6? 1 favorable factors: see if there are any conflicts around. If your beauty salon is a very high-end one, but the place you choose is surrounded by a dirty vegetable and meat market, if customers want to go to your beauty salon, they have to go through this dirty market to enter your shop, then your beauty salon will be affected by this unfavorable factor; Another is inconvenient transportation, which is called "accessibility" in marketing management. In other words, it is not convenient for customers to come to your training. If the traffic is inconvenient, no matter how high-end and beautiful your shop is, it is useless. This is the external environment that affects business.
6? 1 favorable factors: Are there any shops around? For example, the store is a beauty salon. If all high-end fashion shops, hotels or famous shops are opened in the same street, the level of this beauty salon will be invisibly improved with the surrounding environment.
Comprehensive analysis of favorable conditions and unfavorable conditions, you will choose a place. What kind of place should I choose? There are many factors to consider-if this place is very busy, you can make use of the crowd. If there are many people, you just need to put a light box at the door and make a free advertisement; Some people will choose remote places, so you have to find ways to attract people. In this way, it is necessary to advertise in various media to attract people (billboards should be erected in busy areas, and advertisements should be placed in newspapers, magazines, television and other media) to tell others that there is such a store and what are its characteristics; At the same time, you should be attractive. If the location is remote or even inconvenient, you should not even take people from different places to the store by car. These are all factors to be considered in site selection. We're just opening a small shop, so it's better to make use of the existing crowd. It's best to open the store near a big shopping mall or hotel. It has a large number of people. When you can't attract people, you should use them.
China Beauty & Hairdressing Management Research Association thinks that after choosing a good place, we should also consider the distribution channels to distribute our services. Because service is intangible, how can we make customers accept this intangible service? For example, McDonald's has a service called "Happy Paradise, Children's Package". When you go to McDonald's and order a set meal for children, it will give you a toy. Did you charge for this toy? Of course, he said it was for you. This method is called "bundling" sales. Can the beauty salon industry also do this kind of "bundling" sales? Such as: haircut and oiling in the hair salon. I paid 100 yuan. Is there anything I can get back? No, there is a shrewd operator who will give you a bottle of conditioner as long as you buy an oil feeding bag. When you get home, you can use the precise softener he gave you every time you wash your hair to make your hair softer, brighter and more beautiful. Then, the value of this bottle of softener is of course included in the "set meal" you didn't buy. He just said it was for you, so that customers can easily accept your service items and your products. This is to "bundle" the two services for sale.