60 yuan, 5 yuan, one box, 12 boxes of supermarket-priced organic milk series, that is, 86 yuan and 12 boxes advertised on TV.

Mengniu launched the first two-dimensional code traceable milk in China-Mengniu Selected Ranch Pure Milk, which realized consumers' zero-distance understanding of the refined management information of selected Ranch. As long as you scan the QR code on the milk package, you can trace back to the pasture information and the details of the fine management of the pasture.

Mengniu selected pure milk from pasture, and achieved breakthroughs and innovations in packaging and digital marketing. More importantly, the quality of this product has been fully guaranteed. Experts in the industry believe that there is huge room for the development of high-end liquid milk market, and consumers have great demand for high-quality milk. Mengniu's launch of pure milk from selected pasture is a strategic move to lay out the medium and high-end liquid milk market, and it is also a landmark action to enhance Mengniu's overall brand. The safety of milk source has always been the most concerned issue for consumers. Mengniu strengthened milk source management, promoted intensive and large-scale pasture construction through modern animal husbandry "capital increase", realized 94% pasture of milk source, and Mengniu milk source was upgraded again. At the same time, Mengniu also subscribed for 60 million yuan of original ecological animal husbandry shares to strengthen the control of domestic high-quality milk sources, strengthen its leading edge in milk sources, and realize the long-term layout of milk source strategy.