For example, Ma Yun, a people's teacher, said that 996 is a blessing. But there is also a private enterprise boss, who is a caring worker and is very kind to people. This man is Guo Jiawang. Speaking of Guo Jiafu, few people may know it, but when it comes to the founder of Jiafuqiao Massage Shop, many people will be suddenly enlightened. Guo Jiafu's life experience is very rich and tortuous.
1969 Guo Jiafu was born in a remote mountain village in Chongqing. His family was poor, but his parents gave birth to four more children and many brothers. His parents were ordinary farmers at that time, occasionally doing odd jobs, living in poverty and barely making ends meet.
In the 1970s, compulsory education was not perfect. Eating was worrying, and reading was even simpler. Guo Jiafu and his brothers and sisters stopped studying early, because they wanted to help their families reduce their burden.
Guo Jiafu, who dropped out of junior high school at that time, couldn't find any good job, was young and didn't have a diploma. However, Guo Jiafu can endure hardships, work hard and make progress. He is not afraid of rushing and is willing to do anything. He has raised pigs, cultivated land, done small business ... and his social experience is getting richer and richer.
There is a saying that pigs can blow up when they stand in the tuyere. This sentence vividly illustrates the importance of business opportunities. Although Guo Jiafu did not receive a good education, he aimed at the booming foot massage industry in the Pearl River Delta with his keen shopping intuition. Guo Jiafu is optimistic about the prospect of foot bath and will not hesitate to give up everything in his hometown. He followed his friends to the Pearl River Delta and came to Guangzhou to engage in foot bath industry.
Guo Jiafu worked hard, not only perfecting his various massage techniques from time to time, but also often went to various pedicure shops to see how others operated during his work in Guangzhou. Perhaps Guo Jiafu, who was separated at that time, had the idea of opening his own shop.
Because Guo Jiafu's massage skills are very good, more and more guests come to see him, and his income has also increased.
Guo Jiafu felt that there was nothing to learn in this foot bath shop. After years of foot bath experience, he finally chose to engage in foot bath industry independently in Guangzhou. He wants to open a foot bath shop in his hometown of Chongqing.
1June 1998, Guo Jiafu started his entrepreneurial life. Together with his brothers, he scraped together 30,000 yuan and rented a bungalow in the suburbs of Chongqing. This is the prototype of Fuqiao Foot Bath Shop. At that time, the store was very simple, with only four places in it. When there are many people, there are no places and no fans.
Fantasy is beautiful, ideal is skinny, and there are countless hardships at the beginning of starting a business. In order to attract customers, the four brothers Guo Jiafu distributed leaflets in the crowded central area for publicity, and at the same time opened the scene at ultra-low prices.
It is very hot in summer, but there is no fan in the shop. In order to make the guests feel comfortable, the technicians use fans to cool them down. In the past six months, Fuqiao Foot Bath Shop has been at a loss. But in the end, Fuqiao Foot Bath Shop gradually opened up the situation with its cheap price, superb massage technology and thoughtful service attitude.
With a steady stream of tourists, Fuqiao Foot Bath Shop began to make a profit. In a year's time, Guo Jiafu and my brothers, through their own struggle, bought a storefront of more than 200 square meters in Jiulongpo Mansion, a good location in Chongqing, which is the first branch of Fuqiao Foot Bath Store. With the establishment of the first branch, Fuqiao Foot Bath Shop has also begun to expand its enrollment.
Guo Jiafu also changed from a small shopkeeper to a famous industrialist. The business is getting bigger and bigger, and it is getting more and more prosperous. In less than two years, Fuqiao Foot Bath Shop has more than 50 chain stores. At the same time, Fuqiao Foot Bath Shop has been touched in training technicians, and Guo Jiafu is the head coach. At this time, the Guo family is also full of scenery, and the Guo family has also entered the rich class.
In the past two years when Fuqiao Foot Bath Store was opened, and in the past two years when Fuqiao Foot Bath Store developed rapidly. Guo Jiafu and his sister-in-law, the two core figures of Fuqiao Foot Bath Shop, have very different business ideas, one seeking stability and the other seeking speed.
After many unsuccessful mediations, the founder of Fuqiao Foot Bath Shop parted ways. Guo, the eldest brother, manages Chongqing Fuqiao, and Guo Jiahua, the second brother, manages Guo Fuqiao. Guo Jiafu sets up Jia Fuqiao and Guo sets up rich overseas Chinese nobles. But to share the big brand of "rich overseas Chinese".
Among them, Guo Jiafu acted quickly and his business expanded rapidly in a short time. At its peak, Guo Jiafu opened more than 400 franchise stores or direct stores in China. At one time, there was news of going public. At that time, Guo Jiafu, worth 21800 million, was a frequent visitor to various rich lists. Guo Jiafu had a good time.
Generous personality, aggressive.
Unlike many capitalists who exploit employees, Guo Jiafu is very generous to employees, not only paying high salaries to technicians, but also paying down payment of more than 400 sets of river view rooms to hundreds of employees of Jiafufufuqiao Foot Bath Shop. According to statistics, it cost Guo Jiafu 6 billion.
At the same time, Guo Jiafu also bought a luxury car-Porsche for more than a dozen corporate executives. It is precisely because of his sincerity and generosity to employees that his company has a strong cohesion. Guo Jiafu is generous not only to employees, but also to relatives and friends. Many people asked him for money, but Guo Jiafu didn't let him write IOUs at all.
However, Guo Jiafu's fast-paced business form also makes his industry face great problems. In the absence of cash flow, the five-star Fuqiao Hotel wants to prove my talent. I want to bow my head in front of my hometown. This also exposed Guo Jiafu's personality defect of being too competitive.
The ending behind is also awkward. Guo Jiafu not only went bankrupt, but also owed huge debts.
Life has hit Guo Jiafu far more than that. After his career went bankrupt, he was diagnosed with advanced cirrhosis and was at a loss in the face of huge operation expenses. I want to ask the society for help on the easy platform and want to donate 1 10,000. It is not embarrassing for a while that the billionaire of the past has actually fallen to this point.
At this time, his former employees saw them lend a helping hand and quickly raised one million. Guo Jiafu's operation was also very successful, and he gradually recovered his well-being. Guo Jiafu, a former technician, trained his employees in massage techniques.
After this experience, Guo Jiafu realized his own shortcomings, and he always tended to be technical. It is also a good thing to return to this identity now, not to mention that life is still there and there is the possibility of a comeback.
Many people regard Guo Jiafu's bankruptcy as a joke and think that his arrogance led to this ending. At that time, victory was only occasional, and I could do it myself.
But in practice, the pain of starting a business is too absolute to blame Guo Jiafu's failure on necessity and his victory on accident, as long as the parties themselves work hard. Whether Guo Jiafu can make a comeback this time, this courage is worthy of everyone's conviction.