1. Article 20 of the Regulations on the Administration of Enterprise Name Registration stipulates that "the name used in the seal, bank account, plaque and letterhead of an enterprise shall be the same as the registered enterprise name. The enterprise name plaque engaged in commerce, public catering, service and other industries can be simplified appropriately, but it should be reported to the registration authority for the record. "
1. The name of the store should be the same as the name of the business license, which can be simplified appropriately.
For example, the business license is registered as "Commercial Prosperity Store on xx Road, XX District, XX City", and the plaque of the store can be abbreviated as "Commercial Prosperity Store". However, "Wangpu" cannot be renamed as "Fupu".
2. If it is a franchise store, such as "McDonald's Dangdang" and "Zhou X Duck", the plaque outside the store can directly adopt these authorized brand names. You can use the name of the original business license for external decoration.
However, "the name of the seal, bank account, plaque and letterhead of the enterprise shall be consistent with the name of the registered enterprise." According to your description, the business license should be "Shenzhen * * Investment Management Co., Ltd. Jiafufuqiao Foot Bath Branch", but the signboard outside the store can use the legally authorized "Jiafufuqiao" as the name.
Two, for the name of the store that has been successfully registered, in the following circumstances, the industrial and commercial department may require the experience value to change the name.
Article 41 of the Regulations on the Administration of Enterprise Name Registration stipulates that "if a registered enterprise name causes deception or misunderstanding to the public or damages the legitimate rights and interests of others in use, it shall be deemed as an inappropriate enterprise name and corrected."
Extended data
Article 8 Chinese characters shall be used in the names of enterprises, and the names of enterprises in ethnic autonomous areas may also use the national characters commonly used in ethnic autonomous areas.
Where an enterprise uses a foreign name, its foreign name shall be consistent with the Chinese name, and it shall report to the registration authority for registration.
Article 9 An enterprise name shall not contain the following contents and words:
(a) detrimental to the interests of the state and society;
(two) may cause deception or misunderstanding to the public;
(3) Names of foreign countries (regions) and international organizations;
(four) the name of the political party, the name of the party, government and military organs, the name of the mass organization, the name of the social organization and the number of the army;
(five) Chinese pinyin letters (except those used in foreign names) and numbers;
(6) It is prohibited by other laws and administrative regulations.
Article 10 An enterprise may choose a font size. The font size should consist of more than two words.
Enterprises may use local or foreign masterpieces for justified reasons, but they may not use the names of administrative divisions at or above the county level as font sizes.
Private enterprises can use the investor's name as the font size.
Article 11 An enterprise shall indicate its industry or operating characteristics in its name according to its main business and the categories classified according to the national industry classification standards.
Article 12 An enterprise shall indicate the organizational form in its name according to its organizational structure or responsibility form. The marked organizational form must be clear and easy to understand.
Thirteenth the following enterprises can apply to use the words "China", "China" or "international" in their enterprise names:
(1) national company;
(2) Large import and export enterprises approved by the State Council or its authorized organs;
(3) A large enterprise group approved by the State Council or its authorized organ;
(4) Other enterprises as stipulated by the State Administration for Industry and Commerce.
Article 14 Where an enterprise establishes a branch, the enterprise name of the enterprise and its branch shall meet the following requirements:
(1) Where the word "general" is used in the name of an enterprise, there must be more than three branches;
(2) For a branch that cannot bear civil liability independently, the name of its enterprise shall be preceded by the words "branch", "branch" and "branch", and the name or place name of the branch's industry and local administrative division shall be indicated, but if its industry is consistent with its subordinate enterprises, it may be omitted;
(3) A branch that can independently bear civil liability shall use an independent enterprise name, and may use a font size in the enterprise names of its subordinate enterprises;
(4) Where a branch that can independently bear civil liability establishes other branches, the established branch shall not use the name of the head office in its enterprise name.
Article 15 The enterprise name of a joint venture may use the names of the joint venture members, but the names of the joint venture members shall not be used. A joint venture shall indicate the words "joint venture" or "joint venture" in its enterprise name.
Article 16 If an enterprise has special reasons, it may apply for enterprise name registration separately in advance before starting industrial and commercial registration. To apply for enterprise name registration separately in advance, an application signed by the person in charge of enterprise formation, the draft articles of association and the approval documents of the competent department or the examination and approval authority shall be submitted.
Article 17 A foreign-invested enterprise shall separately apply for enterprise name registration in advance after the project proposal and feasibility study report are approved and before the contract and articles of association are approved. When an enterprise with foreign investment applies for enterprise name registration separately in advance, it shall submit the application signed by the person in charge of enterprise establishment, the project proposal, the approval document of the feasibility study report, and the legal business start certificate issued by the relevant competent authorities of the country (region) where the investor is located.
Article 18 The registration authority shall make a decision of approval or disapproval within 10 days from the date of receiving all the materials submitted by the enterprise separately in advance to apply for enterprise name registration.
After the registration authority has approved the name of an enterprise that has separately applied for registration in advance, it will issue the Enterprise Name Registration Certificate.
Article 19 The name of an enterprise that applies for registration separately in advance shall be retained for one year after approval. If there is a preparation period after approval, the name of the enterprise shall be retained until the termination of the preparation period. During the storage period, it shall not be used for production and business activities.
If the business registration is not completed at the expiration of the retention period, the enterprise name will automatically become invalid, and the enterprise shall return the Enterprise Name Registration Certificate to the registration authority within ten days from the expiration of the retention period.
Twentieth corporate seals, bank accounts, plaques, letterheads should use the same name as the registered enterprise. The name plaque of an enterprise engaged in commerce, catering, service and other industries may be simplified appropriately, but it shall be reported to the registration authority for the record.
Provisions of China Municipality on the Administration of Enterprise Name Registration on Enterprise Registration Network