Tea Ceremony Promotion Scheme 1 Tea Ceremony Theme Series Activity Scheme
? Make friends with tea? Theme series activity plan
I. Activity Time: April 16? May 22nd
Second, the activity process:
(1) Opening Ceremony
1. Activity process: (1) Activity time: May 7.
(2) Location: Yin Zhi Square
2. Activities:
(1) Tea performance. Performed by members of the tea art troupe and demonstrated to the audience on the spot, so that the audience can personally feel the use of special utensils such as tea sets and clothes. Guzheng performance was also performed in the tea ceremony to create a better atmosphere and attract more people's interest in tea fragrance and rhyme.
(2) Tea display. Tea companies provide all kinds of tea, show them at tea tasting activities, and explain their functions and characteristics.
(3) Free tea. We will set up a free tea tasting area. Tea can be purchased by yourself or through sponsorship. Sponsoring tea will indicate the sponsoring company. Tea tasting and tea tasting games were held at the event site (to identify what tea)
(4) Show the historical development of tea. Pictures and characters of tea development history are hung on the activity site to show students the origin and development of tea, which will help students learn more about tea culture and its profoundness, contribute to the inheritance of tea culture, and enhance national pride and patriotic sentiment.
(2) Tea Ceremony Speech Competition
1. Activity time: April 24th in the preliminary round and May in the final round 14.
2. Activity flow:
1, preliminaries: registered students arrive on time at the specified time, give a short speech for ten minutes, and bring their own understanding of tea. According to the state and depth of the speech, 10 people were selected to enter the finals.
2. Finals: Students who entered the finals will give more detailed speeches. In addition, there will be questions and answers about knowledge after the speech. Finally, make a comprehensive evaluation and decide the ranking.
3. Finally, 1 first prize, 2 second prizes and 3 third prizes were awarded, and certificates and bonuses were awarded. A number of award-winning certificates were issued.
(3) Scent of scented tea
1. Activity time: May 2 1
2. Location: in front of Building 3
3. Participants: teachers and students of Qingdao Agricultural University.
4. Activity arrangement: The activity officially started at 9: 00, and the knowledge about drinking scented tea for health preservation was explained to the students free of charge.
According to the needs of different students, give free health tea.
(4) you chase after me and catch up with each other.
1. Activity time: May 22nd.
2. Venue: Wuhuan Stadium
3. Competition process: (1) Divide the contestants into four groups, and the four groups are divided into two groups, one for tea and the other for functional attributes.
(2) A group of students who are tea, after the game starts, according to the characteristics of the tea they represent (randomly extracting the tea and functional attributes they represent each time), grab a group of students with corresponding functional attributes.
(3) The competition time of the large group is 15 minutes, and the outcome is judged according to whether the number of students in the corresponding functional groups captured by the tea group exceeds half.
(5) Tea training
1. Activity time: May 15.
2. Location: classroom
3. Participants: All students at school.
(6) Special lectures on tea and human health by the Tea Culture Association.
1. Speaker: Ding Zhaotang
2. Activity goal: All students
3. Lecture time: May 8th.
4. Participants: students interested in tea culture.
5. Location: classroom
(7) Lecture on Yunxiang Tea Set
1, by Zhao
2. Activity time: May 20th.
3. Location: classroom
4. Participants: students who are interested in tea in the whole school.
5. Activity flow:
1. Professionals or students who have studied tea will explain the history, classification and how to distinguish the quality of tea sets.
2. Play music to set off the atmosphere.
3. Show students the knowledge about tea sets through ppt.
4. Ask questions on the spot to answer students' doubts about tea sets.
Tea ceremony publicity plan 2 tea culture website planning plan
First, the purpose of building a website and its functional orientation
Network has gradually become the third largest media after TV media and newspapers, and has become an indispensable tool in people's lives and work, affecting people's lives. We want to build a website to promote tea culture and expand market development.
1. web analytics
The purpose of anatomical analysis of the website itself is to find out the basic problems of the website, introduce tea culture and health care knowledge, as well as drinking habits and characteristics in various regions.
2. E-commerce positioning
The e-commerce positioning of the website, it is clear that the positioning of the website is based on a tea culture publicity website with rich information content, timely and rapid update and good interaction.
With the increasing popularity of the Internet, the promotion of tea culture will also enter the information age of rapid development, and online tea bars will go deep into people's lives. Our? Think hard and think sweet? It will also bring the vast number of tea friends into the network age and bring you a different wonderful experience!
3. E-commerce mode
Analyze the e-commerce mode of the website, study the e-commerce mode matching with the website, and provide the temptation of tea for everyone who browses this webpage.
This website adopts B2C e-commerce mode, and uses this website to present all kinds of information about tea to consumers, so that consumers can know more about tea culture.
Second, the website technology solutions
According to the function of the website, determine the technical scheme of the website.
1. Website access mode
Virtual host is low-cost and easy to maintain, so this access method was adopted in the initial stage of building the station. After the content and function of the website are constantly improved and the number of visitors to the website begins to increase, it will implement host hosting or self-built servers.
2. Selection of programming language
Server system selection Dreamweaver
3. Website safety precautions
Install Windows2000Server and 360 firewall software, and make a good anti-black and anti-virus plan.
4. Related program development
Web programs ASP, JSP, CGI, database programs, etc.
Third, website content planning
1. Web page structure
(1) The artistic design of the webpage-the color is mainly natural and fresh tea green; The combination of picture application and text; Layout planning is basically three columns; Make the design of the web page concise, atmospheric, more holistic and beautiful, first-class in art design and layout, and attract others to continue browsing on the website.
(2) Web page update and revision plan-Web page code simplification; The picture and flash are clear, the watermark has the website logo page with appropriate capacity and page color; Update the content of the webpage regularly and modify it as needed.
2. Website structure
It mainly includes: home page, website introduction, tea ceremony, tea ceremony aesthetics, top ten famous teas, tea tellers and other basic contents.
(1) Home Page
For the whole website, the home page is the first. A well-made homepage will attract many potential customers. On the home page of our website, not only the webpage is concise, but also the picture display and text introduction of tea, as well as some important news and links.
① tea friends registration: tea friends registration, strengthen tea friends management.
Friendship link: The function of friendship link is to attract some netizens to click on their own websites. With the increase of page views, some potential customers will also increase.
③ Contact me: provide timely service for tea lovers and promote China tea culture.
(2) Website introduction
According to the business purpose of the website, briefly introduce the culture of the website and the dynamics of the tea industry, and contact me.
① Website culture: When you look at this column, you will find our website culture and introduce the five stages of ancient tea culture in China.
2 tea consultation: provide the latest tea news guide.
③ Contact me: In this column, you can see the telephone number and address of the site staff, QQ or email address and other contact information.
(3) Tea ceremony
As a cultural propaganda place, tea culture exhibition is very important.
① Basic introduction: The basic introduction of the tea ceremony, so that visitors can understand the connotation and extension of the tea ceremony.
2 Tea Ceremony History: Despite? Tea ceremony? The word 1000 years has been used since the Tang Dynasty, but there is no such entry in Xinhua Dictionary, Cihai and Etymology. This paper briefly introduces the tea ceremony culture in China.
③ Health care of drinking tea:? Taking tea as a medicinal drink, this paper introduces various health functions of tea.
④ Various forms of tea ceremony: Introduce tea ceremony culture and differences in different countries.
Taking China Tea Ceremony as an example, it is not only satisfied with the invention of self-cultivation and the standardization of ceremonies, but also boldly explores the true meaning of tea to human health, creatively combines tea with natural raw materials such as Chinese medicine, which greatly enhances the medical and health care function of tea and gives it more room for development. This is the most practical aspect of China Tea Ceremony, and it is also the charm that people have been paying attention to and loving for thousands of years.
Tea Ceremony Promotion Plan 3 Lianyuan Zen Tea Culture Garden Promotion Plan
1. Cultural tourism will become an important part of tourism and leisure industry in the new century.
China is the hometown of tea and the first country to use and drink tea. Similarly, China has a long history and tradition of tea culture tourism. Tea tourism also first appeared in China. Scholars of all ages have a special liking for tea tourism. Many famous sentences left by poets in past dynasties when they visited rivers, famous mountains and rivers, places of interest and historical sites are all related to tea tourism. Like what? Tea gives birth to this stone, and Yuquan does not rest. Genk spilled Jin Fang to moisten his bones and muscles. Clusters are always rolling green leaves, and the branches are connected. ? It was Li Bai, a great poet in the Tang Dynasty, who wrote magnificent poems when he visited the tea garden near Yumen Temple in Hubei Province, praising the tourism, ornamental and health care functions of tea trees. Xu Xiake, a great traveler and geographer in the Ming Dynasty, mentioned the artistic conception of drinking tea in Lushan and Huangshan many times in Xu Xiake's Travels, which shows that tea is the best companion for traveling. Emperor Qianlong of the Qing Dynasty visited the south of the Yangtze River six times in his life, and went to Longjing Temple in Hangzhou and Gong Hu Temple at the foot of Shifeng Mountain many times to taste Longjing tea, and ordered Longjing tea as an annual tribute. All these indicate that tea tourism in China has been accompanied by the development of tea production. Unfortunately, in recent years, people only pay attention to the economic function of tea-picking products, ignoring the function of tea tourism, which has great potential economic, social and ecological benefits.
Second, the Golden Triangle of China, Japan and Korea
Shandong Peninsula is the largest and most beautiful peninsula in China. The peninsula urban agglomeration, composed of eight cities including Jinan and Qingdao, is the region with the richest tourism resources in our province. More than 70% of the 639 scenic spots and resource points in the province are located here, making it the best tourist destination in China.
Li Deming, director of Shandong Provincial Tourism Bureau, said in an interview that the peninsula is the frontier of developing international tourism and the main position of developing domestic tourism in Shandong Province. It is necessary to build Shandong, Japan and South Korea through the development and revitalization of Shandong Peninsula urban agglomeration. Tourism Golden Triangle? Drive the province's tourism industry to a higher level.
Everyone is familiar with the world civilization of tea ceremony in Korea and Japan, and the tea ceremony itself originated in China. The cultural exchange between Korea, Japan and China is mainly tea.
As the first stop of the Golden Triangle? Blue sky, blue sea and golden beach Buddhism? Sunshine should be the most promising, and as the best media in the Golden Triangle, what is it? Zen tea? . Therefore, Zen Tea Culture Garden is the most suitable cultural tourism park for development.
I. Planning background:
Brief Introduction of Lotus Garden Zen Tea Culture Garden
Relying on 1.400-year-old Rizhao Buddhist culture, and based on Jufeng green tea, it invested 1.8 million yuan, making its area reach 1.00 mu. Lotus Garden Zen Tea Culture Garden? . Lianyuan Tea Factory is the former Tiefoshan Tea Factory, which was founded in 1988. Is a green tea enterprise integrating planting, production, processing, trade, scientific research, tourism and Zen tea culture research. It can develop nearly a thousand acres of tea gardens, and the area of organic tea gardens in tea farms alone is as high as more than 400 acres. At present, there are 58 employees specializing in Zen tea production, with an annual output of 50,000 Jin of Zen tea. It is the only development-oriented enterprise specializing in the production of Zen tea and gift tea in Jiangbei, with the responsibility of promoting and developing Zen tea culture and Qilu traditional etiquette culture.
Second, Zen tea culture,
Zen tea is a production and processing technology that is strictly combined with Buddhism. Through the special tea performance, Buddhism was enlightened, which showed that Buddhism regarded tea as a special form of spiritual cultivation. The purpose of Zen tea culture is to realize the transformation from mystery to consciousness and from vulgarity to elegance by strengthening the current consciousness. A lost thought, Zen is Zen and tea is tea; Clear is clear, turbid is turbid; Elegance is elegance, and vulgarity is vulgarity. As soon as you realize, tea is Zen and Zen is tea; Clear turbidity, turbidity becomes clear; Refine vulgarity, vulgarization and elegance. The taste of tea is the taste of water, and the taste of water is the taste of tea. Tea and water are inseparable. This kind of practice idea not only tacitly understands the essence and essence of Buddhism, but also conforms to the foundation of modern people, and is a good practice method. What is the spirit of Zen tea culture? Positive? Qing? And then what? Huh? What is the function of Zen tea culture? Gratitude, tolerance, sharing, affinity? . Dissolve righteousness in gratitude, tolerance, harmony in sharing, elegance in affinity; So as to carry forward the spirit of Zen tea culture, implement Zen tea culture, and give play to the subtle role of Zen tea culture in rallying people's hearts, resolving contradictions, optimizing their own quality and harmonious self-relationship.
Cost analysis of tea culture in Lianyuan Zen;
Zen tea factory: 500 thousand
Zen Tea Culture Center: 300,000 yuan
Zen tea vegetarian restaurant: 200,000 yuan
Zen Hall: 200,000
Zen Tea Hotel: 500,000 yuan
L Zen tea sales hall: 50 thousand
Water and electricity costs: omitted
Other expenses: 50,000 yuan
Second, the planning objectives:
Reasonably plan the layout of Lotus Garden Zen Tea Culture Garden.
Quickly improve the popularity of tea culture of Lianyuan Zen
Accurately find the profit point of Lotus Garden Zen Tea Culture Garden
Attract folk stunts in eastern Shandong
Launch the product Lotus Edge Zen Tea?
Third, the specific procedures.
1, overall layout:
(1) door:
Decoration sculpture: put a big teapot engraved with heart sutra to circulate water. As a landmark building of Lianyuan Zen Tea Culture Garden.
(2) Loumen: Are two red lanterns marked? Zen tea? Writing character model
(3) On both sides of the stair door: calligraphy? Pinlian Yuanchan Tea Empty? Put it on both sides to highlight the characteristics of Zen tea culture garden.
(4) Entrance: Buddha's head, Buddha's belly, Kung Fu tea table and gold ingot beside Buddha; Tea drinkers caress the abdomen of Buddha, symbolizing the greatness of tolerance; Tea drinkers touch the gold ingots around the Buddha statue, symbolizing the rolling financial resources. Equipped with a small electronic display screen, showing the number of tea guests coming to the college.
[Suggestion] Set up a large electronic display screen beside it, so that tea drinkers can see which number they are visiting and feel their unique number, and all tourists who buy tea can print the number in? Lotus edge Zen tea? Put it on the package as a souvenir to promote it? Lotus edge Zen tea? High added value and its sales volume.
(5) Zen Tea Culture Center: the exhibition and sale of calligraphy and painting by monks and other laymen and celebrities. Including the photo exhibition of the growth process of Zen tea culture in Lianyuan, telling the emergence, development, growth and maturity of Zen tea culture and the exchanges with overseas Buddhist circles. Adopt modern equipment and advanced technology to build a high-standard modern Zen tea culture exhibition park; The Tea History Museum uses multimedia technology to show the origin and development history of Zen tea in the form of objects, charts and words. Through the performance of tea art, the tea hall allows visitors to taste tea in an elegant environment and fully feel the rich connotation of chinese zen tea culture.
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(6) Zen Tea Hotel: It is suitable for large-scale activities such as training and cultural exchange of government agencies, especially religious circles. Take a series of business theme routes, take the initiative to attack, start commercial marketing strategies, plan a series of activities, and invite relevant units to participate; According to customers' needs, provide them with leisure and comfortable places for business activities; Invite relevant media to do special programs or activities here.
2. Overall promotion
(1), overall positioning:
Buddhist culture has a special tourism function, which can satisfy tourists' travel motives of seeking knowledge, beauty and novelty, as well as their deep emotional needs.
Rizhao is a tourist city integrating leisure life and rich cultural atmosphere. In Rizhao, drinking tea is a part of life, and both dignitaries and rural farmers drink tea. Rizhao has won the favor of tourists because of its important geographical location connecting Qingdao in the north, Linyi in the west and Lianyungang in the south, as well as the urban characteristics of blue sea, blue sky, golden beach and Buddhism. The Zen tea culture garden built in Rizhao will naturally have many selling points.
Build an important base of Rizhao Buddhist culture and Zen tea culture, combine Buddhist culture with tea culture, and take the road of industrialization and marketization.
Therefore, the positioning of our Zen tea culture garden is the base of Zen tea culture.
(2) Unique selling point refining: meditation+leisure.
(3) Overall promotion language: visit Qilu Sheng Di and taste Lianyuan Zen tea.
(4) The symbol of Zen Tea Culture Garden:
Recognition is one of the important functions of corporate logo. Under the market economy system, the competition is intensified, and the information faced by the public is complicated, and there are countless logo trademark symbols. Only symbols with distinctive features, easy recognition and memory, profound meanings and beautiful shapes can stand out among peers. It can be different from other enterprises, products or services, so that the audience can leave a deep impression on the enterprise, thus enhancing the importance of logo design.
As an important base of Buddhist culture in Rizhao, Zen Tea Culture Garden should conform to the artistic conception of Zen in logo design.
(5) Promotion of media selection:
In terms of media selection, according to the present situation of Lianyuan Zen Tea Factory, it is urgent to enhance the popularity of Zen Tea Culture Garden. Then in the choice of media, we suggest choosing the following media:
① Bus kiosk light box:
② TV topics:
(3) Newspaper advertisements:
(4) Establish a website:
⑤ Others:
3. Lianhua Yuanchan Tea
(1) Zen tea grows in the mountainous area of Rizhao City, Shandong Province, where the scenery is beautiful and the clouds are lingering. Rizhao has a temperate maritime climate, which is warm and humid all the year round, with an annual average temperature of 12.6℃ and an annual average humidity of over 72%. Rizhao borders the Yellow Sea in the east, Qingdao in the north, Lianyungang in the south, and Yimeng Mountain in the west, facing South Korea and Japan across the sea. The temperature difference between day and night is obvious, and the soil in mountainous and hilly areas is slightly acidic, which belongs to yellow brown soil with high organic matter content, far away from the pollution in modern urban areas. The geographical environment with mountains and rivers set each other off creates the characteristics of Zen tea, such as green and fresh color, elegant fragrance, clear and harmonious soup color, mellow and sweet taste and beautiful appearance. Zen tea not only has three virtues: staying up late, helping digestion when you are full, and not sending tea? And get rid of pulmonary dysentery and keep healthy. Protect teeth, improve eyesight, quench thirst, promote fluid production, and increase roots. Therefore, drinking tea has become the best assistant of Zen.
(2) Market status: The traditional regional consumption habits of tea are being decomposed and replaced by more modern and diversified tea consumption trends. Zen tea should cater to the new demand of modern market, strive to build regional brands and occupy a place in the market. It is understood that tea enterprises in Jiangsu and Zhejiang provinces are working hard on brands. Like what? Dragon crown? Hangzhou Longguan Industrial Company, the producer of West Lake Longjing, aims to strengthen brand protection. Dragon crown? On the basis of the brand, at the same time, a series of brand products such as Longguan West Lake Longjing and Longguan Qiantang River Longjing were launched.
(3) Selling points of Lianyuan Zen tea:
Origin: Rizhao, the first production base of green tea in Jiangbei;
Efficacy: the efficacy of clearing heart, refreshing, protecting teeth and improving eyesight;
(4) The slogan of Lianyuan Zen Tea:
(5) Advertising performance:
(6) Promotion methods and media selection:
4. Brand chain operation
5. Peripheral sales centered on temples
6. Zen Dojo is committed to
7. Comprehensive sales
From the perspective of tourism economics, Zen tea culture has far-reaching development connotation. this is because
1, the knowledge connotation of Buddhist culture. Buddhist culture contains a large number of human civilizations integrated by Buddhist teachings, from which we can learn about the development of society, economy, science and technology, literature and art in a certain historical period. At the same time, the rich philosophy contained in Buddhist scriptures is also quite attractive to knowledge.
2. The artistic charm of Buddhist culture. This charm is mainly embodied in the carrier of Buddhist culture. The carriers of Buddhist culture that tourists can enjoy mainly include temples, Buddha statues, buddhist supplies, Buddhist organizations, Buddhist festivals and Buddhist activities. Each piece is a precious historical relic and exquisite artistic treasure, and it is a tourist attraction that attracts tourists to further accept Buddhist culture and produce aesthetic feelings. The carrier of Buddhist culture not only conveys information to tourists, but also arouses their aesthetic pleasure, so it has strong artistic charm.
3. Curiosity guidance of Buddhist culture. The tourist area with Buddhist culture as the important connotation of tourism products is a mysterious world, which is very attractive to tourists.
4. Emotional satisfaction of Buddhist culture. For Buddhists and Buddhists, the emotional demand of Buddhism is the bond between them and Buddhism, and this emotional bond is an important factor to attract them to travel to Buddhist cultural sites. There are many upstream people in the basic sense who only pursue the detachment of Buddhist consciousness. It is this detachment that triggered their travel motivation, and they obtained psychological compensation and psychological balance by translating their motivation into practical actions. In the sense of tourism, both the satisfaction of religious feelings and the pursuit of psychological balance of Buddhist consciousness are due to the support of Buddhist culture.