1 Directory of Business Preparation Plan for TCM Health Center:
First, make a plan
2. Healthy restaurants have unlimited business opportunities.
Three. Market research and research
4. Facing the consumption channels and people
V.3 Category VI food. Store location
7. Advantages of porridge shop:
Eight. manning
Nine. Financial Budget X. Economic Benefit Budget
XI。 Concluding remarks
order
Several problems about people's eating and drinking: Beijing Municipal Commission of Commerce conducted a survey on more than/kloc-0,000 urban families. The results show that only 1/3 of the respondents do not eat breakfast or eat breakfast at home, and two-thirds often eat breakfast outside, among which 70% are dissatisfied with the breakfast market. On the other hand, Beijing has a large floating population, and many white-collar workers have formed huge guerrillas who eat out. Everyone wants to greet the new day with good health. You must have a healthy diet at this time. Many people fight guerrilla warfare outside for lunch and even dinner. A miscellaneous diet will at least bury many hidden dangers of physical diseases for a long time. Such as gastropathy, intestinal diseases, hepatitis and cardiovascular diseases.
1. 1 breakfast:.
The busy living environment makes people ignore the importance of breakfast. Breakfast sold outside now usually gives up nutrition to please the taste. Nutritional breakfast is the number one enemy of health, and the first meal in the morning is also the most critical meal for nutritional intake. Balanced nutrition can supplement physical strength and bring vitality to the day. Having a full breakfast and eating healthily can ensure the energy needed for physical and mental activities. Because of the nature of work, urbanites are often busy or have no time to eat breakfast. The feeling of fasting makes people feel lifeless, and the brain works slowly, which will also affect the stomach and intestines, resulting in decreased immunity. Therefore, it is rich in nutrients, high molecular carbohydrates and dietary fiber. The unique water-soluble fiber β -glucan prolongs the digestion time of carbohydrates, which not only provides energy continuously and stably, but also brings abundant energy all day.
1.2. At present, there are many factors that are not conducive to human health in breakfast.
According to the eating habits of Beijingers, in the past, the breakfast in old Beijing was mainly fried dough sticks, fried liver, soybean milk, bean brain, rice, millet porridge, steamed buns and so on. Soymilk, bean brain, rice, millet porridge, steamed stuffed bun, etc. They are all good breakfasts, but there are great problems in production quality and hygiene. Besides, fried dough sticks with high fat and cholesterol are worse than fried liver.
Eat a nutritious breakfast and get rid of the bane that hinders health. A nutritious and healthy breakfast should have enough carbohydrates, dietary fiber and protein, so how to carefully select a nutritious, fast, delicious and convenient breakfast has become the focus of attention in the catering industry today.
At present, there are hundreds of practical porridge maps that can be used for reference and selection. For example, at present, the most famous ten-meter porridge in Beijing, whether it is for the three highs of the elderly or for the health care of other people, has a good effect of disease prevention and conditioning. Healthy breakfast porridge undoubtedly meets people's needs. This strong demand has also brought huge business opportunities.
2. 1. Lunch: Generally speaking, people absorb one-third of the daily nutrition sources in lunch.
Modern people's health concept also has more innovative management concepts than before. For health, it is no longer just a passive treatment, and modern people have a more positive attitude. How to actively resist and prevent diseases while keeping the body and mind in the best condition is a positive attitude to effectively manage health. Used for daily food collocation. Healthy diet is the source of successful life! Health adds color to your life; Diet makes your health more perfect.
2. Great business opportunities for holding healthy restaurants.
Are you sure? Sell? Point is very important. Although many people know the series of products with China traditional food as the main product, they are not well managed. It is both a blind spot and a selling point. As long as there are good products and good management methods, they can be popular in the market. The business plan of the health-care restaurant refers to the model essay. Good economic benefits have been achieved.
Like breakfast? Porridge? Whether it is hot summer or cold winter, whether it is warm in spring in bloom or full of autumn, light and healthy porridge is the first choice for people with poor appetite and sub-health status. Opening a porridge shop can completely cater to modern people's trend of paying attention to health, with low cost and stable return.
Recently, a porridge culture and healthy catering culture have spread all over Beijing. Running a healthy restaurant has become a upstart in the catering industry. Therefore, operating healthy catering around the clock will bring more economic benefits and huge business opportunities.
Three. Market research and research
1. At present, Beijing residents have a certain understanding of healthy meals, which has changed the normal state of big fish and big meat and greasy dishes in the past and started to choose healthy meals with more nutritional value.
2. If we introduce a green ring diet that integrates dietotherapy, health care, beauty and longevity, then both the profit space and the space people need are relatively more promising.
3. Holding a health pavilion has five characteristics:
1, the public benefits; 2, rich in nutrition and easy to absorb; 3. Sustainable consumption; 4. Xian Yi, young and old; Diners can shorten the consumption time. It should be based on: not only the beauty of color and fragrance, but also the focus of publicity should be health! The concept of eating when you are full has long been out of date. Its positive significance lies in helping people to improve their quality of life and restore their healthy bodies, and to work and study easily and happily. At the same time, it can also meet people's health needs and let consumers get value and satisfaction from it.
As for the management characteristics, we oppose the traditional thinking of porridge shop. We should have the courage to abandon the products that are not well done, and we would rather have quality than quantity. As for porridge, we only need to design 10 kinds of absolute fist porridge, one of which is the main product. In addition, it is suggested to pay more attention to some porridge dishes that are easy to digest. This is also to prevent possible business risks. Even if the porridge variety really fails, you can make up for the loss of porridge in other health dishes because you have worked hard.
4. Facing the consumption channels and people
This is an industry with a wide range of consumption channels.
1. Ordinary consumers, focusing on: infants, students, the elderly, pregnant women, patients and sub-healthy people.
2. Main benefits: nutrition, hygiene, good taste and health care. This is a very Chinese fast food form.
3. Business premises: residential areas, hospitals, sanatoriums, apartments for the elderly, parks, commercial areas, etc. Can form breakfast, lunch, dinner: nutritious staple food, economical and practical.
4. Importance: Patients, students and the elderly need nutrition; Avoid the trouble of cooking porridge and the inconvenience of buying raw materials; Safer, more hygienic, more nutritious and more effective. Keep healthy, save time and effort, and make consumers feel more reasonable when spending.
At the same time, promoting the health food functions and characteristics of various foods in restaurants can increase the health knowledge of restaurants. While enjoying the diet, it also makes diners improve and strengthen their health awareness. While eating healthily, they also realize the importance of health food to human body.
Verb (abbreviation for verb) food category
1. 1. breakfast porridge variety
The main products are (1) miscellaneous grains porridge (2) bean porridge (3), miscellaneous grains porridge (4), meat porridge (5), flower porridge (6), vegetable porridge (7), fish porridge (8), fruit porridge (9) and medicinal porridge.
The staple foods of supporting products are: made of various coarse grains.
(1) Cake (2) Cake (3) Other
Advantages: many varieties, wide adaptability, high selectivity, cheap raw materials, easy procurement, short process flow, no need for special technology, easy production, good sales and no off-season.
Disadvantages: Because there are many ingredients, the purchase is a bit complicated, but the porridge spectrum can be classified, summarized and concentrated according to the common sub-health status of the general population.
1.2. Try to squeeze out breakfast side dishes that people often eat, pickle pickles, and try to match refreshing side dishes with various vegetables and bean products reasonably and healthily.
1.3 At the same time, according to the characteristics that young people like to eat meat, some local snacks are provided:
Xiang, Tianjin steamed stuffed bun, sesame seed cake, rose bee cake, Chinese hamburger, pumpkin pie, etc. .....
There are many local snacks, which can be made according to local conditions. It is suggested that the North-South snacks be cross-linked, which will be more attractive.
2. Lunch category
In order to cater to the idea that people pay more and more attention to healthy eating, fast food escorts healthy eating.
For example, it includes fried celery with pot stickers, fried broccoli with beef, crispy eggs with meat sauce, roasted four dishes, seafood, eggplant with bean curd and minced meat, hundreds of kinds of stir-fried dishes with reasonable nutrition and so on.
; Lunch brings you full and healthy physical and mental enjoyment.
3. Dinner is mainly made of healthy soup such as fish ball soup, plus coarse grain snacks and healthy tea.
Soup is the mother of freshness, and freshness is the source of taste. Soup is not only a delicious food, but also a good product for people to get rid of diseases and keep healthy.
Give full play to the role of tea in developing intelligence, preventing aging, improving immune function, improving intestinal bacterial structure, deodorizing and detoxifying, etc.
Six store locations
& lt healthy restaurant > complete
1. The location is densely populated and has a large flow of people. The initial area is about 50 square meters. The theme of decoration style is to return to nature. The decoration is simple and simple. It will grow and develop according to the business situation in the future.
2. Room service: nutrition porridge porridge for breakfast is boiled in a large pot, and the ingredients are packaged separately and prepared in a small pot. Professional delivery team. Main targets: hospitalized patients, elderly people with mobility difficulties, schools and families. Door-to-door gift menu (with health lunch introduction and symptomatic effect) and telephone order.
3. Establish your own website, conduct online publicity, order, join and expand sales channels.
7. Advantages of health-care restaurants:
Ordinary families, especially employees, are afraid of trouble because of the short time, and the time-consuming breakfast is also monotonous.
What's more, ordinary people don't know how to keep healthy in diet. Even if there is, it is really helpless in purchasing. They don't buy much, they are not easy to purchase, they are easy to waste and unprofessional.
1. Hire the support of medical and nutrition experts.
2. The public and excellent varieties are supplied at the same time, with wide application range, strong pertinence, time saving, low cost and good effect, which can completely achieve the effects of dietotherapy, health care, beauty and longevity.
3. Professional, easy to purchase, complete ingredients, low price and no waste.
Eight staff members
Manager 1 name (single store), depending on the size of the store, you can be a chef, cashier, waiter, buyer and so on. But it must be equipped with experienced and responsible nutritionists.
financial budget
Hypothesis: breakfast porridge
1. Venue: 30-50 square meters. The rent is 2000-2500 yuan/month. At the same time, it depends on the location chosen. However, in order to ensure the durability of the business premises, the store rent is generally paid in advance for three months after the first opening. In the case that the development trend is ok and the property in the location is stable, it is necessary to formulate formal housing and shop lease contract procedures.
2. Necessary restaurant equipment information fee: including basic equipment, working capital, certificates, photos, fees, taxes, etc. Business license, tax registration and some other management fees. The scale of capital investment can be determined according to the size.
X. Economic benefit budget
For example:
1.30-50 square meters storefront: the daily flow (turnover) is 2,000 yuan, the initial gross profit margin is 50%, and it is 30,000 yuan per month. Annual gross profit is 360,000 yuan. If you invest 50,000 yuan, you can recover your investment in three months. In the second year, with the expansion of influence, orders and turnover will increase by 15%, and the profit should reach 40,000 yuan/year. If you do well, you
2. 100 square meter store: the daily flow (turnover) is 4,000 yuan, with a gross profit rate of 50%, 60,000 yuan per month and an annual gross profit of 720,000 yuan. The investment can be recovered within two months. In the second year, with the expansion of influence, orders and turnover will increase by 15%, and the profit should reach 228,000/year. If it is done well, it can be doubled.
3. Social benefits can solve the employment problem of some laid-off workers.
XI。 Concluding remarks
Bread is the pillar of life. This shows the importance of food.
In recent years, health food therapy has become a fashion. Many big cities have large health food stores, and their business is booming. Can I open a shop? Hygiene, health and nutrition? Health stores have become the first choice for entrepreneurs.
Health restaurant+music restaurant pays attention to nutrition and emotional appeal. The decoration style of the health pavilion is simple, cultural, deep and connotative, which is more suitable for people who are quiet by nature and don't want to get quick success.
Now mankind is facing a serious dietary imbalance, and a large number of junk food is flooding the market. Obesity, hypertension, heart disease, diabetes and so on? Fashion disease? , is rapidly devouring the health of modern people.
Everyone is eager for health, and anti-aging and health care are popular, which completely caters to the market demand. With the improvement of living standards, modern people who are tired of eating big fish and big meat pursue nutrition, nature, health, original flavor, refreshing and delicious in their diet, which has the functions of hangover, digestion, detoxification and nourishing.
Business Preparation Plan of TCM Health Center 2 1 Basic Information of the Project
Project name: Health porridge shop operation mode: partnership business scope: for the general public industry type: catering industry project investment: about 200,000 yuan.
Venue: Overview of the project near the People's Square in the center of Jingdezhen: providing convenience for customers (providing all kinds of porridge, all kinds of side dishes and snacks), providing part-time jobs for college students, meeting the health needs of people in civilized cities and providing quality services.
Business purpose: Health porridge shop aims to provide all customers with satisfactory services such as good quality, low price, health care and so on.
1. 1 project background
Today? Diet therapy? Become the key word of healthy eating,
? Porridge? Become a popular fashion in the catering market. In the past ten years of reform and opening up, due to the needs of working environment and social environment, people's life rhythm has been accelerating, and the fast food industry has rapidly grown into the main body of the catering industry. According to the statistics of the Domestic Trade Bureau of the Ministry of Commerce, the fast food industry is developing faster than the whole catering industry, reaching an average annual growth rate of more than 23%. Last year, the growth rate of fast food industry was 7% higher than the average growth rate of the whole catering industry, and now it has occupied more than 35% of the total business of the catering industry, and local specialty fast food is the absolute pillar industry of the whole fast food industry. With the improvement of people's quality of life, the whole society is advocating and paying attention to healthy eating. Because of the inherent western fast food? Chronic disease? , known as? Foreign garbage? . Especially in recent years, western-style fast food crises have occurred frequently, first Sudan red, then bird flu, and then the media? French fries genetically modified? Events and? Blow it up a thousand times Carcinogenic oil incident? A diet health crisis? Panic incident? After that, local specialty fast food was deeply favored and loved by people because of its green nutrition, healthy and delicious, rich variety, fast and affordable.
1.2 Market prospect and present situation:
? People eat for the sky? Since ancient times, the catering industry has been one of the pillar industries of people's livelihood, and it is also the first choice for small and medium-sized entrepreneurs to get rich. After entering the 20th century, China has a huge market with a population of 654.38+300 million. With the sustained and steady growth of the national economy and the continuous improvement of people's living standards, the catering industry has developed rapidly under the strong pull of many factors, and has already broken through the market mark of annual sales exceeding one trillion yuan. ? According to the statistics of China Hotel Association, the turnover of catering industry in China reached 436.8 billion yuan in 2004, accounting for 1 1.2% of the total retail sales of social consumer goods. In 2007, the total business volume of catering industry exceeded 1 trillion yuan, and continued to develop at a high speed, with an annual growth rate of about 17%. Entering 2 1 century, people? Eat? It is no longer just to fill the stomach, but one of the important signs of personal health and nutrition, lifestyle and personality taste.
6. There are many kinds of porridge and side dishes.
Whether it is hot summer or cold winter, whether it is warm in spring in bloom or full of autumn, light and healthy porridge is the first choice for people with poor appetite and sub-health status. Opening a porridge shop can completely cater to modern people's trend of paying attention to health, with low cost and stable return.
Ordinary families, especially employees, are afraid of trouble and time-consuming because of the rush of time. The diet is monotonous.
What's more, ordinary people don't know how to keep healthy in diet. Even if there is, it is really helpless in purchasing. They don't buy much, they are not easy to purchase, they are easy to waste and unprofessional.
Our health porridge is:
1. Hire the support of medical and nutrition experts.
2. The public and excellent varieties are supplied at the same time, with wide application range, strong pertinence, time saving, low cost and good effect, which can completely achieve the effects of dietotherapy, health care, beauty and longevity.
3. Professional, easy to purchase, complete ingredients, low price and no waste. Although the decoration is simple, it has a special taste of home, warm and relaxed. There are mahogany bookshelves on the south wall, and all kinds of books are scattered on them. A wooden window hangs on the central wall, creating a unique atmosphere in China. In the north, except for the gate, the rest are bright glass bay windows and red curtains. Only a square table is placed near the window, and each table can seat 4-6 people. However, the air, light and sound here are fascinating, making it difficult to give up, and feeling as relaxed and free as at home. There is classical light music in the shop.
2.3 Advantages of this product
Analysis on the benefits of health porridge to human health;
1, spleen and stomach, digestion:
Health porridge contains amylase, polyphenol oxidase and other substances, which is beneficial to the digestion and absorption function of the spleen and stomach. Blindly nourishing the spleen and stomach is a dual-purpose product of medicine and food. Both spleen yang deficiency and stomach yin deficiency can be eaten. Clinically, it is often used to treat spleen and stomach weakness, anorexia, fatigue, diarrhea and other diseases;
2. Nourishing kidney and benefiting essence:
Health porridge contains a variety of nutrients, which has the functions of strengthening the body, nourishing the kidney and replenishing essence. Generally, it is kidney deficiency, nocturnal emission, frequent urination and other symptoms. Can be taken;
3, lungs and cough:
Health porridge contains saponin and mucus, which has the function of lubricating and moistening dryness, so it can benefit lung qi, nourish lung yin and treat lung deficiency, excessive phlegm and chronic cough.
4, lower blood sugar:
Health porridge contains mucin, which has the function of lowering blood sugar, can be used to treat diabetes, and is a good diet for diabetics.
5, prolong life:
Health porridge contains a lot of mucin, vitamins and trace elements, which can effectively prevent the deposition of blood lipids on the blood vessel wall, prevent heart disease, and achieve the effects of benefiting the heart, calming the nerves and prolonging life;
6, anti-hepatic coma:
In recent years, it has been found that health porridge has sedative effect and can resist hepatic coma. Health porridge Gouqi porridge can enhance physiological activities, quickly restore physical strength, eliminate fatigue, low fat, high nutrition, help metabolism, and achieve the purpose of beauty. It also has the effects of lowering blood sugar and cholesterol and anti-tumor. Women should eat more during menopause.
2.4 Products and services
2.4. 1 main products:
More than 300 kinds of porridge with 62 kinds of dry points are supplied in turn: cereal porridge 14, bean porridge 16, vegetable porridge 36, meat porridge 40, flower porridge 12, fruit porridge 32, Chinese medicine porridge 80, fish porridge 20 and other porridge 12, 2.
Advantages of 10 tea: numerous varieties, wide adaptability, high selectivity, cheap raw materials, easy procurement, short technological process, no need for special technology, easy production, good sales and no off-season. Disadvantages: Because there are many ingredients, the initial purchase is a bit troublesome, and the promotion needs a process.
I like local special stews (such as Sichuan stew, Wuhan duck neck, Nanjing salted duck, Kaifeng bucket chicken, Jiangsu and Zhejiang rotten vegetables, Guangdong roasted meat) and so on.
Local specialty snacks:
1). Northern flavor: Haicheng Pie, Dalian Jujube Steamed Cake, Tianjin Mother and Child Clove Cake, Ten Brocade Sesame Cake, Pancake Fruit, Flower Rose Cake, Qin Zhen Cold Noodles, Huang Gui Persimmon Cake, Kung Fu Osmanthus Cake, etc.
2) Southern flavor: Taiwan Province peanut cake, bean paste pot cake, pumpkin cake, Sanxian pot cake, Shanghai distiller's grains cake, pine silk pot cake, rose cake, Suzhou hemp cake, Yangzhou jujube paste cake, Hangzhou coconut bran cake, Huzhou aunt cake, Hubei Dongpo cake, Xiaotaoyuan shortcake, bean paste lotus root cake, Guangxi lotus seed cake, Jiangxi Jiujiang osmanthus tea.
Business preparation plan of TCM health center Part III: Industry analysis:
Since the beauty industry in China started from 1985, with the continuous improvement of people's living standards, the market snowballed, with an average annual growth rate of 20%. At present, the market is in a high-speed development stage.
After more than 20 years' development, the demand of China's beauty industry has surpassed that of Japan and South Korea, ranking first in Asia and second only to the United States and France in the world. In the future, China will inevitably become the largest consumer market in the world. With the implementation of China government's policy of expanding domestic demand, beauty industry is becoming the fifth largest consumption hotspot after real estate, automobiles, electronic communication and tourism. Looking back on the growth process of the beauty industry for more than 20 years, the overall scale of the industry has shown a leap-forward growth, the technical level has improved rapidly, and the number of employed people has expanded rapidly (the total number of beauty practitioners in China is about 6.5438+0.5 million, which is the industry with the largest number of employed people in the tertiary industry. ), wages have increased rapidly and operating income has increased substantially.
At present, the distribution pattern of the nature and structure of beauty institutions is: private enterprises (including individuals) account for 92%, foreign-funded enterprises account for 4%, state-owned and state-owned holding companies account for 3%, and others account for 1%.
The service mode of beauty institutions is as follows: 76% institutions mainly focus on life beauty, and 24% institutions mainly focus on hairdressing. Among them, 19.67% is cosmetic surgery, 15.06% is bodybuilding, 4.5% is slimming, 3.72% is fitness or main fitness, 2.65% is SPA or main SPA, and 4.9% is other.
Most beauty salons mainly focus on facial care and body massage, but today, Chinese medicine health and weight loss and body therapy have occupied the main source of beauty salon profits. Therefore, the health pavilion can not only attract beauty lovers, but also be a way for urbanites to pursue health. In recent years, with the continuous improvement of China's economic level, the number of sub-healthy people has also increased greatly. In 2009, the number of sub-healthy people in China has reached 5 1 100 million.
Combined with the above analysis of the industry, my own advantages and skilled operation experience in the industry, I decided to open a professional SPA health club.
Second, the working capital budget:
1. Total fund:1million.
2. Allocation of funds:
A. store rent and deposit; B. store decoration expenses; C. goods and tools needed for business; D. personnel salary; E. advertising fees; F. working capital.
Third, business preparation:
1. Store type positioning: bottom business (200-300m2)
2. Shop business circle survey: competitors around, operating projects and customer unit prices, surrounding consumption levels, residential occupancy rate, number of customer groups, available customer resources, etc.
3. Business projects: facial, SPA and health care projects (the world's top SPA projects; Health care projects with clear goals and quick results)
4. Store decoration: design the room layout according to the project.
5. Target consumers: people with medium and high consumption levels. 6. Product brand selection and project pricing.
7. Staff training (etiquette training, product training, technical training, reception process training, etc.). ), project setting 8. Employee salary setting. Carry out outreach activities.
Four, the selected project analysis:
1. Face project:
According to each age group and different skin conditions, set appropriate nursing items to meet customer needs. (Basic, efficient, special, seasonal, etc. ) 2. Spa project:
It integrates more than 40 kinds of top spas in more than 30 countries around the world, including ancient Egypt, Italy, Thailand, Maldives, Indonesia, Britain, Switzerland, Belgium, the Philippines and China. Unique interior design, fairy-tale story background and thoughtful service make customers feel unprecedented dignity and enjoyment. 3. Health care projects:
Starting with skin-flesh-bone-viscera-meridians-qi and blood, the sub-health status of customers is comprehensively adjusted. Meet the needs of customers to the maximum extent.
Verb (abbreviation of verb) Shopping mall operation planning:
1. extension, don't move
Mode: Use the seasonal items in the store to promote sales.
A. advertisements on community elevators around the store.
B. Online group buying promotion
C. form an alliance with other units around the store and enjoy the resources.
2. Staff training, improve professional skills and service level, do a good job in customer management, improve customer arrival rate and increase the number of consumption cards.
3. Promotion of seasonal projects in the store.
4. Introduce an incentive scheme for old customers to bring new customers to attract old customers and increase the number of customers.
5. Hold small salons on a regular basis to close the distance with customers, let customers feel the difference between the storefront and other beauty salons, and enhance customer loyalty.
6. Hold a customer appreciation meeting at the end of the year to thank customers for their support over the past year and make customers feel that the service in the store is worth the money.
7. Hold a staff meeting, summarize the performance of one year and the sales and annual plan of the next year, and reward outstanding employees.
Estimated income of intransitive verbs:
1. The invested capital was recovered in the first half of the year after opening (1 10,000), and the average monthly performance was167,000.
2. The target performance in the second half of the year is 6.5438+0.2 million, with an average monthly performance of 200,000.
Seven. Possible difficulties and solutions:
1. The quality and level of beauticians are uneven, with great mobility and difficult management.
Solution: A. Reasonable salary setting makes beauticians form healthy competition. B. Professional education and training to solve employees' professional and technical problems; Career planning, solve the promotion problem of employees.
2. The operating expenses of beauty salons are getting higher and higher, and the profits are getting lower and lower.
Solution: A. Reduce the cost of in-store products through project integration. B. Reasonable salary setting to reduce employee salary cost and in-store debt ratio.
C. Professional customer management system, to reduce the customer churn rate and improve the rate of new customers entering the store.
3. The homogenization of business projects between beauty salons is serious, which is easy for customers to have a comparison mentality.