1. Introduce a drainage product: if it is a newly opened store, scan the code to get a gift or buy goods at a discount. This method is not aimed at making money at first, but at a commodity or discount to retain customer information. Make full use of the psychology of most customers, often this method can attract a group of people. Of course, this kind of activity must have a more urgent deadline.
2. Use the media to drain: Although the traditional media is declining, we can't ignore its great communication value. The main audiences of traditional media such as TV and newspapers are older consumers, most of whom are not keen on the Internet, so stores can use traditional media to firmly trap these consumers and achieve the purpose of drainage.
3. Carry out promotional activities: promotional activities are one of the traditional drainage methods of stores. Although many people think this method is old-fashioned, it is simple and rude, and it can often achieve miraculous results. If drainage is to be achieved, this method cannot be ignored. Common promotional activities include holiday promotion and anniversary celebration.
4. Voucher drainage: When customers spend a certain amount, they can issue vouchers (you can choose to offset part of the amount of a certain commodity or you can choose to offset all the commodities), or as mentioned above, most people will have the psychology of taking advantage. The existence of such vouchers will greatly promote the secondary consumption of customers, thus achieving the effect of drainage.
Matters needing attention in physical store drainage promotion:
1, clear target positioning: clear target customer groups, understand their needs, preferences and consumption habits, so as to design marketing activities that meet their interests or provide corresponding products and services.
2. Diversification strategy: combine various drainage methods, such as the above-mentioned express cooperation, convenience service, explosive products, etc. And consider the combination of online and offline, such as using social media and local life service platform for advertising and preferential information release.
3. Cost control: When planning the promotion activities, the input-output ratio should be considered to ensure that the drainage cost is within an acceptable range and maximize the benefits of the activities.
4. Compliance and legality: Any promotion activities must comply with national laws and regulations, including but not limited to advertising law, consumer protection law and other relevant laws and regulations, and shall not falsely publicize or deceive consumers.
5. Quality assurance: pay attention to service quality while draining, and improve customer experience. No matter how many passengers are attracted, only high-quality service can be transformed into repeat customers and word-of-mouth communication.