1, don't exaggerate the publicity.
It is the basis to make the physical object consistent with the picture description. Don't exaggerate the product, and don't over-beautify the product. This will make customers feel cheated and seriously affect the refund rate, favorable rate, evaluation content and various values of products. For example, the size and color of the goods, in the details page, indicate that due to light and other reasons, the physical object is slightly different from the picture.
2, new product praise optimization
We must do a good job in showing the basic sales of new products. We can use the method summarized in the past to take photos of old customers, and praising new products with words will greatly improve the description score in the dynamic score. You can give back to old customers as a gimmick and let them participate in the evaluation of blueprints. Encourage customers to evaluate blueprints and even shoot evaluation videos.
3, comments to send gifts
This is similar to the previous optimization. We can do a gift-giving activity for comments. Although there is a word difference between commenting on gifts and praising gifts, the latter is a serious violation, so you must never praise gifts or fans. We can also refer to the activities of our competitors to encourage our customers. As long as customers are willing to give us comments, we will give them gifts. In terms of gifts, we can choose products-related gifts, for example, our products are tea, and we can give customers teacups, health teapots and so on when giving back to customers.
4. Service
Services are mostly reflected through customer service. And in reality, there are indeed many businesses whose service attitudes are not particularly professional. Because as small and medium sellers, we usually don't have professional customer service training. In the process of sales, customers are dissatisfied with our store, which will lead to fierce resistance. If we respond to customers with a casual attitude at this time, it will affect our service score, and even some customers will directly give bad reviews to the store because of their service attitude. This is also the reason why Taobao puts the service item in the second item of DSR score. In shopping, pay attention to customers' service attitude and respond to customers' questions with positive emotions. There is no single word answer. For example, customers ask us; How are you? We should answer directly: Honey, what can I do for you? In this way, customers will feel the enthusiasm and intimacy of customer service when they see our reply, if it is just a cold answer; Now, it will make the other party think that our attitude is not very good. This will greatly reduce the impression of our store. Because the text itself is much paler than the direct expression of language, we can't guarantee how the opposite customers will feel when they see the text we typed, so we should choose a more enthusiastic way to respond to them.
5. Surprise beyond customers' expectations
What is a surprise? Accidents are surprises. As long as it exceeds the expectations of customers, customers will be sticky to you. For example, the gift-giving service mentioned above, we try our best to start from the details and give customers services that exceed expectations. It will also get good results.
6. Response speed
We must set the automatic reply content. Set Want Want automatic reply in Niu Qian. Automatic reply can greatly improve the response time of customer service, answer some simple and common questions of customers and save manpower, so I suggest you set this content well.
7. The third element of 7.DSR audit: logistics.
In terms of logistics, we should actively improve the delivery speed. Consumers should fill in the logistics number first after payment, and the delivery speed can leave a good impression on customers. Although we can't grasp the speed of logistics.
These are the areas that need to be optimized to improve the DSR score of the store. If it happens that the dynamic score of our store begins to decline, then we must optimize the dynamic score. Ensure the healthy development of our store.