At the same time, expired and damaged goods should be removed from the shelves in time and may not be sold again. Effectively protect the legitimate rights and interests of consumers.

Second, ensure timely delivery.

Supermarkets should do a good job in observing and forecasting the inventory, replenish the goods in advance rather than after the goods are gone, find out the shortage in time and act quickly, improve the purchasing efficiency, reduce the occurrence of shortage and ensure the effective supply of goods.

Third, expand the variety of goods.

Supermarkets should do a good job in market research, understand consumers' demand for all kinds of goods, constantly supplement and increase the types of goods, and be as complete as possible to facilitate consumers and enable consumers to buy the goods they want.

Fourth, scientifically set commodity prices.

Although it is impossible for supermarkets to set prices too low, blindly fight price wars or even operate at a loss, they should not set prices too high in order to obtain higher profits. Too high a price will make customers dissatisfied, and too low a price will make customers suspicious. Therefore, commodity prices should be kept at the industry average level as far as possible, so that customers feel normal and the price difference is within an acceptable range.

Five, starting from the overall environment of the supermarket

1, keep the supermarket floor clean. People come and go in the supermarket, and often people unconsciously throw away all kinds of garbage at will, which is conspicuous on the ground, which will make customers feel dirty and damage the facade of the supermarket. Supermarkets should always keep the supermarket floor clean, clean up the garbage in time and empty the trash can.

2. Keep the shelves and cashier clean and tidy. Unclean shelves, dusty goods, untidy goods and messy checkout counters are all easy to reduce customers' desire to buy and leave a bad psychological impression on customers. Therefore, supermarkets should sort out and clean up shelves and goods in time, and tidy up the checkout counter to leave a good psychological impression on customers.

3. Reasonable layout of supermarket furnishings. Supermarkets should rationally adjust their layout, make them bright and wide, and give customers a comfortable shopping environment.

Six, from the supermarket service personnel.

1, improve the professional quality and skills of employees. The shopping guide should be familiar with the specifications, performance, price and location of all kinds of goods in the supermarket, and the cashier should improve the proficiency of cashier and reduce mistakes, so as to save the time for customers to buy and wait for checkout, maximize the convenience for customers and gain favorable comments from customers.

2. Tools to standardize employee behavior. Supermarket employees are the facade of the supermarket, so we should always maintain a good image and gfd, so that customers feel formal and professional and leave a good impression on them.

3. Improve the service attitude of employees. Supermarket employees should be polite and pay attention to etiquette. Speak in civilized language. Establish a sense of service and actively, enthusiastically and proactively serve every customer.

Reception and handling of complaints from supermarkets.

1, listen patiently to customers' complaints, criticisms, opinions and suggestions. When customers complain, they should listen patiently and understand the real situation.

2. patiently explain and apologize to customers. If, after understanding the situation, it is found that it is really because of the quality problems, shortage or incomplete varieties of supermarket goods that have brought trouble to customers, you should patiently explain the reasons to customers and apologize at the appropriate time.

3. Thank customers for their comments and suggestions. We should not be afraid of or reject customers' complaints and opinions, but should be frank with a positive attitude. The suggestions made by customers are valuable and conducive to the improvement of supermarkets. We should thank them politely.

4. Actively improve the problems raised by customers. The opinions put forward by customers cannot be ignored. We should constantly reflect on their feedback, take effective measures to actively improve and constantly improve the quality and level of service.