Wuliangye Group, which is tackling the "100 billion project", recently reached a strategic cooperation with Huaxi Hospital, and the two sides joined hands to build a big health industry brand. At the same time, the health wine industry of LU ZHOU LAO JIAO CO.,LTD Co., Ltd. launched a healthy liquor market and created a high-profile promotion meeting. China liquor industry actively upgraded and transformed by the trend of health and fitness, which became the general trend.
It is worth mentioning that Maotai Group is accelerating its layout in the health wine market, and is constantly overweight. This is also an important part of the new innovation and reform actions of the entire Maotai Group. On July 9, the new product release and investment promotion meeting of "Maotai doesn't drink" with the theme of "Meet Youth, Meet You" was held grandly. Ji Keliang, a master brewer in China and honorary chairman of Maotai Group, and other liquor barons appeared at the conference, showing their great strength. On the same day, the first Maotai Bujiu self-operated store of Maotai Health Wine Company was grandly opened. According to industry insiders, this indicates that Maotai Group began to focus on building a health wine plate, gradually developing from liquor to health wine, and then to a big health industry, thus leading the big health era of China liquor industry.
According to relevant data, Maotai health wine industry has set a new strategic goal: through three to five years' efforts, the company will be listed on the main board in 2022. Some experts believe that on the basis of the sustained and successful development of the Maotai-flavor liquor market, Maotai Group has rapidly upgraded the healthy liquor market into a big health and wellness industry and created a new business growth pole, which is really remarkable.
Some insiders believe that Maotai health wine industry has completed the product layout of three major processes of health wine based on maotai-flavor wine. For example, not long ago, the soaking process "Maotai Bujiu" was released, and the extraction process "Jianjiang Liquor" cooperated with Zheng Xiu Pharmaceutical 20 17. Recently, a pure brewing technology "Tai Chun Hu Wine" was secretly upgraded. This wine was formerly a famous China wine that chess master Nie Weiping always loved-60% was Maotai-type health wine, and 40% was national patent health wine brewed by Yunnan 16 kinds of precious Chinese herbal medicines, which was specially aimed at the health care market.
As early as last March 2 1 Chengdu Spring Sugar and Wine Party, the release of Taihu Spring, a heavy product of Maotai Group's healthy liquor category, has attracted the attention of the industry. The change of this product and the upgrading of the brand mean restarting the healthy wine market. The "rejuvenation" of Maotai old wine has made the industry shine.
Since 20 17, China's liquor industry has been heating up, and a new round of competition is extremely fierce. How to find the "blue ocean market" from the so-called "red sea market" and thus expand the new growth point of market development is the key to the positive thinking and rapid layout of leading enterprises in liquor industry. Among them, the health wine market has become the new focus of liquor industry.
Undeniably, China health wine market has become an important wine market that people can't ignore. Although it is still in the growth stage, with the deepening of consumers' health awareness and the further development of the industry, health wine is becoming the trend of people's habitual consumption.