1. Information source of business card design. It seems simple for us to make a small business card design, but it is not easy to come up with excellent products and excellent works. So how can we design better works? First of all, we should analyze the extended information of the constituent elements. A comprehensive analysis is made on the personal identity, work nature, unit nature, business behavior and business field of the business card holder. Analyze the personal identity and work nature of the holder; Analyze whether they are leaders or ordinary staff, national civil servants, teachers, lawyers, doctors, businessmen, self-employed businessmen or freelancers. The analysis of these personal data has a direct impact on the composition of business card design and the use of fonts. For example, the business card holder's work unit is a government agency, the nature of his work is a national civil servant, and his personal identity is the leader of a competent department. The idea of this business card design should be clear theme, obvious level, simple and serious color and stable and concentrated composition. From the unit nature of the business card holder, it is analyzed whether it is an institution, institution or enterprise, and the business nature and direction of the enterprise are analyzed to determine the composition, color and copywriting style of the picture. For example, the business cards of the manager of children's toy store, the director of steel plant, Green and members of the organization are obviously different in composition, color and font.

2. The role of imagination in conception. Bitu believes that the overall conception of a business card is completed on the basis of imagination, and imagination is an important link in the cultivation of designers' ability. The methods to cultivate imagination are: the method of drawing inferences from one instance, logical reasoning, reverse thinking beyond common sense, addition thinking of variable units, subtraction thinking of divisibility, collocation thinking of permutation and combination, and so on. With the way of thinking, the imagination is naturally rich.

3. The source of inspiration. Artists, designers, scientists, musicians, etc. Everyone has the problem of inspiration, and inspiration appears in their own works. Some people say that inspiration is accidental, but it is actually incorrect. Artists, designers, scientists, musicians and artists are inspired by their long-term pursuit of career, long-term concentrated thinking, rich knowledge accumulation and rich personal experience. As a designer, don't expect inspiration, but actively learn positive thinking, and inspiration will always meet unexpectedly. Inspiration is sporadic and ephemeral, so designers should seize the time to create when inspiration appears, which will greatly improve work efficiency and design ideal works.