Since the rise of the media era, everyone has the opportunity to express themselves. As the official account login interface of WeChat WeChat said: "Even the smallest individual has his own brand." From Weibo in 2009, to the official WeChat account of 20 12, and then to short video communication modes such as Little Red Book and Tik Tok. Since the media era, everyone can become a blogger, and getting rid of the life of migrant workers from nine to five seems to be no longer a dream. As a result, all kinds of online doorways that teach you to make money from the media have blossomed everywhere. 0 1 Tik Tok always earns tens of thousands of dollars a month, and various courses that teach you to realize zero-based quick money are active on major Internet platforms. This kind of information is received much more, and we feel that it seems easy to make money in this world. Especially since the media, it seems to be really profitable. Just register a self-media account, post articles, shoot videos, take a few advertisements for just meals, and simply collect one or two thousand yuan a month. But is this really the case? A very simple logic is that everyone believes in the world they see with their own eyes. What you think is easy and quick to make money, everyone actually thinks so. So this also leads everyone to want to be self-media. According to the survey data, as of February 2022, there were more than 3.7 million full-time self-media employees and more than 6 million part-time employees in China, and a total of 9.7 million people were engaged in the self-media industry. There are two capitalized words behind these data: competition. From the data analysis alone, we can feel that doing self-media is really not as simple as we have seen. Every successful blogger you pay attention to has made countless efforts day and night to get DeUEX into the public's field of vision from this pile of data. Secondly, one minute off stage, ten years on stage. This sentence is a golden rule at any time and in any industry, and it will never be out of date. Take the little red book for example. Behind every picture of our favorite little red book, it may have taken a blogger several hours to finish it. An amazing note with a desire to collect has at least these elements: a beautiful cover and an attractive title determine the opening rate. In many recommended note-taking interfaces, users are willing to click to read your notes. The graphic layout of the content is neat and beautiful, and the content itself has dry goods and opinions, which determines the collection of notes. Continuous updating and insisting on outputting high-quality content determine the user's attention. At the beginning of April, I also tried to make a little red book, and planned to update the official account of WeChat with the little red book. But after a period of persistence, I found that my energy and ability were really not enough to support me to do two platforms at the same time. During that time, besides thinking about the topic selection of WeChat official account's articles, I also thought about the topic selection, cover design, graphic typesetting and so on of Xiaohongshu's notes. I am occupied by these two things every day, and I am still drawing in the middle of the night, so I have no time to learn input. After reflection, I found that my drawing ability was really poor, and I had to fiddle with a little red book graphic note for half a day. So, in late April, I stopped updating the little red book and began to learn to draw and color. Now my drawing ability has improved a little, and I have formed my own graphic style. Therefore, the above is just to tell you that you can make money from the media and make big money. However, behind this income, there are countless efforts and bitterness. On this road, failure may be a normal performance. How many bloggers have you seen who have made a fortune from the media, then several times or even dozens of times have given up or stopped because they can't make ends meet. Therefore, we think that simple things are just confused by the beautiful word "freelancing". Behind this "freedom" may be the accumulation of countless anxious nights and hard days that we can't see. If we can understand that there is no money to make in this world, maybe we will be more rational and peaceful. Of course, writing these is not to discourage friends who want to think from the media, but to let you make a more rational decision when choosing this path. Perception may make us creative, but reason can make us go further and more steadily. On the road of self-media, Xiao Ha has been the official number owner for more than two months, which is considered as a formal entry into the self-media industry. More than two months is neither too long nor too short. Compared with the number of years that WeChat official account needs to grow, two months is really not long; But for an entry-level industry, two months is enough for you to have a clear understanding of this industry. So based on this, Xiao Ha wants to give some thoughts and suggestions to the partners who are willing to be self-media. First, it is interest-driven, not purely interest-driven; When you decide to become a self-media industry, there must be strong interest behind this decision. As mentioned above, the current media industry is vast. If it is not brilliant, no blogger will develop without persistence in the years. Only what you are interested in will inspire your endless enthusiasm, which will make you persist for a longer time. Second, the mentality is correct, not arrogant and impetuous; Learn to reflect and be good at summarizing; You will definitely face a bad data reality from the early stage of media. For example, the amount of WeChat official account articles written by heart is extremely low, the notes made in the little red book in the middle of the night are not browsed, and the number of people passing through customs every day is more than the new attention ... At this time, you should straighten your mind and don't blindly fall into the mood of data anxiety. You can be depressed for a while, but you should learn to reflect and summarize your own problems after depression. For example, the low reading volume of articles may be because the title is not good, or because the content topic is not of interest to everyone; Of course, it may be that your readers are inaccurate and can't resonate with you ..... So you should propose an effective solution to each problem and keep trying until you find the best solution. For example, if the topic is not good, read more big articles and study other people's topics; If the topic is not good, then communicate with fans more, pay more attention to recent life facts, pay attention to daily life and find a good topic. If the fans are not accurate, then you should reflect on whether there is a problem with the way you drain, and make clear which fan groups you want to attract. So this requires you to learn to reflect on problems, try more, sum up experience and constantly optimize. At the same time, don't stare at the background data all day. Staring at the background data every day should be the most common behavior of friends who have done self-media in the early stage. But in fact, this is a very time-consuming behavior. Because you know, when your work is released, it is a foregone conclusion whether you can read the data or not. If you have time to read the data, you might as well read more books and study more. Third, creative ability, content is king; Altruistic mentality, not self-satisfaction; The nature of self-media is the content export industry. So no matter what platform you borrow (Little Red Book /Tik Tok/ Headline/WeChat official account ...) or what form (short video/text/graphic), what you want to output is valuable content, and this value is reflected in "altruism". That is, your content should be useful to others. This "usefulness" can be emotional value, produce emotional resonance, or provide joy; It can also be the value of dry goods and experience, and it can also provide readers with some different views and thoughts. So no matter what content you are based on, what you need is a certain creative ability, especially writing ability. Because even if you output your content as a video, you still have to write a video script. Fourth, feel life and be good at accumulation; Learn to search and collect information; This is related to the "creativity" mentioned in the fourth point. We can create by inspiration, but inspiration is a very metaphysical thing. Therefore, you should be a conscientious person in your daily life, record the thoughts that flash in your mind at any time, and accumulate golden sentences and factual materials in your daily life, reading and social media. At the same time, you should also have certain information gathering ability. When your golden sentence library and writing material library are not accumulated enough, you should be able to use the powerful search function of the Internet to find the creative materials and information you need. In addition, you will encounter many problems in the process of doing self-media. For example, how to drain, how to find a map, etc., you can also find solutions online, such as Zhihu, Baidu, Xiaohongshu and other platforms. Fifth, time management and orderly planning; The most obvious advantage of being a full-time media is freedom. You don't have to be tied down by punching in from nine to five. But this has both advantages and disadvantages. Too much freedom sometimes leads to laziness and indulgence. If you work part-time from the media, then you need to handle the relationship between work and sideline. So in either case, what is needed is certain time management ability and reasonable arrangement of one's life. Sixth, continuous learning and self-discipline; As a self-media, you are facing thoughtful and knowledgeable adults. Now there are more and more people from the media, and everyone has higher requirements for the content output by bloggers. Therefore, as a blogger, we must have the awareness of lifelong learning. Only by constantly unlocking new skills, learning new knowledge and enriching the brain can we continuously output high-quality content. Seventh, clear direction and perseverance; This is also the most important point. When you choose the self-media platform you want to do and define your position, what you need to do next is to stick to it. The time unit of persistence is "year". The "10,000-hour law" was put forward by the writer Gladwell in his book Alien. That is: "Anyone who does one thing, after 10,000 hours of tempering, can change from ordinary people to top talents in a certain field. 10000 hours of tempering is a necessary condition for anyone to become extraordinary from ordinary. " In other words, if you want to be an expert in a certain field, you need 10000 hours of training. If you work 8 hours a day and 5 days a week in proportion, it will take at least 5 years to become an expert in a field. Eighth, early precipitation and late realization; In fact, doing self-media is also a kind of entrepreneurship, and any form of entrepreneurship requires a certain amount of investment. It is difficult to realize from the early stage of the media industry, because you need to accumulate a certain number of fans from scratch. In this process, you also need to establish a certain connection with fans, so that they like your content and you. Therefore, to be self-media, we must correct our mentality: precipitation in the early stage and realization in the later stage. Don't be so anxious to return. Do what you should do first. The process is good and the result will not be bad.