Tanabata activity planning Article 1 I. Purpose of the activity
1. Provide an understanding platform for unmarried single men and women.
2. Let married men and women relive the sweetness of love.
3. Make effective use of activities to promote * * brand awareness.
Second, the activity time
Qixi night, that is, the night of August * in 20xx (19:30~22:30).
Three. Location * *
Fourth, the target audience is all men and women.
Verb (abbreviation of verb) campaign lasts for one week (August * to August *).
Preparations for intransitive verb activities
1. Looking for two party hosts.
2. Commodity procurement
Silk mesh flowers, balloons (heart-shaped, round; Purple and pink), ribbons, candles, cardboard (blue and; Pink), transparent adhesive, double-sided adhesive, chocolate, small gifts (lovers' supplies, such as cups)
3. Prepare the required equipment
Scissors, microphone, stereo,
4. Collect romantic love songs (lettering)
5. Make the activity number plate (heart-shaped) in advance, with blue cardboard for boys and pink cardboard for girls.
6. Leaflets and posters
Seven. Venue layout
1. Make full use of the store's own venue and be romantic and warm.
2. The color of the audience is mainly purple and pink.
3. If space permits, use balloons to form a circular arch at the entrance of the activity.
4. Decorate every corner of the venue with a purple and a pink screen flower as a group.
5. Every desktop needs a candle.
6. according to the site environment, put a certain number of flowers (mainly roses)
Eight. Activity content
1. Staff should distribute number plates to participants and guide them to sit down.
2. The host made an opening speech for this activity.
3. Participants should briefly introduce themselves and give their names. The whole process plan takes 10 minutes.
Step 4 start playing games
A. "Love Behind"
(1) The game needs two people as a group, 1 male 1 female, and the host can call the number at will/team up freely.
(2) Two people transport the balloon back to back from the starting point to the finishing point intact.
(3) Time limit 1 min, the one with the most balloons wins.
(4) Eight groups participate in the game, two groups at a time.
B. The Call of Love
(1) The game needs 4 people as a group, 2 men and 2 women, and the host can call the number at will/pair up freely.
(2) Four people face each other, and two people turn their backs to the audience. According to the words on the card presented by the host, oral expression can be made appropriately, but the words on the card are not allowed, otherwise it will be invalid; And two people facing the audience guess the words of the card according to their hints.
(3) When the time limit is 5 minutes, the one who guesses the most is victory.
(4)5 ~ 6 groups participate in the game, one group at a time.
C.“* * * * creates love "
(1) The game needs two people as a group, 1 male 1 female, and the host can call the number at will/team up freely.
(2) Two people * * * cooperate to make silk mesh flowers.
(3) The time limit is 20 minutes, and the shortest time and exquisite production win.
(4) Participate in the game *** 12 groups, with 4 groups at the same time each time.
5. Speak out your love: After all the activities, you have got to know each other to some extent. If you have the right person, speak out your love here.
Nine. Activity flow
(1) August * 20xx, 19: 10, odd-numbered boys (1,3,56767) and even-numbered girls (2,4,66767) will know each other by themselves.
(2) 19:30, the host made an opening speech for this activity (10 minutes).
(3) 19:40, participants briefly introduce themselves and give their names (15 minutes).
(4) Field A starts at 19: 55 (15 minutes).
(5) Game B starts at 20: 10 (40 minutes).
(6) Game C starts at 20: 50 (60 minutes)
(7)2 1:50(20 minutes).
(8) Say your love at 22:10 (15 minutes).
(9) At 22: 25 (5 minutes), the host announced the end of the activity.
X. Award setting
First prize, blue enchantress, a bunch of triple pairs.
Second prize Dove three pairs of chocolate boxes.
Third prize couple cup, a pair of three pairs.
XI。 cost budgeting
A bunch of blue enchantress 80*3=240 yuan.
Dove chocolate box 45*3= 135 yuan.
Couples Cup a pair of 25*3=75 yuan.
Screen flowers and balloons 100 yuan
Ribbon, candle, cardboard 20 yuan
Transparent adhesive and double-sided adhesive 10 yuan
Microphone and stereo rental fee 300 yuan
200 yuan, the host of the party.
Leaflets (3,000) 300 yuan
Posters (ten) 30 yuan
The estimated total cost is 14 10 yuan.
Tanabata activity planning Part II I. Theme of the activity
Love life and show love sincerely.
Second, the activity time
20xx August 19 to August 26th
Third, the object of the activity
netizen
Four. Activity content
Activity 1: On Valentine's Day, every lady who comes to the Internet bar will be given a rose (***200, while it lasts).
Activity 2: Couples running together, dancing team competition: roses needed for activities are in short supply on Valentine's Day. Getting the lowest price rose in advance is the key to cost control of this activity.
Rules of karting race
Registration method: Free registration with membership card. Only couples can register.
Competition server: expressway, a racing town with L3 channel in Netcom Zone 1.
Competition mode: the competition is divided into two parts, one is blindfolded to operate the car, and the other is commanded to complete the competition together.
Competition mode: the preliminary round is a group of seven pairs, which is composed in the order of registration and adopts the elimination system. The top two in each group advance to the next round of competition until the top seven are decided and advanced to the final. In the finals, the points system was adopted and three rounds of competitions were held. The top three will be named champion, runner-up and third runner-up. Note: If the players have the same points in the game, the game will enter overtime.
The name of the ranking champion explains the setting of the award.
The first champion 99 roses+exquisite gifts
Runner-up 89 roses+exquisite gifts
Third place 69 roses+exquisite gifts
Fourth prize 1 rose+exquisite gift
Fifth prize 1 rose+exquisite gift.
The 6th commemorative prize 1 rose+exquisite gift
The 7th Memorial Award 1 Rose+Exquisite Gift
Note: Please bring your own account, car and role. There are no restrictions on cars, equipment and people.
Rules of Activity: (Entrants are deemed to agree to these rules of activity)
1. Players who quit midway are deemed to abstain in absentia.
2. Once you find that you use a program that is not supported by the game itself, you will be disqualified directly.
3. When the network status is unstable or there is a Bug, the on-site referee will judge the effectiveness of the corresponding game.
4. Obstacles during normal driving are judged as normal.
5. Contestants who engage in malicious road blocking behaviors such as reverse driving interception or static interception will be disqualified.
6. When there is a problem in the course of the game and a game ends in an abnormal way (there is no winner at the end of the game), the game is invalid according to the judgment of the on-site referee.
7. Players who insult or insult other contestants through the chat function will be disqualified.
8. Those who violate the rules of the game and manipulate the players to look at the screen by themselves will be disqualified.
9. Do not raise any objection to the referee's decision on the spot, and do not resist the referee's decision. If you have any comments, please finish the competition in our bureau first, and then complain to the organizer, damaging, insulting or insulting the referee and disqualifying the competition.
10. Failure to show up within the specified time (before the start of the game 10 minutes) will be regarded as abstention.
1 1. Please fill in the registration form in detail.
Here: Case analysis of omitting the details of the dance troupe: We don't need to discuss the importance of Valentine's Day, but the marketing activities of Valentine's Day in Internet cafes are something we must make great efforts to consider. In this case, one fact has not been mentioned-propaganda. For this kind of internet cafe activity with relatively large investment, the publicity effect directly affects the income of the activity. It is not advisable to do activities simply for the sake of activities in Internet cafes. The purpose of the activity is to obtain, so this activity is at least in the activity.
Internet cafe activity is an important marketing method in the operation of Internet cafes at this stage, and its final effect also depends on the feasibility and practicability of planning cases. It is necessary for Internet cafe operators to carry out targeted activities in the future business process, analyze customers' consumption psychology and make the most effective marketing plan!
Article 3 of tanabata activity planning 1. Activity time: 7: 07 on xx, XX, XX.
Second, the theme of the event: Romantic Valentine's Day in China.
Third, the theme element: classic Valentine's Day discount service
Four. Location: Lake.
Verb (abbreviation of verb) Activity object: xx young single men and women 18-35 years old.
Appeal elements: warmth, romance and carnival.
cost of activities
Male 100 female 50 yuan includes prizes, props, venue fees, barbecue buffet fees, drinks, etc.
Activity of intransitive verbs
I. On-site activities:
1. Please put the number plate received by each participant on the upper left chest. (Put the prepared numbered pieces of paper into the game box for use during the game)
2. The website is divided into several areas: A (male) and B (female). Please sit with the volunteers when you enter.
3. The host gives a brief introduction and asks each guest to say what you want to say most and make a "true confession".
4. Encourage male and female guests to freely combine and play romantic games on the stage, and enliven the atmosphere through small games.
Mini game
Throwing hydrangeas, the host randomly selected five ladies from the game box to throw hydrangeas. (All the guests stand up and have an active atmosphere) Five temporary couples produced at the scene are tested for tacit understanding. (Needle into balloon) There are prizes and penalties, 1-3 people give small gifts. 4-5 accept the punishment that everyone comes up with together. (not too outrageous)
5. The scene is very popular. Applicants can give roses to their favorite objects, or write your number plate on the roses for your matchmaker to give to each other.
Roses can be purchased in the on-site work area (each 2 yuan).
6. At the beginning of the barbecue buffet, 3-4 couples of male and female guests will share delicious food together.
7. Arrange some interactive programs on the spot, and welcome everyone to participate actively. (See the procedure for details)
The content of the program depends on the registration of the guests participating in the event. There is no limit to singing, dancing and poetry reading. If you need music, please contact qqxx in advance. )
8. The conference encourages everyone to show themselves boldly, perform on stage, present flowers to their favorite objects on the stage, show their true selves, attract the attention of the opposite sex, and find the other half that matches them.
9. Encourage male and female guests to combine freely on the stage and play romantic games. Activate the atmosphere through small games. (There will be a reward for the high applause) Choose the three best couples. (small gift)
10. Free communication time.
1 1. The host made a closing speech and the event ended successfully.
Second, how to leave a message to the other party:
1. Applicants can browse all information boards on the spot.
2. Three wishing stickers will be provided for each registration. If you are interested in someone's information, you can write down your contact information on the wish post and post it on the other person's information board.
3. If you don't have enough stickers, you can buy them in the on-site work area.
The conference is only responsible for the applicants who participated in this blind date meeting, and the conference is not responsible for the authenticity of the news released by the conference.
Third, report:
1. Those who have registered, please come to the newspaper office to get the number plate with the receipt of the registration form.
Please take a seat in the designated area after reporting.
Please keep order when you enter, and don't rob.
4. Please take an active part in all kinds of friends-making activities after admission, and abide by the on-site staff arrangement and the rules of the game.
Article 4 of tanabata activity planning 1. Promotion purpose
Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.
Second, the promotion time
20xx August16-August 20th
Third, publicize the agenda.
20xx August15-August 20th
Fourth, the promotion theme
1, showing just love and reasonable price reduction.
2. Prepare enough gifts to let love announce the world.
Verb (abbreviation of verb) commodity promotion
"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on.
Each store should do a good job in the creative display of goods, highlight key displays, and ensure the highest sales of holiday goods.
1, special price of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.
2. Theme Exhibition: August1June-August 20th.
Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.
Requirements:
(1) Valentine's Day theme display, focusing on exquisite ornaments in the store.
(2) Every shop must pack at least 1 1 set of "jewelry" for theme display.
Six, "deep headdress bouquet"
1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with a fine art pen. Customers who buy jewelry above 80 yuan will be given a flower.
2. Make the price list of "affectionate headdress bouquet"; Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.
3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.
Seven. Activity promotion
1, couple balloon collision
Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself). The fee is 0. 155 yuan/set.
Step 2 give away your membership card
Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: August 16-20) Pay attention to the registration of membership card information.
Eight. publicize
In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, DM delivery, etc.
1, advertising slogan
Xxx ornaments with jumping colors: bright colors and exquisite workmanship, designed from South Korea. Will such ornaments go up again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!
Unusual Valentine's Day: What is unique and what gift can make a beautiful woman smile? This is a money-saving and decent gift. Please look at the baby ornaments recommended by HAFACE.
Nine, store layout
1, prepare enough gifts for love to publish photo posts in front of the world.
(1) Handwritten poster of fine art pen at the store entrance (including specific contents of preferential policies).
(2) Colorful banners: The content is "Xiu En Ai! The price reduction storm is reasonable. "
(3) Buy or lease heart-shaped balloons for store decoration.
2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.
3. It should be specially mentioned here that the service quality must be effectively improved.
X. joint operation
Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.
Buy xxx yuan of flowers and give XXX a piece of jewelry or a membership card; Buy xxx yuan jewelry in XXX and give flowers or discount cards provided by XXX flower shop.
The first part of the fifth part of Qixi activity planning is refined
1, define the purpose of the activity.
Through the analysis of the operating conditions and surrounding environment of this western restaurant, we must first make clear what problems we hope to solve through the Qixi marketing activities. Is it to quickly enhance the popularity and brand image of western restaurants? Or is it mainly for promotion? Different direct purposes will lead to different themes and details of activities.
According to the analysis of the general industry situation, the catering industry is not worried about no guests at home during the holiday season. For mid-to high-end western restaurants, I think it is more important to create a good image and consumption atmosphere of the restaurant and attract the attention of the target groups in advance through the analysis of the target consumer groups (mainly 20-40-year-old groups), as well as the packaging and early promotion of the theme of the event. Simply put, it is how to better, more and more accurately grasp the target customer base before the festival to ensure the sales during the festival.
Step 2 refine your point of view
Attracting the attention of more audiences is the key to this marketing activity. No matter what form the activity is implemented, it must be very attractive. No matter where the venue is chosen, there must be a considerable flow of people; No matter how many people participate in the activity, it is most important to catch the target audience.
Part II Policy Introduction
1, target audience analysis of western restaurants
Considering three questions, who will go to a high-end western restaurant for consumption? How do they spend? What are the expectations in the consumption process?
High-end western restaurants have gradually become an ideal place for people to make friends, negotiate business and get together. In addition to consuming meals, consumers pay more attention to the environment and atmosphere. These people have established values, love life, have certain opinions and tastes, and they pay more attention to spiritual enjoyment outside the product itself.
According to the marketing background of Chinese Valentine's Day, it is aimed at the middle and high-end people aged 20-40. When they eat in restaurants, they not only hope that the food is delicious, but also pay more attention to value-added factors such as environment, atmosphere and culture.
Their consumption expectation is: Is the meal delicious? Does the restaurant have style? Is it fun? Is there a discount? What spiritual benefits did it bring them?
2. How to attract them?
Tanabata is "China's Valentine's Day", because the positioning of the festival makes it cultural. How can we hope that the target group will pay attention? During the activity, a unique high-end image of western restaurant was established with packaging full of Qixi culture. In order to meet the needs of the target audience, the theme of creative activities detonated the market; Visible discounts attract more target groups to join.
3. Differentiated highlights of marketing activities
Highlights of environmental atmosphere: The western restaurant is packaged with the famous cultural custom of "Qixi Xiangqiao Fair", which makes it unique, creative, cultural and fashionable.
Highlights of the event theme:
For 20-40-year-old single customers, with the theme of "meeting you", hold the Qixi single party. Taking "perfect encounter, expanding circle of friends and looking for a partner" as the gimmick, it not only meets the needs of singles to make friends, but also attracts more target groups with unique environmental atmosphere and creative highlights of activities to drive restaurant sales. For couples aged 20-40, a couple party with the theme of "Romantic Year" was held. Take the opportunity of wedding anniversary and love anniversary to attract the target group to shop.
4. Communication planning
8. 10-8. 16 The posters of the previous activities were distributed in office buildings, shopping malls and downtown areas, and the target population was mainly 20-40 years old.
8. 16 tanabata NP advertising campaign.
8. During the activities of14-8.16, coupons will be issued.
5. Where is the profit of western restaurant?
① Continue to lengthen the hot-selling cycle of western restaurants in the form of coupons in the Qixi activities. It not only improves the sales of the restaurant on the day of Qixi, but also ensures its periodic high sales.
(2) Increase store sales with theme activities.
③ With the influence and topicality of Qixi activities, the popularity and brand image of this western restaurant will be rapidly enhanced.
Part III Activity Planning
1. Activity theme: Crossing Qixi Night &; Meet a more beautiful you.
Theme Interpretation: Western restaurant, Valentine's Day and tasteful men and women seem to be three roles that are naturally closely linked. As a high-end western restaurant's Tanabata marketing activity, it is necessary to have substantial profit promotion and a promotion concept that can meet the psychological and spiritual needs of target consumers.
The theme of this activity is "Breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprises, humanity, making friends and other ordinary lives, so it is drafted as "Crossing Qixi Night &; On the one hand, the theme of "Looking for a more beautiful you" literally points out the basic elements such as the background and time of the activity, and on the other hand, it aims at satisfying the psychological desire of the target group to attract consumers' attention, which has the characteristics of fluency, culture and communication.
2. Activity time: 20xx year 8. 14 -8. 16.
3. Location: tentatively inside and outside the Western Restaurant.
4. Activity orientation and tonality
Tonality: Wide range of styles, cultures and fashions.
Positioning: Tanabata marketing activity with the widest influence, the largest number of people, the lowest participation threshold and the most topical culture, targeting the middle and high-end consumer groups aged 20-40.
5. Forms of activities
From 8. 14 to 8. 15, the consumption amount reached XX, and the coupon rebate → intuitive profit promotion extended the sales cycle of this western restaurant.
8. 16 tanabata night theme activities → set off the audience, create news topics and expand popularity.
6. Activity content
A three-day "Crossing Qixi Night &; Looking for a more beautiful you "theme marketing campaign, aiming at August 16, held a" meeting you suddenly "single dating party and a" romantic aftertaste for a year "couple dating party.
20-40-year-old single group-Crossing Qixi Night. Large-scale single dating party: All singles can attend the large-scale urban single dating party held by XX Western Restaurant on August 16, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level dating, humanistic and romantic restaurant atmosphere and creative and interesting activities.
Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant. )
Couples and lovers aged 20-40 —— Crossing Qixi Night. Couple theme party in the Year of Romantic Remembrance: As long as you have a partner around you, you can attend the couple theme party held in XX restaurant on August 16, and couples can enjoy a 50% discount on food and beverage consumption in western restaurants on Tanabata Day. Customers who celebrate their wedding anniversary on August 16, as long as you dare to say your romance.
7. The atmosphere at the scene.
First, the restaurant peripheral layout
① Design of Chinese Valentine's Day Queqiao → Add the cultural atmosphere of the restaurant.
The creative design of the entrance of the large-scale Qixi Bridge at the entrance of the western restaurant adds the humanistic style and festival uniqueness of the western restaurant through the cultural customs of the traditional Qixi Bridge Festival. In order to attract consumers' attention, well-known local photography agencies are strongly invited to join in, leaving the most beautiful figure of Tanabata for every consumer who enters the store.
② Creative layout of Cowherd and Weaver Girl → Create more publicity topics.
Combining with the entrance of Chinese Valentine's Day Queqiao, the layout of cowherd and weaver girl's characteristic figures not only intuitively increases the style and culture of western restaurants from the external environment, but also provides consumers with the opportunity to take photos as a souvenir, and transmits photos as an effective way to enhance the reputation of western restaurants.
③ Antique publicity column → point out the theme of the activity.
Abandoning the traditional Chinese columns, according to the marketing theme of Tanabata, we creatively designed an antique publicity column and labeled it "Crossing Tanabata Night &; The theme slogan "Meet a more beautiful you" has played a role in promoting activities and creating an atmosphere.
B, the hall environment atmosphere layout
① Qixi Lantern Festival
Chinese lanterns are arranged in the lobby and main aisle of the western restaurant, which adds to the humanistic style of the hall.
(2) Modeling and publicity banner layout
According to the marketing theme of Chinese Valentine's Day, the picture and content of the flag are designed and publicized in a unified way, and are arranged in an orderly way with creative shapes for the promotion of activities and the creation of atmosphere.
(3) Shape layout of photo receiving desk
According to the actual scene, set up a photo collection desk (initially designated as the front desk), and decorate it with the theme of activities, such as sign-in board, modeling veil, X exhibition frame, etc.
(4) Modeling layout in partition stage
According to the actual restaurant site, the zoning planning and design, stage creative modeling design and layout are carried out.
⑤ Arrangement of light and shadow art equipment
According to the actual restaurant venue, lighting equipment, light and shadow performance equipment, etc. I need it on the day of the event.
Tanabata activity planning Article 6 Activity time:
From now until August 9, 20xx, that night in Chinese Valentine's Day.
Location:
XXX activities plan Tanabata, the season of love, and bury love in your heart? Don't! This is not what young people should do!
This Tanabata, WeChat triple activities to report, whether your simple love, gorgeous love, or naughty love, WeChat invites you to come out boldly in dialogue, group chat and circle of friends! Show your love, and there is a big prize waiting for you to get it!
Bold love! Wechat is out!
Print and vote
From now on-Chinese Valentine's Day Night on August 9th, 20xx.
Activity rule
Must be a WeChat WeChat official account fan. If you haven't paid attention, scan the QR code to add attention and reply to "register" to get the registration qualification. Write self-introduction and courtship standards.
Reward rules
The top 26 micro-friends who voted the most on the spot took the stage to state their situation and courtship standards. If they don't come to power, they will be regarded as abstaining.
Evaluation: 17 third prize, 7 second prize, 2 first prize.
Action mode
(1) Simple love! Wechat is out!
During the activity, forum users used WeChat to send words, pictures and expressions to their lovers, lovers and relatives to convey holiday wishes and love, and took screenshots to participate in the reply.
(2) gorgeous love! Wechat is out!
During the activity, the members who participated in the activity wrote their innermost feelings on paper, stuck them on their chests, photographed them and basked in the circle of friends. Use this photo to take a screenshot of the circle of friends to participate in the reply.
(3) naughty love! Wechat is out!
Use "Zhu Gekongming Wind" or "Zhen Xuan Wind" to describe things related to Tanabata with WeChat friends or in micro-groups, tell Tanabata stories, and participate in the reply with text screenshots.
According to the above three specific requirements, choose any screenshot to reply to the activity.